Scribd Logo
Importer

Bienvenue sur Scribd !

  • The Socio-Economic Impact of TNCs in Developing Countries

    Transféré par

    UP Third World Studies Center
    286 vues220 pages

    Titre original

    The Socio-economic Impact of TNCs in Developing Countries

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formats disponibles

    PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    286 vues220 pages

    The Socio-Economic Impact of TNCs in Developing Countries

    Transféré par

    UP Third World Studies Center

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 220

    - --. .......

    ....

    ..

    .'

    -.

    '>$

    =,

    -_

    ss :

    ~ ..... _

    I~

    t
    f

    l
    I
    rI

    "!

    Tilt. TIlU;D

    \',(",1,).1"1 ~ '1'1,1;U',

    Ci",~'n"l<
    HIt'}-,

    UNIVt..:J"{!,1 '1')' "(.11'

    ;l'IB'. nil Lilli

    t,
    "

    'j
    ~"

    :=

    _,,: .....

    .
    ,

    :~ .

    [I'

    I•

    1n t.'·OdlH,': ti. on Fo·cd and ',lleve:rag'e Transnatiorl,a,l Goqw:ratioW\i

    r
    [ r
    II
    IV.,
    B.. eoke

    Colonial COn8ciousnest]!

    Il..nd' th,e ConsU.!!:.IpUOD

    r r
    r
    f
    r r

    Qf Coke and McDonaldi' fi ~ta~burgers. A p!l,Qt Survey

    "

    r
    r

    \,
    1 •f f'oo4and
    b,l\Ye be-en Most

    bevera,g~ 1.1·a~:lional

    corpgruti(ln;3

    io,tb.e

    P:bUl:ppineR t:h·.tl,.. 1u

    vislbl}" .ncu.'\r,1e jut:\lUJ 'plIlrticu Of' arHat!:

    tholirc-aof:

    bo'tU,edI Go,rtdriHkR",

    .,,00 l!'Jec1oDdly, ill tb,. ,area 'o.f 'procee.&~

    ed WId tr,lulcb:iBed i'Dods..

    10, tbe f,iJ":6't

    U:'UIL,.

    TNC Ibe¥'e'!rp:I'e

    giifil'D;tB

    11k.• ,C••

    e.ad PQe'l

    ,bay.

    virwdly

    w'ipcd out. fl-~


    U'QCDl

    tb.,
    'Mot'er-

    r1ic1i'!,t
    ~

    e.ll!.tra:cH, of :lll!!!dl~:n_ h.''''al'''~


    'I
    -,;;0:

    Uk,Q k,d8l!!aMi Wll'edi geluU,g UoJ'lw' drinks

    11~iUi~)'ju:li,'i;:~h b.u.ko(c,Qe,omt_ter)

    .l~n

    (.-...

    wi tb mJI,glilrrC'd nc'_" a'fijj


    In

    Qr C()C'Q'" t lI1lIi.lk) ~ in their

    S,u,clI,

    1I)Cd t.r.lif

    ,1IIiO,ge 8uria,c·c t.o i ti


    t,OYi d,s

    ,etl")' i.2!.ed ''rer'lStOf'

    du ~i Dg i5j1,~d"l b,oli,dqs eJ:,oUcatbat.

    (I i!:'"

    t reB taurantlJ. "" p,ut of til _ M dVII


    ,O~ the ~tltultr knd" Cob t, &Ad Uk.
    ta'dfl

    e1l",1U'Y tOlJlZ'ist

    L_c 8t.

    "'~I)l~'~

    'Uld

    Petm1 baye b~e\We ,8'tm~dl


    afnUMt. illds-d, ~ 'Q_.lliliti,etI

    I.r,e I,or all

    o,cC'asl0,1I8,.

    fr_

    t.b.e '••

    to ~e b:i:!l!ible6t bo-r-rioa Gf 1I;b


    1'0(("

    ,cogDUJ'"

    tOllllrlat81fMriiDI'

    biiittletl bewel-_ rea ..in Ueg COIWW.J


    ,j

    Df p,]lid,D,

    _"er'.

    the' J. f" e'e'M51 'Li''' ••


    "rUIEliCIi ~m.U'

    t~~
    .. l.

    'WAWI' i_' DOt

    llien-ed, .nren 111 tiJ"'cIl.t ,el,~ e:nd ,oflltl,of'ld War

    r,eB~ra'Rtr91i

    Slocetft,er
    eMlDed poda,

    n ,wbe:n

    the

    .'
    jpel'ie&n

    G1 di..,", bileed 'on 1:ta"tIuI 6,JIIbol


    diiBb_,
    ,Gf'
    t

    e.ll!!pIlf,eorJ- F:U :1i'p,1 ,.'ea.1 'ta'bl ,e:s' lIB t,b,eDeW fliQ

    ltc..Ululi

    co,medi 'bea':f ,~ ad

    lu.liWbe,Q'n, Mat
    'Cb:1I8'i!!8..

    b~.

    pEl

    ,~

    of the, appel'
    .~

    i,dd! 8'

    Wh~l,g ,geller.U

    .,&lll.
    .i.D '...

    e1 ... ' ftl1.piDN


    G... dl.ta"ork I..

    :&.0, '~Ie

    "C!i,S't,..war

    'Je'B!"8

    weru :f\aised. Y,i'rta&l17 .a


    _

    th.
    _iI!!ic;...

    be.!M" ft 'ilEikfu.:rkn.I, "col"'D!ul' "-,


    ,AAd, ,IIWH't,

    J»_ .. _ ....t.'
    pro_tip,
    ,..,IIId-

    d,e-JIM.... _~e",t
    dated 'fol'eip beef wlth _Cb pest.5

    Em.it c.o,*Wl

    b.i8e~J.ta,.. fte i&

    p:N(l,eBlll,ed foods, hMi dlaint-aed

    tit. eitie-B, .i:!d bis:

    tow.,bu.t

    .fiB tbie JlbUl"piM:

    <C'Wfliil.tl"'J'8:1i.de'~ urb.aQl:zedFt,Upi'lltM

    can ot! 11 expect. tfJbi!l'o,.a11yf'et~ 1ike ~r'd!lne'8


    cock. wi l ~ &i nc,e,the: 1~'tter
    I,

    iii,

    b~pI table the 1r


    f'1"OIiI

    vi. Hftlll! .folk vi th can'Bed ~Q~d&


    t

    !.tIi 011",. ,.11 t eoraedi


    0..

    Nld. frui

    1;

    do n·Q'tf"~ riab aDd .u:U.

    .local b.ck,ant

    t"re&}~ fruitl'll]id 'Yegetab],e8


    , peeisl

    .Arb,
    iI.

    st:r ..... ,__ I'ood '.:UI\1IU,1h :[,o,r tJlelr

    ,gue.ta,.

    Tho "'h,_oglimZ,!l!i.Uo!il~I' of 'the ,N.Up!m,o dl.t'i,that


    ;I,~UQD LiDd,eil'" .be ,"egl~ o I' c,.,rlllhl t rlrurluct.6"

    1.). ita
    'bocau ••

    IltaPdarJ-, on

    half! pr,ocQRed

    onl7

    U.it ...
    p,.t..:e
    0"

    e,.le
    tb~lI.

    i,D 'the'l"'SCI,te nural


    'c!i)~~o,dJ,th'9.,

    'c'~,mi,t,i,e"

    IIld,nl"

    llJ.\I,t ilil! 'UlII!I' 't,ro,WNr !'I.M dUM.

    ","r.

    G,r

    'the

    p.,.

    i nCOIIIee are' higher Uds hQt!loge'MzHt.iolllt the


    WIL)"

    n:nd .JlieIi4!l'Ul,,·

    "'c'opomy lEl' c()mpl,e tll'ly l!Ionut.izeti1, Tl1e extent Ilrbll.n of thi,B pcpet.rB.'UoI1 hru:i' re,c@n:tly Sbq,ey· s
    8

    bas be,elftl uMbll!lt,ed.


    jpwich
    ttl'

    is Me'WIl,by

    Fi llpin'.,

    11I,iU'ke,t

    vade way fo,f'


    Pi.~ .. a, .
    !.
    CUIH~"

    f,li",andl:i:.ll1edi fO"¢,M like. Island i'ce


    creBl'\ ~ r nd

    KenWc:.ky F~'ied Ghi()ken.


    yen

    :mof'lll iii"ecen't.ly,

    M~~cDonald'

    huburg'tll" • Tbe pCllctra,UQD of


    D

    ,e,ulioory

    eul tur-c :h'l It,fi;d f ~ phenoal~na. or

    gJ:'l~,l!lt i~tel'e!!lrt. 'to 1;;'00.:101'0, :lh)'ts and •.I!'thropoloe;!l!!tM.. an even

    Bu tit

    IIcqu 11''1'.
    (I

    mar,e 't'm)'~Q'IIA

    lEii~

    f e.one e wtu:n

    'if

    lewed :it (Ii th eo ligh t


    Ill';;;:

    tb c

    recognition in Third no.UoMl

    'tho't tJdo: cuUpry

    h,emilg~nhA!.lt1on,

    it

    hM,

    tQ::,on pllJl,c1!

    'WOI"Id e uo'tri ,e,s~ '8 'n iZe!,Uo'p of' di e l<8 ~

    [ac't. reaU:y A1DQnymou~


    on .uti,dYe
    (J

    to th e truMi ond

    Thh. "rOc,e6.ij, is dooi n.n.t,ed by ~nhrn.'t


    tJiU! fO'N, r 'tU :['1.:::,(1

    f,ooo ghUlt8 Whose Ad'lertiSing,.,


    Ire

    _,tjl",en-Ul n"oI'It1l: plI'"im,o.;rUy a8ll; io


    il:lJl

    111,00 ~,ggJ:'e~ivt;'

    Wbat 'bey

    f l:l cnees
    Bj' i zod

    Uld fro,ocbbel.l b;y


    elllJI;J .':'& N

    I'Ical.1y

    b,[',i!i.lilI.da,. CilU"ilfld J, ill, glob'

    aad p'DpUl

    I!xp1u;id,itare,1"I]
    1'b,e type

    1 ,ad,",ertiu,Jn,g_
    ..00, H:leBt.yle .hidl lIS • web 'I'N:!i!!I
    ·JlWI· ....

    a,l •.

    C0lil6,e:1Q'til511le1&!'ii

    ill
    PO

    aDd o.n whiebh lidnglc!IJed.io. it.~ soae t\lte.

    t:l!lJrDI t,b~y

    feed

    co . plu

    o~e~,

    N,o, Bi ngle

    TNC Bud fur


    o:p

    ,ClEIl,n id~DUfi,eid as bei~ be n:nd :pe["si,~te~,c:e',. l'lrg<e,ly :negl,ec'tedi

    principally

    Tea.p~DBible i'nruU,ga,tt

    dJUI'V',ftlOplHl'liiIt

    N,e'\l'er'Wele'6S,~U.e

    In

    w,ay Of thia

    oimuenl!!lio,[I oC 'INC o~ratiQM


    in th,e' TCh1~dWorld,

    cooati-

    &:IiIiurgetiitDe"¢eclild

    t.y"eope,c,i811y
    in

    where lew
    .pa_re

    i De_ee

    .8ke'
    iIJI

    b,i IP,rl!:i'f i tfIJtrlo:ll!non-'I:I$.s,e'o:lt;ial dleYelope'dsocie-U.es


    1IJ~1iIl-e,~e!l!IIt.

    r,ood.
    [Hilop,le!

    iIIOf''O

    M'arply fl,Cands-

    .lOlll,a t.b:8JI
    'C:I'ls,h, \0

    whidl.

    liIa'va tDUeb _ore

    Bpe'nd,D.1Ii

    i!a.l,B. iiCipo95ibl e
    tol

    B,elj;~nl.e ,1.1., is 'v.irb!Jall],


    £000' and beYer.ge'

    ~t.ud,.

    ttl e

    en:tire

    raDgt!i of

    WeB, Uu~,pree,entstud.y
    ft!!iid

    iB Uati. ted to, tw.o CNUl'

    aWdlee:

    c.oc:a..(:ol;!!I

    MJ!l:cD'o1iill!l1.dt.6 ~

    Fo,["o~lgn inVII,8t.e:n:t;R. 1M ['epre8e!ll.t~d by lhe6,e two c_e no t new


    peD~''i

    IiItudle~

    .r~

    to, UI.
    e

    P'.lilti:1 ip:p1~' Phi 1.1P'p.iIDoB


    ICCll:D"'~t

    j,

    To 'unde'rAuPdth,e
    ViQU

    eAse with he
    Ulilil".l'u

    w feb
    CoPii'

    they ba ....
    e

    rnted'tb

    'ec~:riomJf'~ , t

    Id

    I tOo

    '"derth

    .oe1o-.eo~h:::
    • eeU,oln~. t.

    _Ita.i.

    Mlh:bl!lu!!1 o,}Mr-t..'.

    Tldfl i.• dO'Be 1n tb •

    1_ed.:le till,), I" I]'OIR,~

    ..

    !!

    ~~. ",'

    II.

    TIlE SOCIO-ECON<JUC CONTE.,,(T

    r
    to ind~pft.nd:etitly ClroT't the direction ·01' their
    O'W'I}.

    econoai c dev.el opment.

    porter

    of U. 5. 1II.;,J,mJ:factured goods •.

    "reeDilnt·j!I which! glIaranteed the preierentia

    1 entry of ph.i lippi.ne

    .:r....

    OOsiu.e&$men to

    par-tici.pate

    in

    the

    cxploitat;ion
    '.

    of

    tbe

    ~QU..Dtry··.s MW.!:"",.1 trade .. r egaR:e-d ~

    r[ . ,

    l'escurc·«,s; at; w~Il 8S ill 1:01.11.domestic 1 t bin


    im.

    an~ Jinte.rnatioDftl
    p'p illes

    th is
    if!

    ae Me- tho. t til ~ Phil:i

    is

    ~d,a::y

    .e;x'terw:1 OlD ofth

    '0. s·~e<:on.OIIIY •

    (__ =. __ ....::_ --_~

    .......T

    ~_-

    r··

    trained

    t.e~h.Qoe;"r'a,'ts in t

    tt~ eec no.my c.

    wi1 er~i

    nternati

    ODd

    l,e nd,era led by PhU""

    f
    11

    th·e- It"B-IMFcona.ol""tiulII

    !IIMU;\ge

    to deC1S.,ve-iy ~1'rect

    the· djl',ectiono.f

    rem,",cy (if' V ..S .• WsiDeM Current Economic

    in

    various

    5eetor,s'of ,

    the

    ec.oD(jIJY.

    I·~"""

    Pi rfi(:u 1 ~i es

    r
    "

    vatied

    aUewpu·

    to dhe-r·l1dfy the econOl1Y and to ext:rjeate

    it 1.n:". an

    r r r
    f

    Chief
    .tll

    . moll¥: th-eal!' ·w.crt;- th.t!: 011 crista Allother


    10148

    8..00. rec~~
    the

    011

    tbn t ~8g:a,n
    h(lld to
    pOSH"

    the 19708~

    the li!I~u:;.~iveinvest.me:nt/g()/yerraent

    OrB.0

    dr.

    e:xpect.ed to .Julr tl e i pB tei:o


    pro'.gr..4UI.

    th.,

    cou nt17'" ·export.-leel I ndLi .... oxclum".Deeded to

    ti'i,ubatiop.

    'c.o_,eq~e·pUy·,. t"he for.·lp

    "

    I;.:
    , .-,.-

    ~ i"
    I,

    "

    ?-

    " Il ~

    had to coamit

    an .i~l"'ea&.ingpercent~e

    of, ita

    export

    earniu1'!lS jiust

    t.o

    8~" e Ie

    eX.b Un.g de-b'tr;;~


    eir'c.ulI1f!rw.ncef!:., the

    LInder the.,iI
    I

    i'Dd4'-!ot,r-.i,esthi!. t vere

    set

    u-p under

    sAIIcilWust:rlfl'lI, .~.

    a.re Also

    b,ea.. ily illp'ol't-dep~ll!Chmt.

    Tb.~ ,reh,,,"ar.,t 'e;'!:,tu:ltpll!:'~

    "
    nx-porte·d alone,. Ji,llnpQ ... r '. Qf 1o!'hich tJ1Ci"c' aree:b;o:lit Add ... totbeee the relrli,.tted 3OG.()(1o() tn, the M dd icEAi'! i
    nuT~e~t d'aQe8tiC.I'D,

    ear~ti.ngs ol

    ¢,nt.e,r~

    ·_.~I

    Impact.

    011

    .t;h,e Populat.ioR

    I'
    -==---I! -~-

    tro'lll JapM1

    the UP'ited

    S:ta,teJ',

    TalWtH1-t China., Hongko.ng~ fH'ngapore

    And:

    II I•.. ,

    :t

    rr essentials.
    f'ranebisea ned; In a.dd1tiG·n, TNC food ~Pl.nrtl'i:delB tha.t thriv'C . J have c~me like m,iddle
    ~'1

    on the

    ",,'lie of
    at

    d(!luWe,.· The:'" ~n.ioy bri$k w~'ioh 'dC'rh~s much. of

    pa.tr(lDap:~. f~
    itl5

    prosp-erous

    c]..aSB

    iuc<*e

    .f.row labor

    r
    f~.

    t.ou.ri.A! .nd elef'i(:aland

    (I·that" related adllini~tr:ativ'e

    R'.e·t'v;h:e~ •. iillOO~Y ..leMi~., opportl)J.nities o,peood

    ,lIQtU.ggiiDg

    a:pd

    the of·

    F"P

    by tbe entry

    pageS.

    With. .rea:pe,ct to ~'e program of refQnR ~hich i5Q!' lilIum concer-n to, ''Ii.he'busi aeGIS c.omMUnity ~referring tc the ,6'th PbHi'ppine Blldo.e-M, C,onfe:re~c·e of No,ve~ber 5, 19'8~)" let "e· ,say this:! Our' over.aU o~jec'Li ;"e here is to i·r.H::r-~llBe tbe c:oQlpetiti veA!essand produc ti v:hy .ot ·Ph.:iHppio~enterprise ~which 'W~ believe b,tU,;,btMHl unduly l".~brded by the u::nreali.sti .. protection c.

    tar':ur

    p:rovi,ded tor so .long: to lcilal industq ..


    This is ,8, ne,eessa.r,y U-.e as a bas·is fo,r and Q i.\ .e~SIl ...e to a;brQRd. P.oins: thia global ecpnOlllJ wi 11 'take pI a ce ~ medicine tha;t we ·haveto .swallo'!l!' at tbia ~ iD:ore dynamic growth of local i~.tr1M, 8fK.luring ft, bett:eJ' market :for 'QUr pt"Dduiete llOV' b~fo're' the ~.xpected l'e-CC1f:e't7fIIftbe eriC/hIe us" to p.el"f~rw b-etter 1Ith.en it, doe'$" , Pbilippin.e~ 'D~HY ~xpres.~" 1982, fI;o ~.
    _I.,

    ,~ovediber 9,

    I
    r-oVi!irraeot bM
    bupc:;h~.d a

    na.'Uonal

    UV'oUhoodpr·Dgr_ against

    int.1!Ided

    to

    ,(1, ••

    ,...

    lop .. , • u;;;un of doaest.:fc rcdHf!Dcy •

    thfl in.u.bi..UUol'i

    of tb.

    p-rogrg

    to find

    ElI ternatbtc

    U8e~{ fo1' eugRlI" cl:'.ne arid cO.com!,

    .'

    etc. ~

    oe);"st hovever,

    at'.e 'V~ry '!in.:lch Ilwa,re tb.A.t, th.e ,e'(i~truction

    boom io

    t,ht!s'e

    Conclusion Thi~ tb~n


    i s tl;:le l·aT.Ser. soci.o-.e'conomic
    I

    context·

    wi th)'n

    Wh ieb

    r
    r

    HI ~ CASES'l1JUIES:

    'I'ltr.; StCIU

    ,cULWRAL

    IMP ,~CT (~F TltAN'SJiJATIONAL conpOlU\l'l().,,\\S

    IN TlU! Fwn

    ,~i.NntW:Vf~\nAGE INOOS'fHY

    it hM' r,ap.i.dly, ~rown into


    ~=~~ "-----; .. ~

    ·an interna.tional
    _

    !~od en'aiD with ,ooUetIQ iII I t has;, 'tlU ....., rwt. only
    _ _ _ .-......

    both dcy'eloped and deye) opingcountrl'Hs·.


    L.-......_ ~ ..................... _ _

    b.eCOlDt
    _ _

    "_..L..:II_

    _ __

    a .hu.ge lI,oney .... c.king ente:!"pritstl· bu't ~

    .!\lu-cceeded ill 't1'8,m;.f:omhg'

    the

    SU,cc*,s,

    t.b.e- bl'Other~

    e~lcr{l~
    1

    tbeo ~J;'l\ncbil>C-iilch e!IIe- 'ftbicb eDllb"hd

    tlteiJt to efCe<: th~ly

    f!<XfH!i.~d.

    "

    e$ tab 11sbment

    .in .1961 for

    S 2,.7 mi U fon am;1 It:hi btuH ness

    Qcumen 'enabl ed

    !lim to turn this

    restaurant

    chain into a ~500~million-a ... e .. r venturea 2 y

    t.eO:hili~ue.

    'This

    llIeo!!l,n:t"

    the

    prQ{luctiop

    6f

    hi~-qU8li.ty the reach

    'lifUlbtb.l't

    were

    no-t. o.nly affordable

    (and therefbre

    witbiu

    of' aU

    $ocbl

    18'I.uled for

    ~b foo.d co:rporation"

    ,8

    'P~m6.~CacturlDg

    andte(i:bnoh.'1gi(l:al

    r
    "

    brU I iance. ",3 )fd),.,nald·


    19·

    Corp.

    'l!i'8L$

    i n1 ti aUy' inc~rporated

    1,. ]11iliol;0

    on

    .f·QOO c.Of"p.ora ti on tha t: "develops, opera te;s ,franehi.&.es and a.eJ"Yiceo ,il worldwide system of ~eiSt8uTants which pro'ceo8, pau::kageaoo I!!Idl II. 11m!ted, .aeuu of quickly-'p:replU"Qd, .moderatel,:r-priC4!'(1 food.8 .. , The,ae l"t'staura,nte are i)J)Ci'.t'ated bTth. C..,at'Q" 1)1' lIPo-'r tbe tenw of ... frfuloChi,aC' U'i'~nt; "". aD iDd.-peDd.m. third
    p!Ii:i:'t1

    or an, pfrll

    i.ate' of th~ COIlpany..

    tor
    flen"

    qu.(d i ty 01' product,

    1ce a:t'e

    adV8ti1Ced

    8t

    a 11

    8fficlenc,.~

    U.uf,oi1ll .~, speed and. c::,ourt,uJ'" of reB t.lUIl'1lnt•• 4.

    ·'1.8 of, :O,ec~ber ~.~.54 loe,ft:tiolLtil


    the

    J 1, 1981, ft,7,39 uot ta 'wete i III ~ra lion: .i" t.h.:: U0,1ted S ~ t:eo ~ 74%, trsacb fRed ~:r'ld
    al BQ '7'96
    l"etltAu

    blLllllnce _ QWDe,d by'~~O.·~

    internnt)O:fillll t!llu"k,ctIi; 4Uid38fl in CunndA.n §;.~U r i tic... and 2" c·h!:5" C0I!Iri1 (I,~ R!pwt.t ~i
    Dec..

    r~,nts in 28 (Sonr'c'ft~ US

    19B'11

    y, . r-Em .

    t'

    I'

    page 12

    ,.'

    Hr .• R.. QUi.nlaa, Pre~_ & ebh! 'Op~et. otf ... r NcDondd' 115 U~S.A," Gerald

    N~wmDn, S'e~'iQr Exec~ Vic.e-P:re~~ 8i Chief' Acctg·. Oft.


    e-

    D. P. ijorwi tz,
    -,

    t:.xec. Vice,...pres ~ &: Sec ..

    P.. D.. Sdiraga:, .. Exec ~ Vi co"-Pre8..


    'l'broogh the· yearlltHeOe.Baldeet.ab11.Bhillg
    B

    .& Chief MarkeUq; Off ..

    bas tiu.t$ ~lHmded exteMi",.ly in ·the A.Ile.ri'~D

    i ta.U: alii a 'f"oncidJl!I,bl~ l~adtlr'

    r-•• t.aura:nt

    "

    ~ ..'

    nat

    only· beep able

    ,to i here$:.&'!! 'l tEi.aeq:u.hli.tiona ,

    annuall,. '. bwit.

    ,..10.0

    world.

    "
    ,pa,ge

    13

    J.tcDofl.llld" a Bui6~netiB (,Dela'll;fa.re)

    Fo.c11,i tieg Corpo,I'b.,tio,n"Inc

    HCDOW'lld'a .Australia (Delaware) to1:otHIn:a1 d' 16' SY!I!Itel!1 of


    (Dei.avarf:!)

    Pl'Ope.rty 'Germany.

    C01'pora.tion
    1 DC ~

    MCD:onal.dt oS Restaurant

    ()pe.ratioM,

    Inc ..,

    U~,,~la~ar~)

    MdJanald

    til

    'Restau.rant

    o:f

    'CanadA

    L 1.1
    ,

    (OD tad 0", Canada)

    t"

    '. .

    Mcl)onaidlfi, SY.f!t·em of Australia P t;y.. Ltd .. (j.u,s tr.ol i.a ) Jot d):oMld~., P l'op,er ti Q8 tA.u.ert:ral i.. p t:y ~ Ltd~ ) (Aus t:ra,Ha)
    MtDo 00·1d • 8 ImmobiliA;l'n , ,( G·ermany) Gm~tl:

    F.. .ily Food B V' (The N.etheriand.)


    N'0 te: :The
    :&a:!!Ie8

    ·O!III.lt ted

    of co,:ut.ah r ' BUbei dl arie. .;ti·rol~ OW$: :eubsl dia~,i~ij

    'b.a:re

    be.eD,

    39

    QPe:rates ~ne 'ot" JIl9,re J:lc:Donald

    ~ollY-OM'ne<I

    Uni.ted

    su,tee.

    o.f tb.(!CoapM7 t s restauran(

    eaCh .of 'Which vi thl D thP,

    One wholl,1~(lwtWd sutri$idJary of the CeoipulV opera:Un,g McDonald' 6, restaura:o!-, In' G~~ ,AdditioE;lal ",utL~ id.i9.ri'f1'1I Di~1c,ant. uubtii,i:d i ary ,.u. including
    1J000e fOl'.lp ""th .. 'thaD

    those t.wo lIeJlt i o.nedp"r•• i Will,. con.lderecs ,in the '_r.S'at.e ,g, a .8inf!:le &u.b:lJd,iI;iar-y.. 'fhe', would llO't c,o.,ti tat.e a 81~

    franchis.
    ",r
    ! ,

    ill

    .foTID

    0,(

    l!'censing

    by 'Whlch the

    owner - the t"llnChillll."

    of

    rbe "U.e)"
    J,

    or

    MeDQDald' .. i.

    for

    'the ,fra,Dc.bi,8~hold.r

    to pat up -boat

    t.9"i" 1·000.00 whhlb

    1,8 .Of'G th".D

    haU

    the

    C08t

    o,t •

    M,dorytld' .........

    nat,

    ·i-'_.

    ~ngB.gOOin

    the

    I1~al

    e~t8.t~

    bu~fnc61i:j. tllf'QUgil whiicb

    the

    'C~paD1

    selectS'

    $.!1d d.e-i,loP.

    .new

    alte~

    ~)

    o!:fl,iii previ(1U;8 y~.r".;5

    e;ahll

    ·at' :1~;·300.tOOO~OOJ '!'fhic:hev~r ,if',profi ti

    18 :gr~atel',.
    .~.al,.el!

    'NonaallJ;,the
    by' the. ti.e

    C(llllp~y

    ~u Id have reco'rded

    Iii t>u~,ine6o!i'J

    ;" pu.l'c,h N:e'. 'I\he a VE:'l'8~~ pr;oU t pel' 8to"e ill 19B1. tot' f
    _
    .. ,

    "I!'~ad;lplet, was JI93,QOQ,~,OO:.

    ,',

    "

    Tbe f'ranehis,c
    ,\
    "

    ag,recme:nt.6 of loicDoualdts

    c>onstl b.l te 'the'

    r
    !,

    backbb:oe of tbeCo.p,ant ~ Tbe:se ,flCre,etrullnf.8 yield

    an 'e,8t~!IU;\t.e<'I ~'oJ

    :.:.

    r~1.U.::r :fee' ,!liD,


    ,&I'.1ou.

    ••

    U '&6 th, 8... r:ental ~


    l.ud t@..

    Chprge

    1t collectill! troll J t.
    8.,re _M' to own 2Qi:
    (II"

    t:
    ~,

    fl".flloch:in

    MQl)ofill.ld'scompe.'Utor,B only colI


    tl'C

    le85 of their

    m:tor.e!S-8ndthey

    'ta4%':I;"oyal

    tyl'oe.

    :! r;

    . . pl.1I for counsel 11ng l!Iervi

    ~C8

    wIdeh ~pn,g (l

    perishable to spend
    ,p:

    food to .flna.ndd

    'Jlnnag~ment~

    ~uch unit

    is a1.8o ()b;lig~ It'

    ,mioimulIl of 2~5% of srosf'.

    8nles on ac;lvert.ie.ements.

    are also
    '\

    l"equir~(I t.opu t. 15' of fi-Hh;i!lillto


    .Ilio.60

    a {l6t.iQoala;.dvert.isetnen
    SCOll"

    t·

    - ..1 f·uuu.

    lW. ,.,\••• u

    h . _..

    . Id uu::lu ;! "-les \i A" ~~-.;UOlla ....

    ~.

    C'0 ~ '!

    t t"1 b.'ut:ton~ 9 .. . ,

    )'IcDoiUddt 8 gradCl!il 'the


    "

    U cen6eeS' on the or C, r'ZIt"iug ~C'l'e

    bru;;is of

    i ta

    '~c8.r.rct cQi'iCept!l.,

    ,
    .

    Tbis

    invo'lv~8

    an AI

    .a

    ~i.;:en(Mll.~a 'wi:th .go·oo re.tt~

    I
    pe,.ro~ gatiof:actor By.

    bec.:'.ute of t.be crest


    ch,i.e. TheaYIi':rage

    profi.:tll,. Uley reap


    ·aw;ual t'e'Veme of

    f:r., opera·ting
    8. McJ)I)~n.ld.'
    S

    0.

    MdJoaald'i8 l:ran-

    I!!tOl"e il!ll$JOO tOOO ~OO

    wh!,ebis :ti.ve d,lI_ ..ore than the averago tQr all d)."!Y'fl~lD-r:eB~.ayranu.,

    p.n own ..
    YI4U",B:~,

    'CllP ab·o

    l:eRc.n.l1y

    pny back, .hi 8 i nv.~9bQeIlt. .i Q thNC

    t<l th~"

    11 TbQ- np~roa'ch thc:refor~ ulled by A.. ,lroo pl"O.tJt ,in III

    Uily

    flttl'&ctj

    p.Qple to bi.

    )IcJ onal d'·•

    world if) throop

    the Iroat

    ,o.De'~U

    and' tlhe' I'_:«i ru. nge:qll i 't.yi


    .~' ...

    to

    ge.n-eJ.'al1y ownoo b,yo.

    .l"f#l;

    i d.DUd '..

    QA t.iLai!lll.l

    '.

    .I.ffU,late-r;e$UurMII,ta

    . at'e f<lund mainly in. 'J"3pao"Englalild.

    a:m Hong 5:011&'" -

    12

    , .e.tm.bUah b:r tb.J·.Hu"~eoo pC 1981


    5',tl5.4 ora .,.dtuated,. i!l i.b;e United
    .• . ....

    tot~lof
    ' :1.:::5,

    61:739r,"taul'~te. of 'whleb
    Th·bi.;8

    S t~t;e6.·

    certainly'

    .. great

    D~$. 900 M .1U,;pl"O¥ell'e;nt eVfj:r 19BOt


    W~I"·.

    8'$t~wh,'e B"l ~'~.~ Th,elP81 . .. .... 14

    • .:1el!!l

    ·!I!!9.r~ tlum double than tba:t

    oltlTe: ,-(tan ligo.•

    .;.;,I'IU~.
    This b, Ill.o an

    iDCI'(!Ias('l

    in g.rowt.b. as eo.pared wi tbth.

    1960fiu.ne.1u

    ,'Nul t.. whif;b "J.t.:.,dM lO;Z' re.taural'lu '~pplDc t.h:.$2 i!!lil.UOD _:f.k ,ud n 817 t ... 11" .I!!!, '.Ii' on •. (Il"1ir;,. l,~ '11 . . .'. IoU. .:
    to.

    I r

    ~ :~ ~
    il

    ~ ~

    •
    r

    I
    !, t

    ! ~

    ..
    I
    I

    ,or 14% apd mQre th~

    double

    than

    'that

    o.fth'e

    197$

    =:,¢ve-ruJ:eo!

    t-

    i':'

    . "~', ~u $1". 1"'0't ,,-

    .. OOO ..

    . oo.. Ie "
    ,
    J" ev

    "~~
    , ~
    1

    ;,

    1 PC lu doo i D th ee.e

    ewes

    are

    lIa.l es

    1>, C()Cp&ny~ollfn.ed
    It it>

    .·if

    t.

    t.

    t
    .:0:

    ~ ~

    ~
    ~,

    Jl!lni ....

    p41IIe'J3t

    ·MJd a.lthough
    to,

    It, i8 'bQ,sed, o~ ~rrent


    or
    lIII.,ol"~e

    agr,eeaen,t, it
    18 M' '.l.th
    bU. ted'

    (e'.rally _ounts the 8Yf:l.·tQftl,wi ".8al


    pri ncipalll B,ales
    f'r.'i:II!!I -

    U.SI'

    Qr

    .'

    l
    t

    e8 ~. the

    i oere M~ i 'A'kotal

    :l"eBt.aul"lll.llit 6a.leo~ ,

    .'

    ':revenueis a Uri

    to &al'es 'g,ene.l:'Qted by-oew e,xistirw: It,


    ,

    .r.e$ta;ul"'P:ntsand

    the .i:ocreB.s fng

    I
    t !

    i"ea·t8u r ant;;; .•
    'thHt

    19
    8' h8il'l,

    18 char

    MCD,onald'

    a.'treng1liened

    the I·Dc l P.8 well, as internl'l, ti,lonaT. marl!:eta ..

    1n tenlll

    .or

    ita h.nld

    in

    relv.Plle' Inc.re.~~

    of tt~o world ..

    r;e"e:nU;Er~
    .'.' .. l'!"r& D lO+~ .i'__

    tlIere
    .1.'900 •.

    was 20

    an

    incre'ase

    of

    10 .,~

    jn

    1981

    1).:.'.;

    t;orap...:l r~d ",1th :

    ~.
    ,

    'th.~ C(HllIpony'

    is

    Eli ng 1 e

    1 af';g~6~

    U13 PI'

    o.f .fund 6 hnl'> be (t ntb·e

    exp.end i zu -~.

    ~. ,
    a-

    A: mar e de-hid led

    accourrt

    of'litel) Q·nal ell s. systemwide

    0'p~~ra-

    ,_.

    ~
    ;,

    t:iblJoS, can he &een in th~t1! ,ablo b"e.low; {

    22
    19tH

    ~:
    ,[:

    t~~
    ~;d.. {,

    U ni ted .5 t~te~ InJ:ernati:..o:n,l

    S S.,710,.oQ(),QOO
    l.tJ$.9,000~O()i(j
    S 7 t.129:;{)()()('.I()O. ,

    i:' .,
    ~ ~ ~
    " ,,_

    sa.lelii by CQlmpll:Ry'""-Qw1'loe.d_ .l"e~tau'r'8.nts Pilfvewe:fr-b!i! :tram: n~iat! restaUf'W1ta

    ~~

    Total

    Revenue

    1t9H5~008,000 5-61 ,32"1,000


    2~515 ~r~;~:6tO{X)

    "'

    .~

    '::

    I.l'Iie~ bef,., N!- i riC 0llIe t~e~ Nett IneOlUe ' FUD!da'genernt~d fr(J1Il op,e.l":lI!'Lione. 5toc.kholde:l":1 sequ ity

    w..~ .oeo &3'4

    264.~834\9{'l()Q

    :447' t 441:2 t O(:i()

    f
    t;
    f

    LoftS 'rena dQbt TgtP.l· iUI.sut.:e,

    1,370, 6.67 ,~OOO


    g2:5t~9000
    .~ , 899 .• :J22.~~OOO

    I'

    .,.lIt
    ~'

    .j.... t·!,", ..Dd dl'.1l1kl~

    p.loces in the United ,stat"., 56,.06l:8!11ipi:'lDt

    ..,_ UeDoaaltl·8 .. n· - _ . _

    I. I

    ~.
    I· r

    .,

    1980.;.81 SYIIi!·teanride Sal es by' e(ll'li!'pany 3100 Fr·3Dc..his~ (BRiE!-s in II! i n i(lM ot ':$) 1980 ...,-.-.
    McDQnd.d'l!I
    "i"!"

    1981

    Kentucky Fried CbicKen'


    Bl,l.f'gel' K i Iig.

    $(",.226 ·2,194 1.209· 1,.031

    $71128~6 2,100
    2,135 1~4;2:4.2

    15 ~At

    ...

    1,344

    Wendy's

    16
    16· 21

    pizta Uut

    lT247

    -I

    McD,onald Ken'Wcli::7 Fried Bu.lrg.,r i.t Dig


    ~ ... Wetld)'"'_, P·:i :r;.:r,a (hit

    I.

    ..1~OO 6.,.263Chick.en

    ,1981

    '80-81

    ." Cbang. 8
    ·2 '9

    6.. 242 ·2.766


    2 •.034 3798S

    ·6/1:1-'9 . 6,J~ 3~022


    2~f;29

    4,Q!)O

    10
    2;

    2.

    McDONALD; S PIIDOOCT LINE

    of th.

    wo.rld'lI

    POJiU l.t100, ..·

    in,t;l"oducUo.n

    f4 th,e ,Big Hac &a.hdwlcb

    !1i1 1968..
    ,

    .Uth,QUlp the ~o.r't;ef' !nerely replaeed ~a 196J~, the

    Pouiidcr was u.atiollAlly doubl. b,aaburge.r-iliat been

    1,aunched jo 197::5 ,t;hi8 wi:u\l i.nlthlUy $~veral. iIit:roduce(l


    ,
    tfZ6 is

    II! tJle ~;t. l'()a,s-t

    tl'ulire llao ,1>1"",,,

    cibQ.rtcd_

    o,(r.ied

    c:hid«J.Q.

    _ .'. bitet .aod:w1cb:. .h!!d Chopped be'ef.teak

    flB..ndW

    i1:'l.24-

    C_·,.

    Egg Mott!! fi n ~a,ndwidl Oraf4!lc Juiee and. Black 'C,ol'fee Serv ing si.ze' (gI!!!B) -

    541
    42(J

    Ca1od~s
    "

    -~

    p,r'otf;J.n (~s)

    c81'bohydra'te:S

    ~~f5)

    20

    fat

    ('gms)

    80diU4II!

    ',(885 mill igl'~m6) 'The ,ildVe.rti.s~nt


    ahiO eO'tit.~~ned _!..:...D!loT:'AulM'Oh

    (raJ

    -.O'~ on the rrutr1 tiona.! benefi

    51 15

    t8

    of tne .ea18."25 ,-,

    nbthiug

    U.DUsu81 a'bout~,

    Al!1iost
    v8..

    a~

    re'~,tauruDtcan

    produo;e such

    food

    Hita~

    Desp1.'te

    't,bi6.t

    it,

    "cJ)m~~ald·,whicb s

    ,6i1c<:esstully

    c,api.taHzed

    A.

    MeDolDAldii!l Research. and Tectmolug;r


    ,

    r"

    I ••"

    -"~~I

    "riee

    product,

    whlch

    has

    -8

    'sale of USil

    billion

    yeo!!l.,to(f" JliI!'l\rl.,. ~

    patenU_"

    th,e•• comb,lDA,UoD8loo pr-eveiat i.l,t.tors. 1180.11110 26

    ~e

    011 uaed for'

    t,r,.1hl"tb a fl'l~

    or.

    ap'~c 181 hi ,end..

    J t i. too.n onl,. b,..th.

    "'.. Ilh•••• ..'~t ,"ill • ""'" iI'? 'e'

    __ ~:!c.,~!:" it
    state
    c,

    ~.s,e8 h igb ly

    8dv.an,ced C-01npu:t~~l d u
    I t !Usa brags

    eq;ulplII,e~t with

    GoUd Frend'!

    ti.ming Jevice~

    of

    he o''Iffling.tbe fir~t
    ,sl)l$:£' machio~~
    27

    hy cGJlI.pUtef' and haV'iog. a, rLi:n:'ct-·ar-aw


    !be COCDp,!;'lllJ"bas R&D labor~torie8

    in 11liD:"'liS ailid C·"llf'Dnda."


    1

    be, NM'tMU

    &1 des)?"U,. the f ll.C ttha Compazzy ~


    t

    t their

    R&D Be t b'.1tie. "hio

    ....e i..ur-t.n. t p b".de-

    tD the 'bua;int'lS6 of, the

    Th~ "CQllpmy hns


    tS~"

    regi.t.ered

    .rka and ,serv"ice ,m-af'ks

    1 ike

    tP;)tcponald'~

    aoo"Rona.ld

    NcDopal d.- te., n28

    MdDodald's
    ttept

    is.1'10·s SO.

    In. th,~ entire

    history of the COiIpGn,y, .or. G&D

    into:ptla 8ef'~ea, of re8tauran~


    Tbl. bas J'eaultcd

    tJliUII h~ any otil.


    29

    build,lac

    pr'o-

    gr...

    int.o thcpl"?du~ti(lQ
    syst:e.n ...

    g,t a aot'e teclurologieall:r

    advMlced: and 'ef'fi(l1lent

    restaurant

    t~u l".8.llt I'I!Ol"e work-effie


    ':.

    ient.
    eng! neena
    t)w.t

    The CCl«Ipa.nytS industrial on constructing


    A

    haYe .180 c;oncentr:ated wiU minilil~e

    McDoodd"

    f9;

    r.es.tau:rant
    . 31

    lts

    O:PC't'8-,

    t10'D aliid edns-.tnH::tioa

    t ilhe: and cos ts ~

    global

    .CCea8~

    This. involves

    !D(I't

    otily the promotion,

    of the M,cI)oDald ,Ii!! II

    po.inu

    out that, McDonald' ~ toJ'1l!ll,.ila success ,is bu~ of


    ogi cal

    OQ

    1~

    ".D!~~

    [Retouri DC ft.odtecbn~l

    bri.11"i I'i. HC'iI!:,t ~


    ..

    This

    ~nvol.-ellil

    the ur..pfd
    ip ,q

    d.eU very of a 'Q,ni:fona b igh ~uali

    ty qni¥t.ure 01' pf'epftl"edt'ooUo

    I
    f: .
    ~

    "r h,ardwo.:rlk i", d;(.ldi C-B,t ~fr8


    th e .fu!lcret. of 1 W
    aUc'c

    n ell. i6~('J'ii,

    flo

    00. Com;p.ny

    f:rij'll!'01"'1I~8 has b~.en

    efi~ ~ -

    32

    ,and coa:Yenil.'8nt

    loe;llti
    Iii·

    oM.

    ]! t is 8 is.() t,h'e' 'major

    CODe; Id'.:ra t10D ln •• X.i-

    Ii.izi ng the COIiiIpany'

    . 33 .arke't shere. -

    McDonald.' .. l"e&ta.ul'aD~ p-f'Q.grai!Uh The cormtruction,

    fo:l" 6xa:J!lpl~, Df lllll

    and-vb i te

    ,6 t.X"ip~

    'bu. U d ing

    t,h~a. twos

    (: Qlllipl emen ted

    with att;1Uc:tlIral

    ,golden

    lilt"Cb(!, n34 ••
    'which

    In the 1900&, 'tho Company i:ltroooccd


    as, ..,

    i u. Serio .. ,80 .od.el

    i. d.e.e-c.rlb$d
    Mal.ler

    new, .:lree-Bt.andi~g reata.u:ran:t.


    buildings

    builditi8~,

    '!'heile

    sugt1U:r

    aDd lII,ore e,tand.lll"dl.zed


    COM

    b.Qd low.1"

    .. "er,...

    COJ1!9 tl'UcU OQ

    cUe·te,Nl!d ab~rter

    tn. cit i or!;' p'.d~.

    :than. th., iH.Tl,.

    bUlliD"'B.~)

    iF

    At

    the Tear-.rid

    1981,., the', C",..,D;T ~d


    ft'OiI

    1, om)

    .... 4,

    loc,.Uona worldwJ.d.,

    .~ lncl"fUl". ,of, 117

    :rear~efi(VI08O. 3i

    lnci'easeove'.f" ~ to ~.

    the

    lIo:nnalma:rlte t.~ Th~ nli'i~c:r,,"t· g(luerally p:t'bfJ, ef U


    .

    a~cG!'ln'~fot

    o.t Un~ "tot.l sales


    A1; the
    _
    ........

    37 th;e' res.t.au"",I;HlJt~

    _'-_ ...

    _._.-- .. ~ --~~ .....~~- -_~. -. y eaI'- end 0 1' 1981 * Uic re 'li!er'<eJ' ', (#.":l2 i v~- tit:ru~ II in 4 tffl"
    1

    --

    the

    J"~r"'i!nd 1981, drlve~thru


    standing rel'i;'lt_I'4D

    .faeHiHe:s

    wer'e e~t;a·l;!Um~d·in 7~
    ft!;::t':QU(lte'd

    Df' .:freita, .f'etOtau ee

    :ruV IS P1h .. ,

    zs-

    .. t8""

    'Fh i.$ llell~ra.Uy

    to·t: 40...49.' (If'

    ;'1

    b~< cQDB~cted

    playhl!:dl'l

    f~cJH ti e(, in its :gl1 Uets,


    ,

    .• ~

    ~4ja.eeDt

    t.o;t.\.e
    I

    ::-~'$-

    tau,r:ant

    Of'

    inw¥r.... low ted

    the

    if:l'te.J,",iQr d~si.gn. of

    :the: dini.lO;(5'~ril;!)..~ Th'1l! in 141M cll ,to :59


    Not

    ,1!Iil'lb rp_e is to pr<l~ pi' ide pl~lril Ue tb.efMJ

    (;1Mhlr.en' with a iP I ace

    ly eQj,o,J8 a. IDeal at M,c1)one14

    a.~

    a.nd

    (Qt'

    W·e C~,paD.l ~fh.~y"

    have contri ~ ted Buil;lg,tMlUally

    to the

    8a.J~B

    end 1981" pli!l,yl~Dd :t.c ·11i ;'!!f!f! ba vc 1ncreaued .j'98 ovor tho tmlllbfl'r' In 19£O~ The
    4(1

    toQ79

    .,11

    n i gC reue

    of

    Q.S ~C..&V~ phil~opb'y

    la tbU8 .ftl"ll!11,,1.bued

    1n tiu'f p.~y81(;_lIll

    letup

    of th.e Mc,.Don-.l(1,·~.
    r'fI:I!i

    re!8t.~f''!llll't.q.

    It h.q/t.h:~~:gh tIM dK'ad. .. ) co~


    t,Ow.fl.:l';tltl

    .litruC ted 8.

    tMl!.r.n

    tth..t

    i.Q- tl'e&red

    effie

    i e'.[lIJ;f\:er'Vice ·

    ~, t:

    lit

    -,,

    .~'-,

    ,8kill;fj

    per.sQ~neJ.

    and psycholC1,tY~f.>·

    :w'ell

    as

    i:'td-v-a.u,ced,. t~athlf1g .s:p~u~ n':larlr

    ~ethoo,15
    -S10 .Ul.i.otl!

    ;ltnd eqUlpllen·t
    ~I1

    u~U l:l,UtjOn.. 42,McDo:riald'

    ~alB(l

    Rpl9:Yu tr-Nbin,g~~. This.i fl,recprded


    ".~

    a'. We high.e-s'ttt'ainiPe;.
    I -

    ktudg,.t

    liD th.e fQQd indqstry

    ~43

    DUl':in~rt;h;e y.ear-ent"!

    196i ~ th

    ere ",rulFl\,·total of·

    burg9:f' University uaathelol'of

    rtlftched

    BiIIIilet'iitQne
    ll

    When it &,wardEld its 44 .

    2O,:()(l(j.h t

    Hamblir,ger'olo_gr

    degI',ee,.'

    l"b.,u~ co_1.et.

    0"£ Rt·U<(:C

    J"!:Qpl ~

    {Itt

    th,'e

    0-.

    Bto(;lk (~c[lontl.l,d',ll!

    P'1.... ,z.1l. Oa.k~


    < ,

    ~.ID1dir.c:tI.J
    of adye.r't·iaingl

    fortb,. Coapany are· .h: naU (lJ:'lIIll.g~.n.c1.,. iD .


    P:r'mloU on .00 pubU e rfllation.fh
    ,45

    o• .:tbl_

    rbl.. bas

    c.rt.d n11

    :are

    ,Q·h!IO

    .bliflleA:lel~ted by more 'Itor'l d •

    that"l

    100 a,genCies'

    ~uthe

    ijoited

    States

    and

    th.l':oughou t tbe
    i.

    46

    i4

    IHlV'e

    ,j),

    penchapt

    fot'

    'eating

    oQt

    but

    w!:I(,) cannQt·

    affQn:!

    re:IT'.ll~r

    :r.r::F,f:~·'.-.?·nU;~

    "

    ali

    a thl"e.t

    becSlu,se .they coo 1(1: lIT i vi:! away .;utal t" and cCHlSeq,u.ently

    ed-

    versel:!,

    a.£fect

    th.e COPipa'O;,)'i proHtfl 8

    ..,~1 1 t is

    tor

    't:hi$r-~Rs:o:n tha,t

    f1ll •• nd '_,ill Chele


    CQIIIP"'rIJ' is .now able

    have bf'en emtior.l!d

    ~1: the

    JtCDoDlolcP- lid~ Thr ng bud~i.


    4.8
    I.iii r ,I

    tQ do, th ia
    ,!iiI'!

    beciluf'H! ~1('n'Ofllilld' ~ mnrkeU ",~c.OI!ImOO"'te "p~cif:tc .

    biB ,grown MUb~tanU,l!IUy

    to

    li.!jdi:e:nc~R.
    r"

    UN,obtu;ly 1 noJ.:wdy e l se

    in ttdffi" w:h.ale' land. Nobod:ycnn do it like 1>tcDonald' 6 cafl~ Everybodyabay~ knew' it,M Nobod'y elsecafl d~i't 1ike Jlcl)oooId,1 s

    c8.n~I'1

    '~phttsiUng bdtev
    '.

    leaclerBhip

    .00

    tlle· opi ni-o'l! of -McDonald'.s· ndoi~ Suc~hth:CPH:l*


    ~ a i 111".8 t

    tb.ing~

    "than

    onyone el is"e.• U
    '(9.6

    se'tt.i ng thf!!J'eatau ran'it

    a~rt.

    f"l"~' the. ~;tber

    t~'rood ~haJn's:~ 50,

    i
    ;

    '.

    t1~e.

    1~ I le.adef'&h i:p i B th eo qual i t~ <e:~

    :1',.

    f.·th.e"

    reGtp.u

    1'.llt '.

    hMbu rpr

    are tr,eated_

    It

    :purtieulnrl.y
    f;{l

    .JHlintBCiut'te

    the !lean dou s.,ratthall8.nl'ODC'

    of

    ~ r

    HcJ)t;j;nald'lI!! lfhic..h. 'prQ~i8~lll

    d·~':l.:i et' v

    Ltltter

    ebe.

    51

    ;'

    -_"___

    :-

    ......:-. .. -....h..._

    ................ '1-'"

    _.

    ,'.

    gi v. ~

    O!IlIt ~o.>ol

    bOQk8_ fe:a.tUdngr6ck

    blan.~_f-or

    ev~t'J' pnr,c_hastf .of

    HCDo~-ld'8 Nuts1 s!U'n(:lQes~~ Is 19a1, -th~~y bunched


    ,"

    a IIBf~ild A Big Mac"


    ~,~ 54 taet'27

    8.we-eptake.s

    whi~h boosted

    . syst_,ad~ ~aI~ .

    t.Q pearly

    .,

    $f:i't.e!:Iihe,r 19821 M:cl:londd gUl.~•'" a]_lowi


    fig

    t,.

    lnt~o(~"jC ~

    t.'ie I~~'rM~"eth~ ~~

    thor.i 11 ~::

    r. tari

    -the· en:tr;}'" 'Df til eA tari.~

    C;OOliPU tEi1" gam e 1 ee.d9r _ to 5hift Croo its


    p;r~v$.O""J9

    attl"a~t morecu,stOll:!tl",B...

    55

    This ilil ~er'W,inlyD.

    fbitB ",as ,,00 .lo_r,- f'o.rat

    1ral!;t (Ine-.f Ql:U"th

    o·e th fOi, 4 ,G'.a~_ 'M cij on.ld

    !M

    I. J'I!r-at4U,r.a ~ i III. '.ourC!l 'n J-"- ';l"u 13".t es., 56 ~ .. - .. ",,:n '.,t: _..t (l!·t' _

    !!leal wi tbout li'h<ii'lie ,co.t

    the · c·'?owruny:i..og ...

    pl:'.epfirD_U on .'Hldcl¢oot-u~ fl'Dti.ng a't hOOl.e~ ~'

    IoI'Ql"_Lt,

    :.!\flo!Jj·

    .is the ~r..e las :f:~la:t: of

    At the ~lll:,iEl HiII~,

    ,
    pl"o,yoo that french

    th~ .r~,$tll.urQfl.t
    '"_

    CiUl

    br.eak
    59

    a:W"~·froil1 H.a nambu-rge.l'


    f:!

    and

    fde,fjp;i;.-ea.l

    c(liJlbl.Va:tH)n~

    HQwe'ver~M~l)~N"\al d i

    IOltill qu.i ti!t

    ,.~
    I,.

    bei'1lIg
    ,

    tb~t the
    ,f..,_...:Ii'

    illtroo.uct;i
    ~ ,

    on 9£ JUJW PfQ.o:iuc:T;j;; can


    Be_tv i ee ~.
    -

    a(iva.:r'I!Ie1y 'at. feet

    ~rad!lC~

    iQi!'D U'il-'1 8:ndSJle<~~O.1

    60

    tiop

    to! d;!Jo

    cODl!1;i d e1.'ed

    a cJ;'uci it! Alarie-t.ine:

    tJl.ctic·_

    The COtD:P~,1 bu

    five regiQ.nal

    offlc.es.

    with a sta;.ff of 25

    ItO. .j{),

    ,c;pf;d.alh;,t,a'wbich

    &pt!c(a.litStB. opant_~tJn ·.e:.::per- tiS who chad ~uli~~, 'l'lde.-gg&9 .. .p&o.pleas, :rrG4ilbuyingUl
    we.. U

    bn the ~per.ti.o~
    C

    00'

    Will:ow,d

    I£",

    ~ ~p:ecifi .

    'luaU t, .. ',

    .,. 1

    1"000. J11 ring It iaQnly able to

    , the :l'.1ght

    8I.Hkee.:p::ing the~QCQhoD

    ~ .,.,

    cleAID~

    61

    ~ro4gn

    .sUM d.osf!" m,Pe'f"v.l;'.a'iQn Qf i t,~ tud t:a that McnoDal~"~ sis

    to'

    the :ra,gulAJ:' prQgr.am..

    'l'h e stUdents

    .do not ~Jl\'e

    to

    pa.y

    e--xtr's tu i ti 00

    fee.

    63

    I~
    L

    The' impletJliM uti Oil of Ii,cd.lY


    .i. t.G ~dve:t'ti.aing

    MC{lo,nald:.t"B

    mlU'keti.ng

    8t:ra1,egiM., through

    spec:! .. i t8 large

    catll.lJa,ign haa been .od~ p03aihle

    ebls.e:ea and aU.U.b, te~·t I;j:p,~ntapproxi_:t~ly


    6yst,(lJlwi.d8'
    (lUi'" tOG

    $:3,2;2 !nil lion or

    4.l5Jo! th.

    $8.-1 M 'OD adye,i"ti81:ng~

    Tillis

    WWJ

    ,no increaiJ,ft of 140 .unoa


    tUt'II'

    p.rcvi ous .)"~'

    a ts)'fi:tem'Wid:e ell;pend.f ,

    of &282 ,mU HQa qd .ore

    1l.81d'o h~
    tlH} United

    cOMeqUflhtly

    been

    rar:W'<ed QS the
    HUH.'
    (,4

    14th
    An

    l8.t'ge~t

    adverti~~;~

    .iiir

    Sta.tes

    '~fi

    of' ycal'-ud

    1l!pUc .. Uon ot thll11 ad.

    for the 1984 OIr-picA bIlild.i_Dg .. $4 III,UUODt


    -

    to bG hto:ld

    h)

    L.pa
    • _-

    J.ng.elea.t
    -

    McDonald's wiU
    11. ... •• -. •

    be

    11,.000 seat
    _" -

    ope-jJ.,air

    ,s.. i.lilUl:i~

    .apd .... ~\¥1Qg .• tad1t..u~

    50

    OOlllillUU"clal

    SPOM(H·.e

    to the Los Jlin,gclos gam.e.8. free

    Not iooluded

    fire the

    I;

    p'o~

    _ad.

    :80I"V1(:.'8

    like'

    ha.bu:rger~ to be gi'l.'D aw",,_ 66

    .lugtllj t .1977t ~9 ..9!4 of Allied ca.~

    Datied~dJoDaldl'

    81 ~d,..rttB_n:t.

    '.

    thls waS 49,.~

    l~t:

    July

    1977•

    p,mibtllr3 In Jull

    1m aPd

    ..

    _tier .~ in A:tlpt '01' the .~

    ,.,~." nl.ost

    ,Md.tonal,d·.

    'ad¥er'tisj,ng .

    ,eXpt-ndi,''Wi"efl h"'Ye al_ bee~

    I(etwor.k . .1. ,McDQn,aJ.,d,t !B!

    .L:~

    2~ Burg •.r K1n& $" , ... tucky Frhd Chdc.k.~n


    4~ Wen"'y·.liii

    16214~t300

    5", ,Piz.z. lI~t

    200, 10,363,800
    8 t· 866
    I'

    17 ~2J.J: ~700

    21,403,200

    ,,.S,3:U.300
    22.~1,600

    1o.834,aoo
    I

    14,322.:200

    3.~'10,lOO ~D

    Source,

    felev

    illt Oil:

    Bureau 01 AdYbrthuu-s
    Re:por'u

    b_ed
    data

    Bro~d.cns tA.d"'e'l'UJ:J~r·8

    (BIdl)

    C OOi,}}an,l'
    ,Ii

    1978

    1979
    $75,3:l.4.,JOQI 22~~1,BOO 14,32212iOO 121880 .100

    ,. . .'Ch.6~e:

    1 M cJ)orw.1 dIS $6'6, 3'10 ;.5()0 :J. ,"1,.I.rg~[' King' 1.5.725~900 a, Ken.t:ucky Fried 13,7;)5,·;:;00 Ch·i.cken 4.. Roo Lobste,I' l'fiM s , 85U ,100 5. W~ndy!6 10 , -i 4.t1 t 2(Kl
    Sool"ce·~ T'e'! evis:i..on !:klr~au
    .(1'[

    ...14
    '" 41 4
    ,.,. fi~ .. 0\

    lO.,8J4.2(xi
    Jl.dve.t"ti 31 ng b.a-sed on

    BroadcRst .A.dvert.iBers·R~po:rts.4at8

    ,--

    pared

    , t_o :t..be inc.reasf!\'

    i P !'$'a1ee fi gu l'les h~e'v'iI;l'l' l' its

    adYerthd

    ng exp'en'di'~

    I
    I

    II I
    I' ~

    "

    ·the ti~ l~..,.e.8

    set.

    up 'by the

    COllpany witb l(lc.~l bu_siD.C9lI partner8 !t


    ~

    'l!l'hich iat.he tha t 10,; .Q!

    ot th.

    .:f:o:r. er Are' bElIUI·t'td •.1 .till botb.~

    rqrelll,.4

    well
    1/4

    &41

    dep~ndent the

    0'0

    other

    loc,s!'l
    8::6

    bUfliJle~~Cll~

    'r'his

    leave&l

    qnly ·"bout

    (ft

    '" tOOO or ;so un1 tB

    t.'O~taliy cQmpnny-owned468

    I
    ~
    I.

    ..

    CG!!IrJU1,j'

    a salea

    reached

    S 1.; 4: bi 11 :i(:)n~ Th i8
    .

    iii~ tI,~

    Keys t.O!;} (lope .01' the

    laJ"g~',l1lt "prQd!Jcere of. hll.l1'lbul'g~riSin lFor

    the worl,fj.,.··

    89
    ti~.s 'Wi.th

    itB frenc;:h Co. w06e

    ;1)·itH~t MCnQoald's

    e~tablb.hed
    t

    the

    J~ R. Simpiot

    potato

    • .factory if:l Caldwell

    Idahp

    prOdUCf!:8 a AU.b-

    All

    these .methode are

    oov'ered by

    .&

    pAt.eat.,

    7'0

    fbI! C'-'_,D1 cla~lI!i'!I 'tha t by 1.985/ 1/15 ·of IiU :Airlaerl,c..n y'ooth8 vouJ:.d !:II"'II work" for ~,rvUl be work Ing. {or :th,mn .. 71 In 19821, McDquld".

    COT'p... fHDployed 12.'5tOOO persons,

    f;'cner-ally
    \

    on

    8.

    part-thle· baldfi'~

    1 t is

    'to McDonald'

    ,8

    tou(lder

    '

    Hay .J. .. , Kroc

    t.lIey

    !l8.ttr·act; the· wr.eng ki.nd Qf bOYEi."

    In 5431

    te:rlii$

    '0

    F.li'llia

    ry

    ~~cDol¥1,ld!s for

    J.,9,~U. bad

    k~ p(kyroll

    'Of

    lIIi111Q-11 or roUghly

    ~round

    S3,5()O

    a yea;X" pe:f'

    e~l,.oyee!41! iStartiQl.; arou.:nd $l ..00/boo:r

    _:plolee

    'wo,rks on a probl1l.Honary basi.s .aDd; receives

    l~

    aod .. ,8ecu.l"i al t1.


    Atte'r

    e.t~te and fed;e..r'-.u.l

    W-JLel5~

    Not:dpge

    h~fi

    t.e

    are

    involved..

    tbe p:robat:i'cm-a.ry ·Jle'r'iod.. tile lillo-nagar ,

    e¥aJ.uat-"

    t,h'e

    10 cents

    an hOllr~

    Oth~t""dse.
    .•,

    tlip.

    pere,on
    I

    ge't~ fi_rred~
    than

    The ~.j\~ar1 (l,f U~ S.2.7!5/bour. ';:'5.

    Uyerj b.. t .... ft orker

    however,·

    'doe.~ obt ~' higbi!;lf'

    1255,000

    to Ricbfl:..il r
    b(!)

    jIJ

    bQn~

    Eli

    re...-el~CU:o.p
    CQ~",I!'j,'i!

    (:fU'I'lp'

    becAH.5,ebe

    beHeTedthat

    Nbom. ltWId

    Ablv to. persuade

    to

    .l~'i.eb.t' a "1lUb-ilillimull

    cuntalned
    Al t.h.oup

    ftproviBi.oo
    the

    .t.tceU·~

    h'o-.-thirdl!l

    ofworitul"8

    under

    18 ..

    .tn:f!mlll'l w,8,ge tor

    lIi(Jst vork~rawa,;

    ral ... d to 1.2 .. 2Q, t.be

    C Oogre8S'

    1''''j eeted

    th I;l

    'N b Q,D AJQi)Hl.dlilerft:

    and.

    a.

    new

    fI!'I in i 1IW!1 wo.~

    law ~

    Wh.l,ch. the

    .p:pliffd

    tOo e"fe£ryone )"w,&i;,; proposed. infliktionuJ'y

    (Tbe' »~w lAw

    'howevc:r!"'~l"tQ·e(i .oiti
    D

    was

    groopq th,at it vb

    .•to:lcDOllald·'fil ","QU.la hav,e ea.·rtied.

    lIl.ilUon

    lit;) 1.La.."5 DiQr.eeac.b, y ~a.l"if [

    - 76 till:e N i l(;;H'i, MeDdll! e n t W'"(\sapp roved ~

    :in.ihl;etry , ,. wli;;.w. hay.

    h"iper r'8,tt"!! of'


    DO

    t:u:rn;-0,y.e.rand the

    reaH'ty tha;t :tft!it-f.eoo

    CU"I!:I"a.&p i f'a;ti :QrlG .i rI. t.h ei I' f.:leld.77

    .la, aM.l.i.lili~

    ,ofM cl)onald - B ClPcta.ti O.IlI'lI, 'hav-e revealed


    l\

    tb at It t11l,Uwiog

    is
    " '_

    not

    fOal!libl eo to

    orgaril ze

    uniol1< .in the

    l"eaw,'Ur:.Q:n.t i'o:rthe'

    i'~.:i!iiOD:8S

    '.

    ".6
    eveX;yo.1le is c,onsid-ered replaceable..
    ,

    4!Jetton were

    A day'_

    training

    1.

    n.QnI!alJ7 ellolfgft 2~ qui t'e ..

    to

    ~na.bl~ Qne to do the' job~ is coherent


    ',8 e'l'Il

    There

    eh .. nge· til th~ playee6 quit,and

    wrkt'o1"ce.,

    nu... ber of H.cgo~ld

    1IiI~.

    EVt!rY.',d.,,.;

    (lUtleul- fi".n

    i. llttl.

    IItOtt"UOD

    tGlorgani.ze

    l\

    u.Mon.

    as 'the' dec,athlon of the "burger bu.siness"

    the' WinOjH' ,b(l'lng

    ,,'

    a .elect

    ter

    POU:Dd,e.~ patt;,~~,
    ~

    ·.....

    ...

    f.p. -86~ !iH~¢OD:dS; 18,.


    .. 2"...:;....:,. ........ _. •• •

    ...

    dOVD_, birD ;and pull J.2repl8.r-

    ohed .h.... bu:rgel'


    12b.st .. bur;ger

    pl'tties

    102,.25 mi~t(!)G;

    set.-up, to.aat, pull .:u.d dreRD


    the
    iSM.e.

    huns in

    1..5· 'lJ:!inute6 and

    do.

    ,tor

    10. QUarter Pouilder

    'The McDonald'

    h3l\~bQok

    h~

    aho ,g~"ed a..e: a prev·ef.lt!v8

    Tbe: handbiillok co<tltaiIl'.6Nles euch ,as .¢Dewhich


    I

    I5t8te~

    'that

    eYi!!l',::l:" Mcl)o.

    nalci' 8

    ..

    plO1" can b~ .£ired

    ot'gbe'D. (Usc:ipl inary .mapaMtO-D· t,u'

    nodciQg,

    C<MNing or ,i·gilne-DeillA:oth,...

    tof·a.U to .uRtai.P~(!-

    'fbecoPlJ:l~titiolll

    tb4tMcDona1dl!S:

    ,hl8ti.lle

    .in

    i.t,s emplo,,~oi6

    ,do-.

    DOt

    -onl:y th,er~.tore d.1vid.e tb."orke,J"1!- but also m.axiaiz •• tb.l r

    .1,:;... " ' ~,

    ..

    u ... ~ Clltrrently 'we are c6.Miderin·g I!ln:naf:;-.emeltt trt),j[rec candidates who con prO~f:'B16 r~pid},y to ResV'·urant ~anagerRnd a!lddlp· lI1.antIgl.'f!'I~Dt PQsj tiom<i. ()nc~ yQtl have' bec'CiIJW!' 8 Manager, care·e.I" f,;'pportu.oi ti.eD mlly· ~e open i D tr8.1ni.Dg, adve.rti6ing~ {l.Ccounti,ng, personnel and many other .areas. If ym)· are aggre"Gsive, hal"dw,oriting and career-o;rientf!d, Md)oOnold's may have tho· opportuDi~y of .. lifeti~ you 6e~k~ '£be 6uccessfu.l applicant Mioula PQS$u·$,Q s~ col1e~~uca'tion··.D.ndtwo yll!:'HiQ 1 'Wo1"keXperience~.Ifl t'eturn.~ MeD'oMld s ot:fQl"l '" !otinillium· 8t,Bl'tirtg salarY' .of· $10.000 COfl1'rreh ellBi ve'l!Iedteal Lru;,ura.oc:e.:pI"ogram • Fully ,r:;:($ipaIU"-paidp.ro!i t sharing
    ill

    .,

    • oS·t0ck pur-chaae plat!

    Aoo lIIore,tf81

    of '~e

    traiR1Qg" exp;crien.ce

    in the Un,ive.rsity.:
    tra,lif\i-P.g that t~ftcb:os you., t:h~ botto ... up~' ·The ·day begins, a t 8:.~
    r

    uTliil'tydayB
    ••. 111.

    of li,ntEltlSiVil'

    ~eiDCsa from tile aDd .,r,od WQrk right: thr:OlIgh·t,o, 6.: 3Op .. at ni,ght. YOU lIix aha.k;eo, cook frieB,',e,llean tbe 8'1'1.11"1 every;;!. thing.. A.Dd ;at tlle: erid o.:te#lc.h ,~t tb e r-e i,8 a :50-qtaitfitioP, W-t. A.nd At the end ,of two W~8 ot the Bu··1Ci Opet'.~rs C,our~-et am two we:ek8. of· the: Adv&mced 0,. ... ·.. . toe.. C 0Ui r'6e. t.b e~e i.8 a {~nd 'exam of 100 qu CII ti ODs ~ alO.Dlg wi th .six ua-ayqu1eati:ons., Y'Qd wOrk hard 't01 p_
    tho • .e t-ee,t ... ri82

    -*

    th. proper COM"Ct., ... g.~, k.eepbg hi_elf

    II_til'

    sro-.d &lid "iDIo·

    '.

    ha:n-:Uee ·th.e IIquarter buns, preparetbe

    1~~8iS i.ng'r •

    People

    a.f"e ,illso

    a6fJigned

    t.o t~l!Iitthe

    Bhake·6~. dri rik~t

    pi.es and fillet.

    ''11l.etJ"ainee3

    ar.

    junior
    .ib::.n; wO
    _l.. ~ ~

    woriter compla.ined
    t

    tb.at .... hen there The


    R
    _A

    a.re a few
    .S

    custOGiIli"fl

    Oflt.' ill,

    report

    -' ea." 1 y ..85

    1 ee O"IU "O.st poflU, a,r'

    10 gap

    0.'

    t tho r .....

    YOU b.a ¥,.t1.tI' to

    c lea

    iii ~ j,!,

    ha,f:I been

    pointed

    ,QU

    t os Ute
    t

    CIlURiii'.' otthe

    i o:a:de-

    qu licy
    to b.

    Q.r

    res t per i ods.,


    th c:i r

    S6

    Ttler e 1., tbull


    or. tho t ilD~.

    ,eou.t.an

    p.f'e!IU!IUl"aOn tb if nip 1.0Y",9.


    \\,(.

    uJ} on

    t.(;umlJlota

    Some" h..! <

    c'nrnr''';

    Iwd '!;hilt they

    lI.lllOthe:r ~t'!..j 01- eN"i t 'i c igirl

    i '""the no. tu re

    1)1: the t rl"l i [Ii ng one

    uatiQa..

    .. .~ber
    ,l!I.a

    (& the

    &c~dem,e "de$(;rib~the
    ,

    1Itork experienc:.
    The aead_1M,a.n;

    !b, the tr.tfeet

    N,cl)oQftlcl'I€i, .nlt u

    a ~"no-pla.-t'e-to ... o-!obu. g

    ;1..1

    t(inouB and dea<:lf\!ni:ng"n the llachiueu

    Since everythipg
    t'(,)f'

    1~ built uintegrally is
    .

    into
    ~"'It,ll--,ent. • ..,_ If·-

    the only jo:b

    the nttle-nd8Dt.

    to

    '.~~'

    1"·f"lerat~

    th.,

    sa

    studeat
    ,.

    .1.0 ~eopa;"rdize& his/her


    ",ol"k.

    oppo:ttuni ty ttl go to class.


    Tb"~'trade-off: th~forfl'
    Ii

    tflat.

    r;cQ"ed tQlLfaTdB skilled

    i.,betw_u

    .pd,.lIe

    It:nriCldlerat'or 'thft .. clI~aeed.e.dc~ld ~

    89

    •t~

    vici,OU8Ip.rQ OJ'

    Cune
    ,

    or

    mal
    '00

    i,e i."O'QH

    lib!Jtc:.~

    tB.. ~one.rD1DC

    ari. Mlpl,o:rl!l"e

    til- C-PUJ

    1h ",rootlets.. -

    .Th~ wO:,f'k :h~g o.:tmolSpLre. in Md)g,nal ~ I e

    ,
    I![!

    ha i!5 ,- lliu,j;

    been

    C8

    tegc

    1'" 1. zed

    in

    t11e reillowing

    manm,1l;'·=. pri.ol'i ty is g:i Veil, to ~rofi


    .iiI!.Ii

    ts foll

    OW"~

    .c.lose-

    1,.· by baag@ ·and ",i th peoll1e


    fo'

    th,e l~et. 91

    ot

    the :reeta.ur •.ntt',~ "o~eJ·f.'I.


    I ~

    ~plcy@es

    who enjoyed

    their

    ,jobfl "'ere

    ut: the M.eDolMlld'8 we.rk...'92


    Desp! t.e. lui"~
    8,

    :o.ll.
    ;

    thest:

    cQ:!I'Ipla.i nts

    t.' I

    McDona.ld·

    e,

    8tUl

    AIt"Wlage.,

    to

    large

    .p'ortioD. 'of t;he y:Quth labo.r .,fo'ree .iut.oit.s

    fold. ' 'ft.


    of

    COII,IPQJ' ill,

    thw!I. fortunate· ·to have

    a, la.rg,e ,.

    rb6ervoir

    )'ptUI;g· people< i n

    n,eed o£ casb ..

    ,.J

    c:har.cte~l
    ee rt.i. D

    .. ,tJ.C.· ,·f the reA'taUl"ant.

    'thDt' hllvt'I tud Utd .n1110!11ir

    :fro-

    -.",teal) lIMetor,1J , 'Un18 hi ndulllg i La pro!J. t....ik i PC .;eo tu ..... t

    Activities..

    The~e' m.tUets tranqU:Uity

    R.'re also

    I'IC,CUS~of ~"btt.r8Gtin:g

    .. meMCf:
    :tOI"

    'to loc«l

    afl(!. character~

    :93

    Cab_eM

    Qf' 'Nell' York,

    hood poses

    ft,

    problepl pi wncth.er

    B"

    large·

    );11;'01':1.

    t:-~reekiDg corpora.Hon radical

    bM the right

    to liove into a neighb'QrhQod aod intrQ,".uce

    'Tbe cl:i,argeB in C~'!lUy .' life.


    t!

    S4.

    .... i _l
    "1l

    ~~ent wtii'ch ~~dvei'l!ru~ly A:ff(!et~-d amaH f>tQr.e~ and .,res·taurn"t;$.. ofbusinfl'iSa


    :1Il1 na,t1~

    ,I. ._bI;t
    thttJ!!

    Miablishment6

    w~re :r e~Ql'tedly

    ;fQrced to of'Qld-,up

    ~:H-

    n.eighborh.ood

    diver'6'i,'ty~95
    r

    To' e.xpreas

    theil"

    di~,Uke

    !or' McXlonaldf,B wHet..

    1n

    'tkir

    v:b::,ln:l.Uo,

    e~bi

    ties

    like

    t.he ones 10 Gr!lte:n:"dch aDd Eighth


    I

    'Y."e
    R

    'the c~rr,.i:og
    MId
    t

    of plli.cilri:1$ and ,i;pcecb~s a~4.'Iirul.tt.h.e

    ha.:l..ft~.

    (If

    ~CDOt-

    uoi t .. 6 9

    !ilUoi ty.,

    Tb.ey

    IU"gtHld

    th~~ tU1ey

    were

    ~u;tl.il;')lly

    doing

    ll<!r·rV1. ce

    t.o

    the e

    r').Ql-

    _nit),

    inti-rae

    of gra.llting eta,_.loYll.cnt

    cBlu:clall,." 1ft Al"~llIJpopulatftd

    howe"er~ McDonald' course

    tHI;A

    pled~'ed

    to take· i n commaoity yah~e.[!. li.n the ture ." '.' dev~~.o~ent.'. 97

    of impla'n~ntin.g tbe

    Company'i S 'f'll

    IItb~ packaging consumeR three

    of Mc.Donald'fl, hambur~erD,. billion kUowa.tt

    fr·ench iricsand

    (I·ther deUghtli or·

    hourI$, worth of elec't:rtci,t,r pe;:;. year"

    eliA!:ot o:f th,(,! re.staurflnt"

    the

    energy .equivalent

    of 2.1 ).be .. of <:,oal hi

    'ther~1'ore~ cannot a.:ffmcd to.

    , 11:;Ie-

    iud.iffercl1t

    to oocb a.tta~

    ..

    .'

    of ,t.U::Donald"8 Qr"'cHJ~v',~

    (unoUlcr

    Alllel' ~ carr

    b,~mbu.rg·e .:::htd,,c) '~h;i~ r

    an;"

    The fi pal ",trlllw

    t9 McDonald' 8 R8ef1i8 totU!'

    th.ead

    wbeJ',ea

    Bu:rgeri1gg

    Mac Co.. b_

    IC(lf\e;equentl:y
    II;

    fUed
    ~..iI

    ~t

    case

    agaiDll.t 'lhe~epd8

    ~taUI;lgt..~.at

    _ i: ... ue~n t,6. 4,11(' U·u.ty h .y e •.


    };tel) (mal·d

    4,.,A

    • Y. I!I.J, ~ ~ (';fI. i ~

    u o~. 100.
    I"WIIQr t

    • f,I has

    a Iso! 'be e n , v: let ill1ijzet! by a "Q,",OOrger' '


    a(.Ma red earthliO:tW!I!

    which

    a.U\l.ded

    tha·t Uthe re,$taur.an~

    tQi ts hblburgill'r·8

    to bOQ.Pt·the-lr protei n e(l'~tent.1ii


    ee-quent,ly·. i.ssue out a.
    lIt9itern0i'i1t
    I

    0 rric is.is of 'the' CompAny had t.Q eea-

    t.hP t thd r hamburger "",a1.i8


    • • -~

    hwp'eet.ed
    •

    ~! ~.burg:el"

    C(iRlP

    eo t ion ti

    espec i all y th e u nd.erl'handed

    type.

    18

    ;LA
    IW

    the .~u1let~
    8.

    liOW'e'ver"H,.ke' i ~a oth~~: pll"oble_,


    qUe,iEII,t

    it haa fiotee-"ed

    great

    obatQC,h: in the
    ,

    for ,..ore
    l?ldtSENCE

    )),.rotit.s~.

    ,!

    6,.

    .GROW1H OF McI)(lNALD'

    8 m.onAL

    AND 'P:opULARln

    _q bnvf: "ery weIll. ~.Dc:oura,ged poruse of the' .iqt.ern,oti,on.d

    .it to expand

    glo,~aUy :In 19G9 ..,


    e:xp3.lud.o:D

    The :r.I!ii-, has 80 tar

    iII&:rket to th~ Company'"

    p·Q.ge .. ·thilt geog:rapbtca.l pr'est?nce of


    , Md)ol1Hldt

    url.i tfl 'if'!

    "l"C'lme Brtl,a8 of

    t,he

    g:lob~ cou.ntry
    '.,

    M. eountri~s~
    Canuda ,Japan
    Genm.any

    1982
    19162,

    :sag
    302
    13:3 123

    (1te,s t)

    19B1
    1"98,2,

    AU.f:;t:ral1OJ.

    '_~'

    Austri. 'Udgiu
    DeDIIIRrl~

    ,gOO
    1900
    19,131

    -.l

    3
    1

    France
    Uni ted .Ki ng"jOJIII
    SW1;!den

    1 If'BO 1900··

    15
    4{)

    i'Ml.

    C...r.ibb~an Coe;ta R i C,B


    E,1' SalJ..vadOi" III fea.rBgUb. p.anama

    Guat.emala
    I

    1981 '1980 198Q 1981'

    1989

    l' fI
    3,

    2 1

    19S1
    1980

    18

    Ji.'lc.D.onAldl .•

    francbise, country

    reptea·i(l"~~[f.I

    8 ,~ore

    ~tr,lkiP,g:pbeniltiMDoA

    sioc·. of the

    i't 1M an A1!1i!ln 11.5 .•_.

    wi Ul

    (1i1".fer'cnt U!6f1:t,yle frOill tllat

    _1 ,t· J.OIlQ-J,

    '~ .. 'UnJ. W;j.

    " in th 'e

    r' tur e ~10;:5 . u

    ra:pid

    exparvdoQ

    of: NcDq,nald;s
    W·(lY

    rlbr,oad will
    0

    easily kee.p the C.ompn.~ iii ·the tors


    t

    w.ber .

    one' po~.iH on, 104 :~

    a.bea.d

    i t~com.peti

    'BUrger

    If:,~ a:nd

    wendy·~ •.

    ',.....l
    '.'

    vi.,

    fJUDg.ry

    J? ol.and or :E'Mt. G>eruaoy

    "ft' 1900..
    ".:I _ ..

    McD~d'!

    a alsO, pI .. as well
    M.

    'Y'

    eXpa.~totheNfdt!l,
    M,eX.1 eo,
    " iIl" , .IIi.

    Eitat .and .}tediterranean


    ()f'W ~y.,
    •

    .CQtltl tries

    into

    Q:rea,
    ,

    "'" ~"1

    ,r' j, ri .. 10 ., 0

    La d' Tl.· l' 14ln-ulib.... .,:II..... 3.1:. wn.n ~ 105 . . u 0: s;

    .......

    i I'icraM.

    ave"

    t.l:u;

    tot
    ...

    19f:O.

    In·torDO t i qni\l
    " '

    i"Lftolea eOi1l.PQRi"lii
    ]1J6

    19% of

    1.4.1."

    COIIIpan;,'., tot.al

    •.J-'J!

    tcmwH:le·

    Jij.al·e~ of $;7, 129.,(lOO ,(.\{)() ~

    'rllo

    lii"CTeEiItl~

    ... 1'08period-

    AUlS

    . .i 109 t:ral Jl
    0;

    19tH

    sales by C(IIIIp.!lRy

    Frllnch j S8 .reo tau rao t~ . Af:fU. R ted- reG t.~·U,ft'.N:'It~ Total _5al.,e~ •. .,iIi
    ~'~!Ii •

    o..-rted res b~u" im 'tfli

    I ,43f3~742tOOO I~"!i.~

    502,968,000 .

    Ii

    ••

    !!!!i~'.~li!!!i!

    11,35S .•BM;oOO
    4.J8 , ?4;,2; tOOO 64i'~BtOOO

    511,176 ",000

    Roe:venu'es.

    Sille-A by Compa nY-(lLWt!.ed. reHt!l!ilrant.8 Hc"'c,nuea: troal' tJ>Bochise rellta.ura.nts n"the'r l~e:V'€Inue'8
    Tot..a.l'}.re,venues ...-;.... .
    ;10+
    "~I!II! ~_· •• Iii!l

    +!II!

    ••

    '"

    51T; 598, {)OO


    :;t70 ,.,sSg .000

    e~'2S8tOOO

    C,j),stRnd -ex-pen$eA C eIIIps:PJ"-O\oin ed, resUm j·.ahtl!! Expenses dil"~·ctl.Y n~'rd cab} e t(l i J'CVeOOea trQID fr",:nc!~ ~ae reS taura.nt~

    Tot

    ~ I ••••• ~.~~ •••••••

    ~_•••••••

    lQeOllll"J:>ff ~~ el~~g:l! 'rR't£P~.: ·l'~*ft.,e ~


    and
    inc·j:H!iiatJi,xe.6
    '\! ..... '!.... _.~ •• ,.''''' to ,.,!!;~., ..... lIII' .....

    ,e"'·.a;

    ......

    ·iitilo*

    Nu~btH" of FtU-t tfturnn t'n ·end Operu tc·.d by th~' COIli,pAtly Openl ted by f'T·.I\uchitl·~ o'pN'ail,.t>.'d by .• Uri 1i.ftte~

    .,'l

    :Ii eftr

    34;9 431
    4,00
    ... ~ .. 'II!! !II!' II!!

    Ii!

    ...

    "Ii

    ii

    '"

    - .•

    Ii

    ill

    iii

    29

    ,
    ,

    ,.\

    A", ..

    "

    llcElona14'·j!jO 6ucc,eBll.fu_lp~netl"'ati
    I

    on Df fore·tg:n·

    -.rkie~
    , .'

    hu,

    con&equen:tly affected

    th~ ·cmlSJi,lrlpUOn

    11.:£"e-aty 1e of ~ 8ub~tlllnt:l..al

    j":':; j,

    ~rit~t ..q: l

    ii,t.:ra.tegi :used, by ~ifi


    Y~

    h"~l"J:ereOtRpa,1V' that b..


    ~ .• I

    _d. It rill

    tbt. poIl8ibl. in bm
    ·.pec-!.fi<::a117

    'wlc.onU Dent. ~ ~~,~e


    pOp!lll,artty

    D.J:1d

    Mia.

    eeJ!lte,f ,'Oil, the

    9t:MCDoDAld" B l.p tb. Ulli t~

    Vi tier

    aDd CQa'l:pailY of
    0d

    tb~, Gordon

    I nt,I!':I;'1llII,~lon."~.l ~~.edrc~ J.q(i«:;l et.i on,

    • Gene., ....bas

    f 000

    9." lee

    c:~,1WU1

    t,iI. at"

    "twot.,c tor. 'hay.. ".1)1.ed

    page 49

    .'

    'If b'J?Y"
    ,

    s has 1.300 f:ranchia~s aU ,oyer ,

    al.re"(tJ' exbting
    AII.trr1.oan

    c~petl.u.'Qn"

    ·~~'CD,Dn.r.,hP~· {,i\ tio;,,;

    lil:dve.d.io'\lfl'd t weI!"

    -i\S

    1;1..;.,

    ,l:"e8WUI',ant,~

    'rh ('

    01 ~t~· ,ofth tF.!, nccanii t'.g to P.h"!'\,. .\8

    World,

    which bave, opt,ed tor

    1\

    lo,.. Pl,'oti ole

    bt>C,IUt:L>e

    of

    the

    ft;~r

    t.but

    th,.,. .1 U b6 IU;),eUAH of

    ecoru)Wli e 1.1.] 1),':h,. i. n. t :i:ng 110 for • .1gn

    UJ .«rk.,t ~ .

    rilies

    (d~ the llri\~i;_sh (rtF: h'.

    .:r·o.r

    p'l:0~p.lc'..

    U~Q. .i:61';;·';H"V~~

    "

    ,; "i

    aqtl'lc Bwitiil'Lti

    ..... f'Q,rlui".

    Il4.

    fl u
    . ,,

    Wf!!i1'1)

    $tIbj!ltlt.u.tled

    b~' d.:Ul

    picli::J.e~

    ,.,hil.let

    in

    th~ ~t"~bridB"I!M.t;
    ~

    'CFO-

    Bgt

    t;b,e:~di

    'ti(lo~l

    JI'·c:Dorw.ld'

    fi~.re

    wrlI~h

    .~n:8t,"l'B

    eW3C

    tly

    1 f.kr. tb.at

    Qr

    tbe Unit.ed

    ·-5wtest·

    hi ,lrIainl,a.i De,d. in

    a·ll Eu:r.o~;an

    oo:tl:ets ..ll:fi

    i 1Ih. p.

    117

    MeD ouaId'~. bas

    also b~en lDlik.in,g w8!VeS :i l"l • t.h~e,,'\.t;l,.'l.ll


    "

    o;.(tri.ti

    nent ,

    apecifjc.a.lly

    ,in Japant

    wh:ere the rell',t~J.u·ajlthM· '302 oU:Uets'~:rn ~~Dt'.';t-i'OD ..

    ,
    Elltiu« the ti.e.
    t

    out .bas proven and


    (:(1<61.

    b~ llio~e praetLiesl toprcpnre


    I

    to' these lilU!l:tliu

    coneider1: ..,
    '!

    eotai1e~

    ti.nelabo~atQ

    " 118 mea.l .8'1. ho,:mtl~DQn


    OM

    Fu j ita

    t:b 60 he ad of ti:\e Men onu 1d's

    Comp any! fJ op ~:('!'lH

    i!!. J J,1; pjJ n

    !}

    ~;d~

    80.;='.1 Cbange~ that~ bavetake:n


    .

    fllace i'pthis ...

    country

    aince

    the e,nd ot

    Tbee!@' p06t~war

    charlgeB

    elulM

    ~d

    the

    ,J iilp·a,:rHlse ·p'o~twar

    ge-nera U f'n tal adop' not!ld that. the

    'e~fiiily to ~ul.#iburge~'f'i, end E!lilltRhfdn:~j,~~Fuji tft. 1ik~wi."

    .rothere.
    vhen

    The~e

    g_nel'u.l

    tr.eIl(Ii<

    w@rcalre.ady ur i fig
    MchonalLl.

    ex iatj ng
    l'

    jlO the

    J apall bJ' 196,6


    (;~Iltr.r ..

    p,lARI'J

    waJ'e be'i ng muue to

    into

    lUI

    "

    The d16,pl~' of the. AllIerica:~


    Il:@

    flag is
    'j

    f'ol'birldEU:J in the rest.a.urant


    f rOIll1_:.be U ~15..A.,'

    U'

    wen

    sta

    tet:il10-llt B

    Uk

    ·"l-1cD(ina 1(1

    ~C!D·me

    wi Le

    J;1l p" nea'~

    'outlets

    bear .tbe M·.cDOJiU!l!ld' name t.r~nElat~~d into 15

    JilPQne8e~I!120

    The

    dqwnt.oW'n Bi·tes~

    A. co.mproll,ifj.e was ~ad4l' .;whc:reby MCDon<ti d' 8 Japan


    , I . -

    agreed
    ,

    .
    1.0 'W,~

    a,pen

    O~

    ouUet

    In a..'I'oky'o' Gutujrb,.

    ~;tW'as

    ,8

    taUul"e..
    Is:

    Tbe result.

    a C,ODCeBtl'otion ,o,f ahou. t ,halt stores.

    of the .C!OOIp.any
    I

    outlets

    io t'pd.'I!!." the \l ELi Ud

    a..ro..,," l1ke depar"faent

    Tbe reaspn

    '

    eo l.ng tb 8. t

    it nUke

    HcD(liDAldtBdo~a pot me. th.,r·uOO-t"ll.Dt

    to be bothered

    by the M.d.jlMlt .... otll,


    I
    it

    bad to undcrl!l:O' to aakilf it prot! U;bl. ill"

    tOI'.I,~

    land.

    port8i.ll1:. is" tba.t

    the re. ta:u:r.ant' "I,did

    not b,.ve to &1 ter

    :f. tIlItood

    c{a

    ,:(1 t

    KentudttFried

    qhickeu,

    8.

    .f;:u;t-foo,ct cna1-n $:pce·ial izlng

    in chicken,
    aDd estabi.dentt~8.1

    ended up i.n faiit,Jre..


    'I

    JI,cD·on,ald';,s. CalISe in willi e'Xtrn-·~i,llJtion..


    ,

    Hsh,ed '·its

    !'1nt outlet

    in 1.97:3~ The mernl l t itl!trod'lh::ed.

    "0.,,";;

    Illlilie ..

    Mc:DuMl d'

    B i '(~~l

    bee

    fti11·c .lOlOWn ~':'

    "Ma};;. '0 (I n

    ~~!"

    whi en i n

    {:~, .Lnf'~"0

    I"

    'The n,d"'erti IdngCNlpaign

    of

    6 tnrtegy yeal":B

    COM i de ri;"S' t1ud.

    ou e ...h j"o] J' Q:f It on.gK 011~

    l, J?·o:pu t i l1i

    on

    w!l~"i

    II

    O'f age.

    124

    ptroused 1~ ~tJ.caD

    ••• 1.

    Their

    111:0'1',;:

    to 51"',0 t.h~ r,.tM:ranf; '.

    rheentry

    ofM.cD,c;nald-';f;!. jn

    these

    ;cotlntric$ has· been f:acili·tit~t:I

    b,

    th~

    1~8i!llt

    ::HD.&'apor~,

    ThrIl;:il:.!3:nd and

    ~ Iido:neda)

    the

    g:1\frteral

    treoo
    ~125

    is tQWP..rdiil
    f'acto~

    'th·.

    ;i,DCl'~asing

    ,poilu}

    w:-Hy '.of f.,h,e, IIqt! ick~lIli~a.l·'Ct;fri;Ccpt

    Tb.ie,

    !"

    .',

    i --

    ~!1''''~ t~.~er t'"

    .. ~.~ ~~i:1.':;'i'\";

    I:.h~.jJ..\\
    I

    l~~,~' I~~ ~fi,'~ 'r:~'-:;,,~~,.,;, v~~:

    i ti; fo'U nd

    ,
    'Oil

    it, 1 d ~• ev
    h.l. t/l.t:!

    vaT'lth.': !':

    po,~ l<J, £ ~~

    ~(;' ~i!i;';.; c.Z"

    i;w

    .t...i:Ht

    H,.;, '" ' .:

    Ho.te,l andHc!;; t4UJ r .".tnt. Tc~cal.r4

    It'!t:tH·O.~ A

    1:. ~ on'itl

    on 't.he top foodsilJ'v i ,-=~~. c. b.'. r,iI,t'd

    f"f"'!

    th~t

    M'cfJ-nllul0'!

    l'"iH!kpd :rluPI.het

    il1l :a/l?e~,.

    Tbi:f!

    elm

    bit

    84"Nl

    rI

    ~'..

    ~I

    (.

    = ... : ~

    i..~

    ,'I - .. '

    tiun

    umonfC \h'e rrnnchiJ5c·-huldQ'·i!~


    Ja,f',~~

    OJllli

    tJuJI"i.'fol'e
    ·1···:lr~l..,.,.

    WUf'>t

    be p:r('p~r'~d to
    OD~> IIf

    t:twuldeJ"

    d~J")f.litH

    .H!,d Iilrh

    DURn

    ...

    wn ~I ~8«n7rs· P'OGRA. ~
    L Il$ R ....;fr'(

    ,I'mntl.dy

    l~~

    .. .h'i"

    n'N:t't~~.,

    conscqlH~·nc.e6

    o.f

    Ul

    is

    b.lqc~

    tW(,+Il

    nH~

    d i.' pI

    <.l{~

    !~II't! !l.1_ 1)[

    l·Qc.d

    f~·l t tb.J C(wrpany I 6 i'~l~pHC .H' ·",b.'i(t

    , ~C:(Hl:~i, ~",R.

    ~'or eX8.!t'ti,te\ C ent. Hi 3.

    f'r~)~1 uutal;(~c
    C·(lbt:l).. ~.ica

    .t..,h~

    nf;.,ltet.l i.. (me ;

    ;':,:t.r.\·t.~r"'.r .i.rl,\'e.-!f;·l.i,K!~tfn1.!.:'7t

    ~~~ \r~~ ;·~:1~~~·aJ.jIi:1. ... :;o,h;:.·:t.


    •

    hee-.f

    ~;~ln"'c,~ ~l;:!-1d')(~!:l.Jl1.tP ,"

    h~lD.!.t~,.li'gt':r~;..

    t. ~::P~u.t;~{:"

    ';;

    lfl&ny
    • Ol

    loirl>,>,<

    rJII.n·cha.t;d. int~ t>ee.f' d i r-e c 1...1;,- f-r(Jlgl. th.~ (h,.~·Wlio\i..t

    a'~l. be.ef-~cli;agll".1

    p"an!..

    ,135 ..

    ·'

    Last ,.eart, the C.pany

    'tapped

    Tuh'.1i ..;_- vhich d:oes DOt lu~W"e fdnp;le a

    McDonald's outlet

    --- tc be i t~ potato auppH.er Cor- ,southea.st Mia

    -I

    't.be· e;;c(:lu;si Y;e use.'


    d,QC~

    of'

    th~

    re'Kt~~urnl1t.

    One"

    eRn

    tbftref'or",

    aAk w.t.l'!. if; 'g.Q-Od ~


    'Y;(;:I!:I'"

    t;bis

    ·teel~'Df;l"l~ty :!:ie,ni't t..b 0 'loogJ


    i

    (1)lu;lit.ry

    ~iH':,n th~ o;x:(;:,1t!8h'~

    t10,p'.;n·atio.n

    Now Lif(:lu LA' M 'CDOM .. Y


    I

    COl"

    tlle V lc'tna.ic-se

    J·c!.u.gee,6

    ,s~ti

    QDoI!-d i.n~lo~

    l~(I~g

    'bv d QUa t i' - ':Qg 01'

    b iii ..0111' bU ,r.ge nl '. 1.39 ' ;' .

    C'.

    FOi"leJ.go O'p'posi UO\J1

    .'

    I"

    '"~ lY"""t E'

    ;~"'~'"'" ,,,,,.~I' .,,,",/.,;,.,.,.."" ' "_""""=':~~, 'I,j "-,,p "","',ld, ' I ,~' ,<:oj'" "", ",

    ,II; ~,',e

    0'1' g~_:tti~ed by u n.i OUN

    ,
    1

    ttl, to',

    C~;.",. i:! r~:f h ru'j,


    i

    rU·~'nd IiHH;HInt;t>,~t

    "'.~

    O;!

    I:,!'

    i - l Hh,w •

    P.ge 61
    NO'I'F"s ..·'Fouru «r of !-tcDon&1d· l~ II .... L,.J I';r;~rChl}! n n i c6 ~ T~ l1't'!\., 1~ D.ec E'I[fber ltrn_.

    ~ I'

    t::y<~ ~,.il.g~1 ('tEl

    4:

    Uni t(;fd

    oS ta tOil; S ~~u,d t.i~1O. a110. Lx.cha.~'1·b~C o"t::·uji,¥1{}.". ( Year·_·i;net HUH)

    nCa.n H(;Don~ld! a (Ilah.t~d n ,." - (I

    ~...,.",~~=-o.

    H-('!$t~;1t;;..nt ~~llId~.'w.~'i.,[ i~" .-...-;;;r_


    ..................... _~ ..........

    4e.

    10

    Gl-~I'k ltine-lh',n, 'nS:'~Ghd(,jj_'"


    8 AtJg'Us·t 197 4; ~

    -~r li.a;[illAit'g'~:f'ol(."J .. ~ 7
    ·.si:i'_zJ.~~r'

    It

    ¥ l.~{€~g_!. \l'o~e'f-~

    t!McD-oMld't!;)

    ·~Il!!J~·~~:'i fo'rM'lchj".. :a!¢

    15 J UI~

    H.H38-~

    1"

    .1.' "1:

    t1..... l'. P-l'l~ . \f .•. . :dii',o.r-

    'I

    .~H.'~ ·l·.~!·~ .. _ ~ ","0

    15

    Ibid~

    16
    [7

    Ibid ..
    Ibid ..

    19

    Ibid. I bi~.,

    :au
    21

    Ibid. -_ .. )

    "''''''''t,'1''
    ~'fi~,,"~J!I!"'"

    '23
    2·1

    '1,:JlOuald'tti J,mi.;'zin,g
    : ,}O ,MIiY 198~~

    NUll'lbe,r'5~il

    San Fl'aftcisco C'll~~(lnide~

    n~lcD.I.)~,ld· 6~ Tht~ () ig;bu'l.l ,ho',J~:ipC' H~lpr:; BUsinest:< W(ie~" 1 ·~'i..YHWl to PI~~ i~2~

    1. t ud'y ;~ D:/"'nU.t",n~';

    "'''!-I Don&l ~! f!:; T~~ ~~ ;;.U~ 'fULl -, i r-il" :Su tr:t t.\ on • n ~~_t;~;t,~~\.tf"':l.nt. .. nc! c ~ '''''''''''''~-~~~-("'.~' I ~~~~_tU'f.~{H.\:~ ~ Y Q 1 ~ 'BH~, .N n. ~l ~ 1~~I~,!"O. ~·iJ~l. p_ ,>~

    .-~

    I ~teg COl'} II \.. rI"-en{:h !·"r: D~:i]1·}': f~I,'1~t r .th.n i'iltlr~-n:~/ "I.f; GQldt!.t.~ ihd 1 S b' f.""d: ..::()u :.;' 'U~~~ H Ii'~,~ brus>_.ry ~ It.:e2,. A~dH~IS.H

    .~ .,n

    Ibid~ 1tli d~

    ,----_
    Ibid .. Ibi:d. Ibid -....... ..

    '~:rnest Uohlcnd"l J,h,; It~d~!:!p !<klJ<.:II·,;dd· ,1'iBl~a, 30 D(.t. e F~b-C ~\171. ),,'

    f'

    l,U't.

    In

    ji"-T~~~lt~1I

    ~:Olt!

    YO~'~

    "'Md:Hi-RU

    Id«

    1:!It' nIt.. ~,(~.,,- !·'.'.ili.U: P

    to,'-,

    .;
    r .... ..;
    I

    ,July.

    10'n.
    ,"

    .,5

    Ibid ..

    NOTfS .. · Jon Sclul1i.er"


    OIU:~. Hwd~

    S ~IJt.~
    UMClh)lI;dd'i

    el'U~'7.5 ~

    is);

    I'Tho;)X":~fil, (h \~ ,I., Th~ Th~~.e .. rc:·bel'/ (i~· ;1' ~m ~vr~ I ~ foVS, ·A ~H!lg;azLll~ ~.'(}t' ::~)]~:rlJ:.;' ~Je.opl..t:.::.}:y~_~~!_.d- ~ i_':;.n

    a S.,ek~

    To 800Qt

    Di no$' 8rli.,.,S To Q'fr~~t


    With RWliQ;:r~o~e;;:'&tll 1.:977.

    5T:l

    T"lt~

    !s:) C(m;t~

    end CC*,pe:ti t;io'R,t tl ""aU street J,(JU~ll

    21, i"ebnl~,t'y

    1977 ~
    ChJ_~i$'-!..:~~

    49
    5Q

    .Louilile SWetH:lY', !IJltclhJoold's 'Bed Sd,ence )i Qni tor. 21F~bruo.r~' _;;.-....;....;~-+ ~ M.i.\r'(in
    ROQ'.s;man ,,' 'iI~icDQli.ul.(P
    ,"I'

    T_ilU~

    'Tri.~~
    .!-" ----.

    /I.
    --

    I,

    C:<i.U 1i{.l ~ 'l;;.;.mo<;J, ·'!.o~ ~

    ~.'!)r--B ),97'9~ _~' .

    :if:g.~.J;!!'J_~

    51

    Ib.id ..

    ,53

    uMt:O(lr~hVs 'lD Give .Awa.y M~~lipn ~cho(!lbf).oJ~Cotar8, 'I'illl.e:l'i' ,28 .Apf"il 1900.

    --~......

    IF

    '."i_~~ ~-or~
    '.'/~

    54

    !'MeDo,ndd·
    l:lu,sinoalil

    G: th'it Qrigi.nd Hedpe


    ·Week. <I May- 1981' ..

    Hel])$ 1 t~·Dljjfy Jv D('f"'~J ttJ:'_:

    ,<t~

    .56

    HMc;)o~ld!

    Outg Ptice
    197j3~

    Of:E~>:.~~llul"'get A ~ L.~~k!!ln ~

    .~;f1'>t

    l'1i).r~': Tb:~':_::'l

    2QA.~£,U5t

    51
    ,
    59

    .f'll.8 .

    .
    'I

    !'MWooo1 d·16 81 ell(.h" N(~W' p.r<Qd~c wi t.h Savvy'< Mercb,;un::U.~t .. g; tJ!il Busiil@-$o$ '" eck. 11 July 1.9'77., rbiG.!. • •"M'cDQnald~:ri )'1 ilkf!s 1~ JUEfOe: J. U68.
    !lSc;jtiooJCQ.uks

    6·0

    61
    62

    Fraoch ,i.sl ng iii :Gzl i.'i

    Up C (;>UriSf!,

    ]!1

    Mcr)(u;m:l~t

    .!'l: • "

    LOl!!,

    )1..i1i2:,~

    'rill:_:: ~

    ? Octobtfl" 198:l.

    66
    6,7

    KO.l'Uloth

    too

    Re.i,ch t iiMcDonalcP iii 'fa A.n.lele;!!! 1" 1111oJli.S AugtJ at


    ADlt,r 1 t BY?? ~
    Jlc[)o'[~;\·J (t' M,
    i!,

    liuUd !l4 ~UHQn 19aO~


    :S,IUI

    Cd.ynUJlc

    : :~~:,

    "l

    S,p.tlt

    Fr~

    rJ('

    !""CO Chr-nn~r: ~ ,~ •

    1 0 J U!'!.f!

    page 64,

    100T.S ..-

    69
    70

    Ibtd~
    Meg Cox" ·!A. !'~n:.>'flch ~-ry
    1) \'i

    WAll Street

    J OUl'nl\l

    iary:, .f."roUl Idd'l(} Fobrua rj' .1 '~Jd:J,.

    f"'u:rvO\>'fJ,

    ~~QI

    G·('"l,iiloe

    [I

    ,\

    n!"h~B

    1'1"

    73

    75
    76 lbid~,

    iii;l'.,

    ii

    II

    "

    79

    Ibid.

    81

    ",Mana:gement-oppci-r'tunit) ,
    "

    Cl'> tTl

    'WMh i.nstOD l~~~t t 1''( ,July lij77 ~

    82 B:3,

    Ch~

    Wbelto:fi,~ ·Ij_Bi:.cbel 'll- er lhU¥lb~r.gerorl)p':y T1;'


    ;~i' n .'.,r'<l.ht':-

    ,~~~

    ila!teV()i{:~f

    il;.t () Ch :t'(~:)ic.1Je

    A,l£_

    Hn

    84

    lbld~ ~

    .. ~

    - .. ,
    91 Q2

    ;.

    "'''1''

    ...

    _,
    Ibld~

    I!
    ,•• Ii •

    Clark ,Wh,_al,tonJ, ~aIliChC-l'Of' of: UB!l111urg+lrolti'g),"1 •. is j,uglJa't 1974.

    'V 111ilJi~' Voice.

    .'

    94

    .Lucinda .Fra-nk.s, .tMc[)ona.ld'~ &~].HlItsionvb,. N~ YQrk~ Tim.·es ~ 15 Febn.:uu~y 1975 ..

    Community

    '!:.ll)te.f'eBt.~1

    _iUlu Martin, nStorm Clouds MODi tor, 26 Sepi.eol·~l· 1974.


    l;UciDdaF:ra.nk.s,
    N@wYork

    OYer

    f1McD.oila.ld
    times.),

    1So ..

    15 ·.{o':ell.tuary

    E).'p.:l.U.$:j):fl ( 1~75.

    lf~~

    ~~nt

    ty Int~~·;-e"" t t

    fI

    100
    101

    1'b.~

    W.. .L1ppman1J usn ute- of the Burgel'IiI'~ W ttS.;h.i !!l0'nPost 11 oe tl}be.r 1002 ..

    flot' n~ Ju i, (.',y
    !~~ FiI , "

    ,II'

    h~r6

    of

    'Ii;QrIlU!!!

    W'all .S.tr~et

    Journal,

    i ~l Hambur ~e r H~J rt McVo,v.I.b:l·!B Busi . Hi N(I~6:lllb.erH)1S.

    100

    IICo.oMcDonaid·

    1 Februaq

    Ma-i ntain L,~.rni 1982, p,. 4~h

    D~$.

    Mome-Dt1,lm ':1
    I

    ~RestAu[''U1t BUt'l.Jina.6~

    ;'M ixed Vi

    ew&. Oil

    MC1?O'ilaJ. d .. t!

    N'ew Y o~

    'I' iQieIJ,

    24· DeceIQbel': .1919 .. Etmt

    ~:

    .DOD-initi·Cbn$e and. Uich(lrd K.rei~ant ··'M~Don~ I d! j'j 9u:r.g~m for EU:f'o'pean:Mat'k~t;!1 Adv:e~dHi t!i.tge~. 16 Sept..el!libe 198.2.. .
    l .'

    107 108 109 110 III 112 Ibid~

    Ibid.
    Robert H.• t'itt ''How Ao.."lys.tj,4 'J!l Dec·ember 1972.
    j

    View

    ttcDoMld'

    j;;

    iU

    New }'orl!. T1.IM'3t

    William Hootow ·'.Kx[.lorti~lll; !(t:v l(f'nC'6 Gutd!BP l·rch~~,;.fl Fr:-.lI.nci ftC!;) .bay Lu."'rt1i !In, 8 Oc ·tab.u· 197.6 ..

    Sin

    ].13

    ru.chard , ~
    Abro.d

    J.UR$:(H\w

    ~~·A Ll.S,~ I.w.... Ud.f:6· At ~.

    Lftltlli.t

    OU.tl

    - n~bur~er,1I

    Nc.Y~

    Ti.e •.; 9 Dec•• b.r

    pJ"("d'u~f 1974..

    U~

    Ibld.

    pag'C

    N01'ES~·~

    H.7

    tf!J.Ic'D.()"ll.td. B Expects 'Grd Xl '!'h:i~,d p e.ri od Net t.o f.x~I!~Q F' 1 ~'l!it.. d" Hal f! f:I W (;'\U ~ tr e''et J OUnUll. 3 S tl'P temlH~T .1 08:2.

    ,U

    ll~

    "J apnn.es:e

    l'\u"u FI"~' B:aW F i!\l-n, l"oU;lg~b.c

    ~n

    Loo .itl\~~~~8 .Tilllt}i1.~

    U ·Oct.o~cr l.fJ7Q.~
    119 J)avid U:oUtly ~ IInigg'U 1>1aku lh~'.Bl.t. 411 i~IQ. Tim~l\i~ 24 N.Q'V~Ii~b@~r: 197;8. Ibi·d .._
    1"0.1'

    IQtl J:n J.lipan.u

    V>e

    121
    1.22 f')tcDonatd i' ~ g~:ekG' ';fo and .cO:l1lip.etiU pn, II
    ,
    ;j3;QOBt

    l.i .flIt

    ,s tr:ee t

    I;iiul;ller

    S.aleB TQ D"Ur...f!: to P;l)r.gr. l -, CQ.(,;:t~) n .)uu t" ~Ji' ~ ~ I.B b~ t{l:b.~r ~9,7$ •
    Ho;~:',U;l,g ~ 'j V·IM.'. Lei f.:

    l~

    Ri,chard Bor;6U'k, Ill' ou D.es e-rv ~ A H-reM 'l'cd~y Ne'A1S S er'vl €(!o, 1915.

    stuU:le 4;;h-3,DCe, uj!'a&t~.f~ 0 Q~ 2f1. 1.2.6.


    DeDoip

    l)."ild~

    tJ.~S~.A·.w .,
    .r.!..:...t7..;'

    Ch;fise and l,:ich~ rd i(i:'e i~j,iU1 ,., ~~ld)fH·).o.l f·lt S Hr.. :ng;~r$ f"oIH' .~~tl1:rf.l iE'Uf'ope~p )I, ark.et. A(l:yQ,I"'t hd [1l'l:' ~gfit~5 ;'i(~f!tmb~~ 1982:...... .. .

    ,II'

    127

    ,.Julie:~oo.d.:!aan

    uS'a! es ByT'Qr:J "l(K}

    , 0'(1 tti>i(ic,

    ,..

    th.e 1.)... 8.

    RtlD:('.h l~.'§

    .~

    lUUion
    112S Rlcllard

    15J:uly 1ifhf;p
    Bor.suk

    u·Rest"Urants,oo

    ..'l~:--

    ImHttl·ti.~ID'l, Vol", Ifl~ No.. 2,' -

    ~ uYCl9 O"(lIol'er:ve,A

    N"~ S.rY·::i ~. 1975.. .. c 129 t~.BigpM8kku


    [lOEiS

    Br~ak Today
    Ja:p~llt~~

    1'h,,)ll,I$K(lHg

    ,u

    pi.ei

    !:tc

    ' For Yc,u In

    It All

    24 N(lv.,mb~r l.og7B.,

    1::n
    Sarry "Ne.... fI,
    .q

    II!

    ;!Ill

    t.

    I'll

    liS j'

    ngillpil'J" e:

    f'8-.tt

    t-Ji'o

    d ~ Try

    Vi

    s:

    I:n~¢Et:I: P~'"
    JfHlU.ll17

    (11'

    H~ybe , 13J

    Hig'

    Mac,tl'l

    'iI"3!,l

    St:t"tl(l't JQUrc.~J·t

    20

    lQ81 ..

    .136

    Nanna.

    MY~l'S~

    '·The

    Hambul"ge.'f"

    E'Qr'l!!'$tlJi B(!'c;ame NOl'th Me'rica·

    c..oDfl.~ctiotu How Central AJJu?!]·:i.ca';!;· ~ !Jambux'g·er,'t -AMBIO~ 19~U~,

    1.37

    Ibid.

    139

    Riche-I'd Bort'OUk, 'iyou n.eserve }. ;Br-~.ak1{'uiay H(H\gK()u,~~ ~t!

    r- ~-eifl

    .,~,~ ~~Qi_ce, = !:~75~,0'


    140
    !IRt-ds,

    ~M..r.-

    See a. Peril

    in tbe a~g; .K1c 'MJ~i 1'U

    Uer.o,ld~ 6 F~bnJ~lr}'Hi7e;.

    8..
    4~,

    Mc~X)NALU"~) l'iU,~,lP~'lM'. U~li'.l~:'l'H}~.'J -""""'"_._---- -'-- - -_. - ....... back'grOtUH} on ~~.("Donl11d'


    f;

    Gt:f1i("l'f>.·l ~ t'iJ.l:eof:

    t.he

    Fb;

    Lt,t.!'J .:, ~t = U~\: Th t 1 i i'ri n(~ ~I:"~t}·,.'/0. 1 h~r11{; Fr.?; ;.-,l'p<gl l' ndu.1I<.t~·Y' i

    I,

    This

    industry,

    whid.l intl'Qfh,H;,t,d
    .s 'ta t.C8" pro5rerel~

    ,<1.

    cOII\:p,t~'tely

    Ih:'w

    CC';>.I'WHIDll,ii{Hl
    t'

    l.il-"~''''~J;:'~· [or

    in t~ell nitcd ;8 -~8:umj:.~nt

    ~JeCtlu~~e

    o f th

    E'

    fl,C'ed or

    t.h.e

    1\rr:,erkCbil.l';' .. ifN. ~

    tb~t

    w<)uld.

    [>ltd

    t ttl ['"1 inCl'tHH'I-i nr;J y ~

    f'Mt-"pj)C~1d

    t·;"!!_~:,.

    need and c:,nno,Qt.

    bE;' th~ r.c lore

    "[1

    1 OJ!! f'l.;; bu~iiuef,.8 venWr'~~ l


    ;

    r.h~;" heJ: h.' 1.'

    t;~,1;

    on,lj:

    1~~~ ·~f the _potl\)n1.i.?l


    ,

    hhrnJAA'~:'g'otr

    ;t~;,..;-}..~'~

    b.u,il· be-e" t'iilPJ:n~'d~ Thi6

    v'i. !'~'<f i 1"'0 .-hun;o

    I,y l!i.~ Skill1,h I.<H.. n_tn~·, ec,~"pt",Y"<1rt·t

    IQc,lil

    ha.~'lburgorcll"')_in,
    ,

    \1ho !Jet{.~.~'

    i~· th~t

    thi;:-

    'iP'~'~~'1~

    'is fW'~ .. ··t '.:i(\:,},

    ""00 to P,o,

    1:111111011 ~ 4

    or tiH'l .fa:;t~:fooo. iru1u!p ~ry

    i n t.he
    ,(a. Hi_: .•.

    P"hfl i. ~ipit.ei;<;1 J,~f.~_'ci i C~! 1s- U~p. f


    I

    hinilt~~r-g,!~

    pot enti 3.1 'was M.r_ G,~or'r..el'~,

    p n~~ irT~lid,

    il.\,j.r~

    r~·f ~.'!~fD~~::':~'L.1.1d ~ t.J


    _~""_.~'M

    ~g":"::?"

    ~ ,I

    I,' f

    ~.="

    Al thoogh

    McDQ'rnd d'

    b "",h.,';: t.. ~

    the

    ,
    tj~~, ¢ciH~(mtn;,t~

    o..~ .,...:!;ith~

    ~:'lr'l)-

    ~'I

    Pnge 70

    'il'b~r.t'on 8 (:;'h 00, 1,of

    ~'i ~Ic'e ~~~.;ir: (>w.H;'l'·ce, ;Uni "",en" j. ty of .Pcn.rus.ylv;t.n~·r.. lUI . ,~>O:_

    ~j

    il;lo

    .~

    100.9,

    he s"e't-up

    Krie ti he J.,..{:l

    ~~j'

    I ne,
    - ..

    \otT.~ichig

    ;n.OW' regarded

    O~le

    cf

    th:e fo-p jewelry

    ahop'fiI in th.e eo.un1..ry~

    Ci. t.i zlem-l~t~ p FiIipin»

    .-

    12: GruzM~aE! St.


    ;"j llc.geli

    i li ,.a,D.~~f.!1.~ ;~~ak t , H€' t.!'f1· ]0] .~.;:'J. i·;_ f<, jH,

    .' Ya~ I~ !\uon~ Shirley ~~. Yap'

    ),'n i:p i n~~

    A. Bl~ncQ, :;;Ii~ ~u,[l. ..1lii.n.da.a,a(i V;e.l enzu-e\<l t' 0u },61.·C<1'ifi

    tion,

    while ~tr..

    .i{amun

    Qu,is\~rubit!~l'

    JJ'~ ;i_jj t·h!?

    offid.a.l CO~f,"H"'jn~ St~{S~1<q-:y~

    ~h-, --'_--.
    aret'i

    Nv.td-·

    .\1ll,O\il~,t 0':; l>:i{: ~ \ ~tI

    .'i t Q'C k

    !~.u ri b ed tlt.;(;
    ,

    Ge-orge T. Yang crts t i.n« .5. Y A Of. J CBiUi.8 Of:lor ,lO 'X1ii,1iI '~,ang YaXl @; 1 'ng K,u.ong
    i

    ~,ooo

    ~J

    (00 .,00

    H,40

    9,4 • IXJO .('0

    20 20

    2tO(Xl .. O O
    2,.C()() ..OO

    Shirley

    S. Ylilp

    20
    4- ~(1OO vv ...vvv ...

    2;~OOc..OO

    page '72

    Cd sti na s. Y (ling ,j<CSU6~ (),sotTh" Tan Y~p~ "'Yang' log "'Liong

    G ~orge T.. yang

    r'

    75 ~0\,H) .i»
    .,,::i. •

    :)OC'• 00
    S!)lJ .'0{'1

    shtrle:y-:S., Yap

    5Ot.;.o(l,~,l{}:J•

    oe
    v

    ~. 100,000.00
    '\IYIiVVVVVVV'!f\'\'

    i~ 100 t i'JOV ~OO lOO~OOO ..OO

    20,,000

    ld).a,t"'~'s,' ,~q.

    Pl()Q.OO

    fl8:l" \f,~\lu\l!'

    L_8~

    Auh$Cl':i. J) ti Q,r.. ~ecei v£lIJlo,~

    ... ']"00" ,'~~ ,_'.'_~:£/

    , .00

    Pit! d UpCl'ipi

    ta.l

    •••

    ·'rJ"t

    Il\,

    !II

    ",";1'''1

    '.

    It

    '!i ""~.

    B.

    [(eo1 ....t ·.i 0 l~hb i r .o f.' ~tc.!J~;·.~t.·'~ d' t

    "t:): 5 f i'" ~~·.dti ,,; ",-;~. f:11 i ~-, f, ..

    (ool.pa:ny

    The M«til: er

    Camp.ln,)' d~ 1.~ mli 006

    th(l' r,iUr~b~r.:f (J
    1

    f)U

    tie ~

    1;:(1

    b;f!op!!!fl.od

    (lju!'ned.

    l.i.Gt 18 JJ~'CciDbe.r 1981

    'U;Q

    hi

    'the 6? 5..1'(U'I, MCD'on{llfP s 0\1 U·t! t, i'l:l ·th~

    ...u... -; itS si. i;uated , 'ld


    c

    in

    tJl~

    big~,!.:'~t

    ~h'0p'pi, IDig .

    (,.en't.e.f' hl Qu e>!',9t'L C.i


    1Ii..l."'erOUM
    f·

    t;y~

    It

    w,a;,!!j

    ee.·tiil.&ted· tha,t .at lea&t


    a.ny .. (IDe' t:i'ia,C du r1 n~the

    hnlf

    a: mil.i.iun 'Veoph A th I r.d OU 1ct, t


    I·

    i"" this

    art'a at: U
    f;

    11' . (lay ~

    ",:j'\iI!

    (I

    !)fH'!ed in

    G;r~ifntd

    MCG:EOHGEI"OOD I ROO 51.~lU 1':S I 1;NC ~ $TA,'I1J,~ foNT. 0)' 1 NOO1l,f~~ ron I1JI~ YE.AP. ENDJf.P ~YECE::I'!!nw 31., ~ ~81

    ."

    , Rent.

    <-'

    Ii'

    s~lariu" SeW! c:ef

    wag~$
    fte '

    'are ''bo(!U&;~

    $60,7'56 1,94t054i

    ·ZS3,24E
    215~~..?~· 143.,3.12 113,298 OOt229

    Li..ght, 'i;lmWJ.'!ier ..td:'lert:i.sing lI,l1.d Pl"aaloU ...l];!S o

    JlQlal ty 'f.ransp·o.l"b.ti 011 ;and tra:vf";ll Op:et'aUngt5!Upp 1 i (lS !.R:plo~eeB t beneti U" ' ReIHI(:ra an.d lI'lai ateriapc ', e ~e,e't:i~ a:tvJ. a,ffi ce ~eXl:l~:m;!~oI?; ·MOf"tizatiQ,tl. or" p:r~Ql>(lNIi:ng; e'XJ)'~MC,~ t p rq:te8$ i on.~l· feelS ,g.,e'Curi ty serv.ic.~'l5. I Dall"il.IlCe R epr.:se~lfta ti ,1;111, -D.Dd· ,en ter.t,Q.:i:. Meni; , Poota..gcl, till fil:pho,. a.1")itl te I 'eg.f'mfI.
    'l'8XC;!!l!

    80t93:!S

    00.'$'085· '·1,4,,016 ~"9.~$06/


    ,2l1.
    I

    OCr'?

    16 ~{W)8

    f2r9S7 1(.,.411
    5.•644, 2~8,9'S '75:5

    "apdU()'~~e.E

    '

    Hi:.&ellah~Qu,g e nUXIME F1WM P.PERATIONS MEIER

    2Ot:°16

    ]~M
    Gaill. .0;0 :fof'~i<g.n' c;xc.han,g_fJ I-ntere~t ,fu,:1ml",ceUp.n~ou.~' lnc.:O«Ie.

    ':l,395
    11 •. J ~

    .'

    Mc.G1'XlPGE ~""GDUI~ntL'::~TUUll ..~ r~\C l"JOTE.S\ TO .F.n; ,',,"Iie] AL STATliJo'lW,:'fS


    i~ C<»1P,~Y l~~fXm.rm{~\'fWN

    The CO!ilP'~J\Y ~1~S .i~1cOt"f'Qr'~1 t~d on F'~lJ i'1,:u:n: Ii ~ l U}Y~!'~l- th!il it' p-t'"i.~ar;r pY l;p W:o C 00f ~a :ti~b.1 iE.Ji i ng. t !!I;3- ~ ntv,.i.!.~ing ~ ~·Xl~_r.J.t·~. >i.~~~(,l'~1U~ ~l.!i: ~~K J .•~~ fori t;ij c:wn accourrt Q;r :fo·l' th~ acc~ltnt.. a f oti.J..e.~' 1; n U: :i..~'7,~ u~-i led~·'" fhJ..(iI;bilJ.!
    reswn.r-ant,;::
    t

    ba-rs, Btl!! g~n.cnll

    fO(d;t

    lea ter i ng se:('"V·ic~!5:.


    I-~r.""j

    ',,-I.ii

    I nVJ!:ll,t,ori e'g l1r t'; l~te. 1 ,4;:d ~ 1.. u\U' 10·1;0: 0;,'];'" G:(~ (}t~.t P"i 4ei~n;dned 'by the' nl'.~L~iv, .fii:st.~.out N~~tJ~(~{ •

    ~Ji:,r:-H.'

    (.

    ~~ ,._,,: ~ '.'. ~~

    '!I!Ihi eh hav:~_b'ee r:\! en pi t ttl .h~ed sri';'

    .~xperll;;~.e.~' mc~.:u;r(Jd

    '1']'> 0 li to i

    th-u
    ~.I'Il ~~

    d';;-tuF·t.·

    Q fco'fl,~"'~

    ~·U 2,~~'~ OV eit8.

    'r-:,:,". i r.rp~t ";,, :t ~ ,""l. ,. , .n.·/·ft ~ye~"' p {:~'- od' 'i

    up '~O 19~~

    p.a.pcr
    Op·tlra't.i·~ .. 5U ppJ te~

    l.S·t, 14~
    7~ ~H57

    The COllipan,y ",.~ grul"lte:d' by McI}(;n~1:'Il Corpora tt~O'f :1 h~.L fj,.....!i' r'~, cl':<ii' U .5",,!i.. (orpp:ra. t;l.on i Ute lWp~cxClu~ lve l'j, ~lt" 1 i Ci(;:ftolilq_ <l.nd prj,vi. ~'eft· to, ~.Qng e t1;t e'r'8 ~ n'('iQ:p.t f1fidunt~t.hlt~tdH')Jl~d d ~':r~H,~ lnr·,.~htalj.:r~,'fl'~~ CQ:ns.t·.I'UC :t:'etj, t~t mutual Ly 1!:f;·r.~t'rI upon J Q(':~\t ~ ' .• H~hl U~.e· ~')~~J _)-~~.," , 1
    Th.e. 1ic.~rlt:'~
    lIign:'H?'meU

    i;l.y t.h e 'fech

    llo1ogy

    'trafHd'~~ t·

    t.,. (1 t-ed f'c:l)[\H~rj l);.~ J 0fk~, Llo{u"d_. Of! .~I J : b ~ ~'iBO.• o I


    j~

    ~r I~" r~nn~'Q""~;e':

    PAge 7'7 HcGLt>w:m !,'OU!I 1 MJ!J.<.,'·fr-i~S. b I;~ ''''"·!:A'I'fl~I'"·;NT .ov CIf_"J'-i(~E.~).1lI .r-:,tio.jAN(::lAL NX.;J:UON .F.'O:n 'r'la~ ~;E.AI( l!:..t\:m~lJ .lJl':Cf;~un:J{ :')1. ~ )_~JN,

    lllet inc {)(Ie Amorti zatioll' of pre.o,p~J·.i.tin~~ ¢):,f'~ nS~G~ iteDt no.t requ iring W(f"t.1~~.Il~ cap i twl

    ? 7.5.404

    ~~~!..;Ky? t

    J .D(: f'~!S e ' :1. n p;r e ope r a H JIg ,~~:x Re B J ,'~~~j


    I DCt'eafl~

    iiil

    ~iGl';'H!'

    lj

    Un,IJQI.U:,

    ~'qH:;~~ te;

    INC~E

    (DECREA.SE) iN COM1)ON}~r.;'f.S, OF WQH1UNG CAP1TAL

    - (~- l t 2$'1. 213J


    :-~~" 3:~;G

    In've,ntori ~.~ Due· from Q.ffi H

    70~~i :.. ~}-!1 '!I a tc-d

    c ompft t"\f
    :j

    ....,:.~: 11 :j'.,r<:J.:~.}~
    ~.~-"~., ..

    P l:ecpai d. ~xp.e ;fu:;eA

    '~I'-';'~~
    ,~~/-{-

    A(:coont-e-paya bl. e Accrued CXP!i.Nij';,(>~ Du.e to aff it i.1i. t,t!dc~~m pail Incoae tax p~ynble

    0""'.:. ~.~ 'j i ~Ii:l

    .~{: ~ t'~ ::)~- ~.

    'The ·the·

    aKreeifl,Orl1.

    jlil"Q

    C Qurptl:!.ny based

    on

    a e.er

    tb~, Qpe'f'atic_;,ns ·of ~ll

    t.d. n l~el'Ccnt,f~ge '0 r ~cnona~ d '.t~ r~f.d;,!mr,al"1ttii,.

    pl"(~~. i d P.'~;

    1"(11"

    .~

    H1Y}1 l L~!

    !j';l' 1""6

    f.~{', pt~:r',\t, te hy ~a 1i:'l,iS ~:n)m.

    5.

    .AGl~ENT

    WITH AN Al-'·FIU A1'J~


    a cl,)ntr"~,d:. lI.'i tJ ~:n ~\f\d; ~ t ~l Ie

    The Cl)mpfi;,ny bas :~mtcl"¢d into

    c~pany on De~ernbej" 1, 1 9f.!.\) , ~!'·{-ir~hJ t.he 1 ... UO!?I~ w::Ul df.~\'e.1ql t'C-B tautant prcrui ~es "!J i hlbh~ t'~):::: U1j(i~ as. 11}~~DQn~ll S J(e~~t,lJu (.'1 .~i~t" ROO lease thel!lt.c 'the COlllp"';·;'l), .l'he a:;reemt.:'n~ al&;:) p;-.-,vj,~l~~~ !.C~ ·such othe:~' i'Oel'Vlces. n:-5tne -rIU' ties F1H~)" tu·a~~, !OO 1y ~grit.~ Upt'u~ In C6[l6id e.r"fltion th eHi-C'f the CQmIH\ny (~ba 11pa)· thi lit COOI:IJ-f1 Ln tll~d i "~ion to 'me refl.t rd 8· due uoo- eI' t.h~· qy, le.OI;.$c,·an all'lot:lr.t~qua] t e it, c ed·wi n p~:r\?J:m,t~g.1?;·· 01" gr ~Ji s·~] ~.~ frOiU.the restauratlt op l.'T~tf:! by the C~pnfly ...
    I

    8,t.riUa'tOO

    ''!'hc

    with. HC».~;mh!d' g

    a,gl"ec:l1l1eu t i. ~ C·o- t e , ~i:. nUt; Hi. ~<h ttH~ 1 i C(,H:.l!.-;t: r;'I~)l''''~(·ill~'''j .. 1Cor-p~li"fl'tii.H1 n~. mel~f.·L(Jn('d An Nota 4~

    5(JS ~
    t.o5

    l'he da il y ~ tud,(~ of

    blW.S

    'Lur H-'O'll'I'

    .. s m

    ('~; ti;· :,tt,e~i l·d..'~ 1 Co',,'(' for

    ,ooo~andwichefl> ~12

    The

    'bill nS01ction

    count

    UHlt d.j1lY

    popu.la['re~PQflSt"

    to

    the Qpenin~ of Ute first

    t!ct'0113F'

    f,

    r,\t.(l~·C"',~,-

    i tl't;tIlked

    ClJiI;long the
    '1

    'lop '(Or'
    1,1

    1~OOC~ g"Qi;:".~~r~, Q:L~~


    u~

    7 .f)D3

    ~'H;~; (.I ~aI

    C't ~

    t rejS tau f'a.n.s

    '1:.41 e

    .1'

    14

    is.o

    i ndic ..Uon

    t.bat tb e Ifi 1i pi'no crowd bas gradu81.1y


    . I

    m'h;j.I';.t,d

    t.h..~

    tlHl

    roll owi ng tub!

    f:!

    U~iS

    }·.qtn v

    ,l \

    I-' r.i
    ~~f1 t

    C(~~ l.1: U 1J ~l:-,uJ f>l ~u~" ;Y7l1 of .\ X •

    Hambu I"g·eT (:hee,seburS,er 1/4 Ib .bruiibu~-ger

    O.~3
    O.,oi.~3

    :;,~·!)O

    G·,'ll:)

    l~09

    1/4 III eheel';ebu.:rgor aig r.hl:(:!


    r~il'et'··(HFi.sh

    1.2f, .1.002

    r.re

    ~2:~OO IJ.. 0 8
    l1,~2,:;;'

    12~75

    S!tlIall Frh,f:;
    ~1edium Frie~ La..rg,eF ri. e~ Apple l~i'e
    Su.nda..e

    0.;:)5

    0,.50

    5;1o~~;·
    ':..:r.

    o.gt~
    n~50

    oo

    Shake Softdl"iM.6 51118.1.1


    Medi ..ICi i '~E45 2,..'95

    La.rge'

    Milk. Co:tfee

    Q.• Z? ,'Q~~L6

    3.00

    CDllpa~

    ofticial:5

    cJ.a;.i1il ·tlu,t the :qu·nl~ t._VMcDolHdd· apple rie:s e tc, ~frl!rE:n;tiat~s


    McD.Qn~ldt 8 JiJ·O{~iJ:(,: f>old t..~. ar!il'

    fI

    pu t6 int.o it
    f"rOlll'th!\!' y

    i t~ b_but"-

    ge:rs. t'renoh fries,


    rest.li.1u'lIlnts. The

    c:tiuu'

    n.r~de!tn.(!tl

    U,::t! ,...:uy t~l~~1

    'pl'ice.s

    of the
    8~

    lI:eab
    Q

    1ii.1 11 b~ cO~Pr.'t1 Uw'e, !lIarK)n"..~

    opd ng i'M" - hi !1l, Ill"

    ~.

    VU

    1';1:11 Wld e

    ~l

    •• er··.·c i 'ng ifl

    'elr !-t 'h'

    .,

    15

    experts

    :rr.OilIlif CDontdd

    do\!'e1 op ed· 1~c tilfoQ-d

    gUppl_~£'TIS 'to sa tb:r;r

    c- oarpa.~

    - 1'1 Ileede..
    S'OSIIe ma.jor l-QCM

    $.upplier'J

    that

    wcr"'E' ;siY~n

    tf,;lchnolQ~ical kt:k'iW''':h~~

    b, McDoM-ld"~ ,are n~pu-bl:ic Fl~u.r M.U.l~

    , f,lJl' tbe

    ~c~·.f patti,e8, 'potato

    fat'-

    '. RFN ,..i1.dGol!j il'o'C'kl'l Itl'".flo locolly-o.ncd t;orpUf'llti,OJU"; ,U ~ I'Jt.oclth 0,1 rI~rIi b«l~ aU FiJiJ,ituJ.,t;. CO('/i...cola nott.UI1~ Co__:t~ ii joh ..:. \I~wU.llin (if a I Cle,.1 fl rt!!I ~ Surl ~ 1K'\nd Curporltt i ,(in t ,nwJ CoC'H-Colu 1' POI' tl'l f~ [-",h' ,- ~l ..
    7~
    to, J(~
    'f'qUl ly 0·..... ; r""<~'I II rf''''(lJ'!'C ,t 1" ;
    ~j

    1;".

    'I'his

    t~cbll-(tlogy

    aiD\6

    ;'0

    ~o:.r\'e

    fQodl;;litJd'n

    n ilIinut.e a.ftu-

    thconle¥'
    C~!IIPU

    ii'f tel'

    - U3: p.1acod,.

    Alt.bQugj~ tlu~ e'lu i:pmclit t~ Ia.bf'i ell ted I or:ally ;t)~e

    ·the

    :.4iD

    il)ooCDarge ,of handling, ag,ell.ey

    tlH~' MCDona~d' ,8

    Ju:(::~t,thh~

    b;the

    f! ['t;It ..

    tim,e hie

    .has b1iien iuvolved

    in such :$.11 Co'Jrrtens5ve ~ .

    .ari.eti.n,g'aet.i\lHy

    pi nell .. t. hM t. onc,@<a
    ,M,

    ,ill

    on th. to ch, eck. up an, th,e coru;:,epw ali u U


    I

    ,11 11M"ell

    the' i:mplemen,tat:i,:on O.! 1Qc1rneting fit:Nltegiea~

    ~"'he C(ll'l!ll,l:l1 ~J~CI lB,Y>S

    IIcnta'ti,,,e

    "ad to uunlea;rll'l

    SMC advorti~illg

    con.iQ.ept.~to .f\CcOllliao-ilIH e the'

    taught

    in

    the

    lJuaburger ,tJoivef'sity

    in Illinois

    ~t,.re

    , tbttl ':l8":enc;:f'I ... l'ep~T'9-

    .aenta·tiy, • .& und,erwe'nt '" 'two-we.ekr-:;e1'Q.i oar _


    a b!Ullb~rg.r
    t"'8.iRi~

    IJeig!f'e

    thi _. Y al d,.,~ .o1);Lt.ndftd


    C.OUf'fh'

    c OU.f'!!&~ i n !~ ngftfJQre~ ~

    S btl' per-cant o.f. th.

    8,.

    tmpl

    ......

    emeota t:f"~.:n -Q~fM cn:(i,ial t1~ na 'f."'oI: a:U


    EO -

    ~~~

    ~.~ S c.he.!..'lC'

    ma.r.k.e-t be.catu!!ie i ts .·t~i-H:~p.l o O.(;1:!f~Umel!'!3R\lC .all'"-28;.J.y ~£hd_.~"\'·ecta n h


    "

    ";:';.~~.H·1' ~.:

    of· aopilist..ic •.tiQ:nu' which

    ,.

    will.

    epatde

    it to l~G"eO~llize.a.t9. ~~U .(!,Ioi.a;?pl"eci!l.t~

    !.

    The general.
    vi c:~ t

    ,aprro-f,!;c~~Q.tr,:~d

    by McDo!ml

    dh;;:

    i~

    't,b):'"(mgt.

    it") Q.uo\!} n,j" ~ S4!r-~


    1.5 o~':Ie J.fa'y

    cr eaDli DeSJJ

    and Vahl:e' ( orQ .• C~,& v.J .f:f~

    l)h 11o!SQ~y.

    Til ~6

    Page 84

    f:rench

    Crt es and

    !Ill]

    k(l;h a1:tes e:x. il'n~f ve.i y ~ t

    us 'th e<. f·h 1 1!PPI

    .,.

    Jlie& .. !1

    _20

    ,
    I

    t06"t4iH'ij,'Qt..

    This. iB

    done

    UU·Q~~I.h'[.he i.Mtnlhd. ~u.n of

    j1)\'~~i.U C

    Ht:C~~:"tWra!6

    wO.l eat,.

    The- LoeaI ageocy

    be ieVf:R

    't.OQ that,
    • •

    once the' :you,nge,r- genec~1.i


    I -

    lHi

    like

    c!uu'U,y d.rlv(!l!\.

    U...

    u;; ~l,~

    r,eferret1

    to

    ~8

    mngicaJ

    (:low.n

    whofil~r ...

    FII:ge 8f5

    h~b'utg;e.t· @ai~

    through

    !be

    q~l:':l.1~ tyo!

    i:t;IN: S;~)<y i C e ~

    S€'~":/'k

    'f1 'f- ~~<".'~

    "

    CD\Ulhr.u wbichle;

    Tb.~ ul U~,a,t/e~QAl
    til ~ lote.rll~ab Qmtl

    is

    t9 ha,ve

    III

    '!I:~it. lOi

    t,lme Qf 30

    o!;H~C~J"nd:s,;

    f,ltfl,n~:ilrd., ~.

    ~l

    Tel!!tau,rab't, tbclrorderi!'!

    wi 11 g:i ',e added

    cOJlve.ni tme€'

    to

    eu.p,;1QIIII'e1"B. bec.a!.u~:e th.'olIiy 'CM g:lYIf) .. .th

    v la, the dr i y.C'-tJn-o;",d.

    n(..o\oo l\1i:tUl!ted

    . .rrcnt

    01 th.1il'

    :C:~B ~

    n:,r~~. ,

    .22

    pate B6

    Looking: at

    thEI

    MuilonaJd'ti

    ada cUfl"enU;1 ,

    tiUo"O

    oDe not;"e~ Uta t ,tw(i

    Anotber

    .rocu6e~·

    on 't-~H~RorY:t1d "lcDonald

    clQM11 leB,,!ji nV; ~,i 1 rireD

    '

    14dJonald'

    hBiH

    aloo utiliz.oo

    the.

    pr· int

    .:neai_

    flj·., i~

    ~"~f.,,'r..'k'·'~ • t'n,..,'!!,

    youtb ..
    Cl~~.5 it$ t'COMmlUl.ity
    1 _.. ~.

    Coir:!ng"

    Ett.t.i""i\tie~.

    Some

    (lr~1.1(!M!

    local

    "M:~i·J~U.~,~1'i.

    aiDimd

    Altbo"\g.h

    ttClJQD,(Ij

    Id

    18

    b38

    RQBeb Agency to ~,e-:r·vi C4',l , to c-xten.tdYdy

    j~

    ue't\'l;bJ,

    t.II.~

    Co..pany tbi,nkEi it would. not be proJ'i table it onl..,. hat; lhr-ee 'OI:,i;Utu e
    At

    advVftJ.n('

    ....nell
    n,lJ1C 1~~ t

    'the .·_eot

    ~23

    A·~ mcnU.ouecl !<=(u'"l i ""r f j

    b.u
    Inc.

    ar(IiU nd

    tOil

    J,lcIU)Nill d [I' '"

    un i t8
    ,
    6lJ

    .,

    A,ec on:!.i A~ t1) tl. ,e· 1 ~Cll

    10'1 eG:.·Ol"

    p' f',olld .J fI(I ~.


    [I ,

    t'1,natu:~iftl S tel. t.ement

    h.Ut(!d

    'to.

    tJUi:

    Se,ciI

    rH,;: ~'"

    ,PWJ

    ]?)!\:luu'I,!e COiIIIIi'IJ l.r, ",j"

    11..

    Genet-al, I'm·ce:ptlon.. ..
    Ope.1'1l ti ODS

    ("j'

    th~~ E<;·QnQnd

    <: HUp.H: 1. (~I' ."lCl){}II;d .j' r«

    Loud

    cant c;'Dntribu·tioiil to the

    exchange

    eUni ng

    prOlJloti.on p.ro·gl'az (>r!~).i"'ei$,t) ~ pote,ntifl.·l aDd employment I .g.e~)(~r.a t.i.oq."1

    rlat..ional

    export,

    , l·t wQuld be ,a,ble 'to contributett>

    tbe c:OUiDtry-ll! e·coD;O!lliC devehpille"ll.i,

    "

    BeC,lIIU&e of

    the .i nsili, ti!! Pc. 01' tbo,

    ,t<ul.:rd

    ,or

    1,1\'W' tII.ut. ••

    that
    I

    frt..cG.e,or:g., f'o()dIDduatdilH

    Co ~

    'II

    the 1 bCid. trunch hn'l-bo'l d.r' of: Nd::Iupal:~:JI.,

    c~~udaig

    p,l ant

    i.n ih E!'

    CQU nt:ry

    A.. f't.e:r.'

    M~;~:J,;J!!D.Mn,a..n!l v ¢!~g1,f! t.olu"ed 1{,':''H '.a


    "

    the. forad ,cOIllFfi.ny .,.rould be alll

    Ii)

    t,o proUu.C~ tb.!!l quoU t;y lJeeif

    :p~t U~~~4'¢ ...

    '. 2:5 to th e plAl;l. 't-.. -,

    the

    .$~allJ

    J.tIiliUli~n l

    , 01 Li ukl,1.g~~ IJCt,¥~eu ~'d.l(Huil.l· a a.nd bloj.iI ta Cy~.

    expert

    ..

    with Swifts

    ot th'c Unit~·d States,

    whi'Pi mtlk:0$1.,;~,illthe.ret"ort! very

    lized

    to. :produce bigh y lei ding po t.a to fioeed".


    l,uU!d by MCD~JW.ld"6· but

    I:ni Hally
    thl"

    thiJii w:i 11 be,

    exe tu&hel,y.
    lo.~al

    in the IQng~I'Un,

    'Will bet'i'oold

    to

    ficrtato grQWer6 ~

    28

    th~ uni ted prot'luc'v

    States.

    ha.8

    also

    'been

    C{lutf'.PlC:~'f!:d L by

    'HcGcorge .)"'000 I n!C 1 fie: -. ".


    lJ,e-cal:lse.hese t

    If
    pro-'

    th';

    I"estaurant'lil

    hai.bul"',ger buna 'and :a,pple ,pie&.. ,th'e i H'tel,·oa,t.iono!'l

    do,cis '~ve
    ca.pauy

    to k:eep

    W,i

    tn,

    atanoiard

    (I

    I' Jolic[)onald' 6"

    thft .olli'l!r
    B

    l!Ient i tB e~~r'ts

    to teach Y,old~lo'ek.~ the 'B~c,"'e"t- f ~k'.Don*ldl o

    &pploe

    ed

    for'

    ~lc;.D'Qna.ld~ s r«il~t.O!.ur.Q.ut.a~IJ,,!3\,e ~d, C3nn'Q~ th~hi'f.or!!i- be, ut11iz.,e-d a c'OIIlD)cJ'ci·B, pUf'pof.ie~.. 1

    ~}y ~,~

    On.ki.''',hQP [or

    U~ t. t.h., .la:t,.t,nf'

    CO."

    il'll'p.rovu,

    ,on th i fli W!W'

    page 91

    tion11

    th.at b,aM been in t.rodltced

    by il-ic.Donal d t
    \oj

    tot;be iiod

    loca,l

    ·eOJ~,'[oluwef'~.

    Ac'cording beca:~se

    i9 a NC,DQrJalo' '" ~anage1" ~ one, Hi


    r.tiQ' !lxI,th@ r;ycu:p c(),nc·,en,tratet.o

    Ii. R-WjI!',¢=):tie:r tM(t,i

    OJ';

    ;_ok(i;!
    'C0'Ill-

    the

    thfj) wate.S'

    iii' bigW.1;'" ltJJ

    cD iii .aller

    ~e:.lei~luded

    Kf""fts- Fo(ld 1 nd. Phil.,

    an .l.uf;tJ",aliau wb-

    ,,'

    broker gJ;"-- otherwia@" aII'd :to q.e:v~l:,op-the 6---;WI~f~r U_;6,~ M<ilonald'~ ~ Hes(:a:uI'aDt&, u:f;u.i,.g-.en~rall.Y. tq tI(l -~thinr:;
    -~· 8veI:',.-thi .. M ngr,le:c_e~1;;~rya'fi.d. ,pl'!;op-er
    t

    le;jl.f.:Ic 0:(' o"ti1,erKl !~e1" ,!U,,_C: t.o ~ OWn, hold" sell, con"o!'-?Y ~ cx<c'!~..u!g,e'f ll';u:;e ~ fr~mcL i..hE!~ tic eOO',e l work. i.~ptQI!f:e ~ doVe! {l1;;-. d:i v;W_~_~ -£!,.oo. Qtll~~i s~ handl e t, d€ral .i n~ 2.no (Ht$p'Q\lo.~ 0.1" r'~."l ~'Jld pc.r~" !i:,~\ Z-;~"O~ p~_I· U -e6 ~ 'lith e t,h el" co f' F<.Ir--cinJ .or- i. .1ii;-OfP j::t>,:,-~..iJ., e f' ~1 ~n'y ' i ~l't·e-rest ot .rij.tbt tb~-'Nin'lw.l:feiho:.r.Hi.:. pT-~nc_i p;!lilt :n-g_cnt.

    To acqu:Lt·c by

    ])u cch,iI~et

    --~~

    1:.0 th-€' - ,ex:t-e'f.lt

    per!!idtte<i by laW-i in corlTlect!i.Qllj h'i tltt.he w(ling" .,!'ul.lligi.ng:~ le~,6i n.g. a;oo Q_pera H O!J, (l.f :r-ed ilndpersonal property oC' ,ony and -all, kinds iIi\;_i th Gu>;errg"g:in.q;i~'n th.e .ri MIi'C:i,t1\5" bu~iru;_·Sj>6'.-2_9 -,' .
    f

    lIt,li:t"ct-iflnt

    'loll

    l th IlnA

    f r i l.i ate

    'Ih II! Comp" r.:y le-ot i;_>'l' '~d :ir~'to a ,Cgn trae t w-J:th an ~ £1.' i H.8: toed co:!!!p$lY oWl Dec-E][ijber I 't ~ geO for the' ,dC'\I""(}lo1~~en tof tl'w f·.~."'~ tMJf'ant 'rr·em~ t.le-~~,v i t~tb.i e 1'9 r U~irt;' JJ;k~~cUonljl d' f~rc.t_~ t-nU1."."Ht 1,.

    and l~a.F;~ tJH~ tl-;~JlIIe 'tQHH'c v]; dCf:! for t>~ t;)lU 'the-'f' .... erv

    l~~t tll:'r'&
    1Ct~1'l UK

    Th~ "\~~l,.t/'ef~.~:'~\ tlh,,;~: :"'.~t th~ '_"L ~ ~ 3 l' f'. mr.:: ~:"t t.U14! 1 j!

    agr'ee

    UpOD.

    In pn~j -d(l .• Dtiun'ther.9f " j th~ ComJl.im:y fl..hJ\~] b~ ~flti th·d i D _dd it. I (I nil'), Un, mIH,;'t; r i to"" -,reu t 1'1 i h, ~ue um.h r U:~ t «.At< 68. c an &1IlOO fit equ i'l,1 t Q " ~: e'f' 'tn t n fie rC efl ~n,r,: o·.f .Il:U}u" ~"l e~jI!,t _f"O!I!!I' (:' tPttlT-" U r'em,f't'!( opcrirt i «n Qf lh e ".r f'i ~lit 1 Hl <.: ~~il.u n10

    ,e

    page

    93

    'fhe COD1P;'!llS U:P{!!:s.:t~,.", ~.1 or l t,:;- !l·~.O~· L'-! '.:, ',"; L'Jr' ,~von'"~:;iif~.~ ~1, ~ all 1 e 1~l',iHe~ \O!'!1i~;J M',<;,' 1'''.11"' i u:i q ~ pe r i: (~~.t u r 1(. yt:. !'·,,'. ;crr-'~ 1 co.n t.lli n IH'QV I R i ons t: l' cnew'f_11 !?}) ~.i0 w;; (t'o r- up t'o. Ol.U <.l.. ~ J t • ; on8.-, p.e[';io.d. of l{l ye,ius) anJ .fi;ilJ" 8.(,1ditJ oo.:u.l r,e,nt.as 1 Lws.t, 'i (i~~ a pe r-cen tage of bat e~.
    {!J I,

    ·ro

    irt

    Mini
    te-I'1!i.

    MUll

    re

    0 t a}

    c·~}~ru.ldtau'tel a t ,Ih~ n c.emb,~u· :51. 19S1'


    1ctiE:l:;,_~j;':; (for
    f0~' H~.

    IU

    ~,..c1;.' t: 1. ollg

    no.~~eaf'\c~l !a'bl-e

    t;h.·e exis·tfiDg

    '1:'''''',0 r.t'!~t.;~u 1:";X~~.t,~)

    ~:hicb a.r·e accounted

    opcrtLli.uf~ Jeaf>e~,
    •

    «lre &sfo-L"'O"Il>~

    19,f~2 ,19:~~)

    j=liolili!l

    .,,,;.!!!,

    ...

    ,...

    ,ii

    l"

    c.;-:, 2.•{){..\(J

    C'')3 ..... ';",.

    j9tH
    t·~.H~·':;
    o .... !iii iI iii .. II ~ iii 'I! '" .. 'I!I

    ,...... ,~~,i"""

    tp5~OU)
    I

    19HG

    6SW,\)vO i!.25~O(~')

    Nlnoll ~-c:r

    J'oI'lI,6.u nl oC

    c1as~ Ql
    .'.,~~.i}Te#: h

    of ~harc~· 125

    C&~,i.tal ,st-ocif. "~,u:,;~,:~·i,~}ed 125'1000


    5.0<)f}'

    Geol'ge T .. ,Yang Ctisti:nn S~ Yang Yang I tlgli!long J' f!BU'Sa. Oso:r' t 00 Tan

    Fi.1.ipi no F'Hi~1ino
    t1

    A. 1'1. 'B U B TOTAL

    Yallg
    'I!

    polo b. PaDtaleon

    ·5 .5
    l.

    ~"'OOO
    5,OOi.:l
    :. .,. Q(i(;. .

    EilUanu el. C~ pa,raE! McDonald's Corp.

    "

    u.s ,

    1 .58

    1.000
    !S8~OOO

    ·'

    ·,eqyfit,y

    'from 3~

    'to 4·0,\i~:)0

    c'~r"y

    bags ~

    P >!ip·ercoll t[lke~ ca

    if' Ii:'

    ucf the

    pl'i nit-log

    >0 f

    ,
    'M.&J·Qro.il1d.t
    ~

    """rapf,.

    N'~

    Corp,",

    JI:r:ovide~

    ,:M·cDU:1Rli I td

    ei:1ipl0Y'e~cf.;;

    "".j

    t.bt~shi
    ,

    rLs

    andtw:orth

    ern

    096: Co~'o

    put(i.ri;~ed

    IU'!ch:iD~fl ror

    c.00kin[l; the

    b~burger6 , .

    :f:rti!ncb frl

    fl1>~,

    a.pp'-. pi ~ti e

    3.000 11"Uipi_nos •. l

    tB

    'i981tinaflc:i~1

    atai,ewer~t ,,1.1;1.c.:.h it aub;.u,ltt~.

    t~

    t".\~

    :youth,,· who cOI~bine both

    th"ci:r

    work and

    'th~i

    I"fO-tud i 0,9•

    it

    \(.;I~,

    ..

    !~~~ ·N!t·~D:~~ J'·i

    1 dill eiJ,"'i 00 'l."clnti,img:

    of-,iJctU)Ql

    Y<MiI'tb.

    Aeeardi

    tlf~ W,

    n NcDoou Tcl"r,;;;

    ,c'Il;J'I1u~; iC'~
    ,,'

    10 "the

    (}f'C(!)nh

    ~ I.!!1'i

    Vous aimerez peut-être aussi