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  • Jeopardy Game 2008

    Transféré par

    Heidi
    708 vues33 pages
    Jeopardy! is a game developed by the Wyoming Women's Business Center. The goal of the game is to test your knowledge of business in Wyoming.

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    Copyright

    © Attribution Non-Commercial (BY-NC)

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    Jeopardy! is a game developed by the Wyoming Women's Business Center. The goal of the game is to test your knowledge of business in Wyoming.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    708 vues33 pages

    Jeopardy Game 2008

    Transféré par

    Heidi
    Jeopardy! is a game developed by the Wyoming Women's Business Center. The goal of the game is to test your knowledge of business in Wyoming.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 33

    Thi s

    is
    Wy En.Biz Jeopardy !
    Mar keti ng Jeopardy!
    Consumers Global Organizations Financials Market Wild Card
    segments

    $200 $200 $200 $200 $200 $200

    $300 $300 $300 $300 $300 $300

    $400 $400 $400 $400 $400 $400

    $500 $500 $500 $500 $500 $500


    Need recognition

    First step in
    the
    consumer-
    decision
    making
    process
    Cognitive dissonance
    What is an
    inconsistenc
    y between
    value and
    consumer
    opinion
    called?
    Culture

    What is the
    set of values,
    norms, or
    attitudes that
    shape
    behavior?
    Self Actualization

    What is the
    highest need in
    Maslowe’s
    Hierarchy of
    Needs?
    Global Marketing

    What is
    targeting
    markets
    throughout
    the world?
    Multinational Corporation
    What is a
    business
    that
    operates
    between
    national
    boundaries
    ?
    Industrializing Society

    What is the
    4th phase of
    economic
    developmen
    t?
    WTO

    What is a
    organization
    formed to
    assist with
    global
    transactions?
    Offers funding up to $10,000

    What is the
    Wyoming
    Women’s
    Business
    Center ?
    Intangibility
    What is
    the
    difference
    between a
    product
    and
    service?
    DAILYDOUBLE
    Introductory, Growth, Maturity,
    Decline

    What are
    the four
    stages of a
    product life
    cycle?
    Idea Generation

    What is the
    first step in
    new
    product
    strategy?
    Assets = Liabilities + Owner
    Equity

    What is the
    balance
    sheet
    equation?
    Mark-Up

    What is
    adding a
    percentage
    to base
    price?
    Penetration Pricing

    What is
    charging a
    low price
    to reach
    mass
    market?
    DAILYDOUBLE
    Predatory Pricing
    What is
    charging a
    low price
    to drive
    competito
    rs out of
    business?
    Market Segment

    What is a
    subgroup of
    people?
    Geographic segmentation

    What is
    segmentin
    g by
    location?
    Psychographic Segmentation

    What is
    segmenting
    by
    psychological
    characteristi
    cs?
    Secondary data

    What is
    data that
    is already
    available
    ?
    Sample

    What is a
    subset of a
    larger
    group for
    survey
    purposes?
    Commercialization

    What is the
    final step in
    new
    product
    developme
    nt?
    Marketing Channel
    What is a
    business
    structure
    through
    which
    products
    flow?
    Marketing Plan

    What is the
    best way to
    project
    marketing
    needs?
    Final Jeopardy
    Self-Actualization
    Self-Esteem
    Social
    Safety
    Physiological
    Final Jeopardy
    Response
    What is Maslowe’s Hierarchy of
    Needs?
    Thank you for
    playing...
    Jeopardy!

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