Institute of Business and Information Technology

University of the Punjab

SURVEY QUESTIONNAIRE

The purpose of this questionnaire is to gather data for Consumer Behavior project. It is
assured that your given information will be kept confidential and will only be used for
academic purpose. Your cooperation will be appreciated.

Gender : ◘ Male ◘ Female

Age : ◘ 18 - 20 ◘ 21 - 23 ◘ 24 – 26

Monthly Income: ◘ < 50,000 ◘ 50,000 – 100,000 ◘ > 100,000

1. Which brand comes to your mind when you hear the word laptop?
________________________________________________________________________

2. Rank the following attributes from 1-6 you look for while purchasing a
laptop? (1 being most important)
◘ ____ Price
◘ ____ Availability
◘ ____ Durable
◘ ____ Design
◘ ____ Graphics
◘ ____ ____________ other (if any)

3. How occasionally you purchase/change your laptop?

◘ Every year
◘ After two years
◘ After five years

4. You would buy a laptop when you..

◘ have excessive money
◘ need to travel
◘ want convenience
◘ other ________________________________ (specify)

5. From where do you usually buy a laptop?

◘ Company’s distributor
◘ Online
◘ Shopping centers
◘ Any shop
◘ Other ___________ (specify)
6. From where do you search information before buying a laptop?
◘ Friends
◘ Family
◘ Advertisements
◘ Internet

7. What is your normal budget range?

◘ 50,000 – 70,000
◘ 70.000 – 90,000
◘ More than 90,000

8. Which brand of laptop do you prefer and why?

________________________________________________________________________
________________________________________________________________________

9. Kindly rate the following brands on the given attributes according to the given
scale:

Strongly Disagree Strongly Agree

|---------|---------|---------|---------|---------|---------|
-3 -2 -1 0 1 2 3

Apple Dell Sony

Affordable
Easily Available
Durable
Good Design
High Graphics

10. Apple has established a unique reputation in the consumer electronics

industry because of its aesthetic design and innovation. Apple is launching a
new laptop that completely suits the needs of students. What will be your
response?
◘ will surely try
◘ will try if friends recommend
◘ will try if it gets acceptance
◘ will try if it’s affordable
◘ will not try at all

Thank You!