Marketing Research

Marketing Research is the

systematic design, collection,
analysis and reporting of data
and findings relevant to a
specific marketing situation
facing the company.

Systematic gathering, recording

and analysis of data relating to
marketing of goods and services.
 1. Marketing research is used to
find out the best possible
Characteristics solution for a marketing
problem.
2. Used to eliminate possible risk
of a specific problem.
3. Based on data, facts and
information.
4. Specific procedure is followed
to conduct marketing research
5. Managerial purpose.
6. Solution oriented.
 Importance
1.Consumer oriented marketing
2.Reduces risk
3.Effective managerial decisions
4.Identification of opportunities
5.Stimulates sales
6.Assessment of real image of the
company
7.Reduction of marketing cost
8.More profitability
Applications

Product research
Advertising research
Distribution
research
Pricing research
Consumer research
Sales research
Marketing
environment research