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DEFINITION: ´ That business activity which is
concerned with the acquisition and conservation of
capital funds in meeting the financial needs and overall
objectives of business enterprise.µ (Wheeler)
Important aspects-
a) Evaluation of prospective profitability and
b) Measurement of cut-off rate or required rate of
return
2 basic ingredients-
a) overview of working capital management as a whole
b) Efficient management of individual current assets
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· External Factors:
a) State of economy
b) Structure of capital & money markets
c) Requirements of investors
d) Government policy
e) Taxation policy
f) mending policy of financial institutions
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