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r L OGRAPHY 85
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The difference between the secondary Dutch
word and that of the Latin origin is that, whereas the
koekje as a cake rose during baking, the biscuit, which
had no rising agent, in general did not (see gingerbread /
ginger biscuit), except for the expansion of heated air
during the baking process.
When peoples from Europe began to emigrate to
the United States, the two words and their "same but
different" meanings began to clash. After the American
War of Independence against the British, the word cookie
became the word of choice to mean a hard, twice-baked
product. Further confusion has been added by the
adoption of the word biscuit for a small leaven bread
popular in Southern American cooking.
According to Culinary Historians , The first
historic record of biscuits was the one in which a small
part of the cake dough was bake to check the
temperature of the oven . The oldest cookie recipes are
thought to date back to the 7th century Persia ( now Iran )
, one of the first countries to cultivate sugar .
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managed through a series of Guilds or Professional
Associations . As technology improved during the
industrial revolution in the 19th century , so did the ability
of bakers to make a wide range of sweets and tasty
biscuits for commercial consumption.
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º India Biscuits Industry is the largest among all the
food industries and has a turnover of around Rs.3000
crores. India is known to be the second largest
manufacturer of biscuits, the first being USA.
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Year Production
1993 1,67,750
1994 1,80,526
1995 2,02,567
1996 2,22,371
1997 3,62,000
1998 4,00,000
1999 4,25,000
2000 4,50,000
2001 4,65,000
2002 4,75,000
2003 6,25,000
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º In recognition of industry's obligations towards the
community, being a part of it, biscuit manufacturers
supply biscuits to the social welfare agencies in all
States for the benefit of school children, senior
citizens and other needy sections of the society.
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º îhe ajor rands o biscui s are- Britannia, Parle
Bakeman, Priya Gold, Elite, Cremica, Dukes, Anupam
and Horlicks.
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Nae o he coan Parle Products Pvt. Ltd.
s ablished in he ear 1929
Founder o he coan Narottamdas Chauhan
Chairan Sharad Chauhan
Direc ors 1) ANUP Chauhan
2) Amol Chauhan
1s rands Parle Glucose & Parle Monaco.
Multimillion À $ company.
Market leader in many products.
Won acclaim at the Monde selaction since 1970.
40% share of the total biscuit market.
15% share of the total confectionery market.
14 manufacturing units for biscuits and 5
manufacturing units for the confectioneries and more
than 50 CMÀs ( Contarct Manufacturing Units )
which are in,
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Delhi 5
Uttar Pradesh 8
Rajasthan 2
Madhya Prades 4
Bihar 4
Andhra Pradesh 9
Maharastra 5
Gujarat 6
Karnataka 4
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Parle has largest manufacturing units in India , for
almost 80 ears .
Total turnover is 2000 crores .
It has provided its products to the mass witrh the
affordable range .
Parle is the company in world which runs on its own
capital.
All production is done in their own plants.
They have their own machines for manufacturinf of
packaging and printing material.
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r Nae
r {ogo
î (022) 4931841.
(022) 2493 3089,
(022) 2493 4885
(022) 4933630.
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r Vorks
~ Mubai
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r ranch in ·ujara
~ Ahmedabad
~ Nadiyad
~ Bhavnagar
~ Bhuj
r ranch in India
~ Gujarat
~ Mumbai
~ Rajasthan
~ Bangalore
~ Uttar Pradesh
~ Madhya Pradesh
~ Maharashtra
~ Tamilnadu
~ Andhra Pradesh
~ Karnataka
~ AUSTRALIA
~ DUBAI
~ SRI LANâ
~ SUTH AFRICA
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Ñ Narottam Das Chauhan thought that something
should be made for children. So , to fulfill his
ambition , the first factory of Parle was
established in Germany in the year 1929.
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Address
Lao More Biscuits Pvt. Ltd.
Phase ± 4
Naroda ± G.I.D.C.
Ahmedabad.
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enei o he lace
1. There are some raw materials, which are common &
found everywhere factory gets, these types of raw
material so the factor was located at this place.
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To meet the need as the as the
house and gind dietler wayes to ffer cose effectives
solution. As the main aim of the pune products ltd. Is to
achieve its goal by maintaining teaching position in the
world of biscuits products throughout the India and they
have gained bath name as well as fame in the world of
biscuits products.
r MI ION
The company first
mission is delivering products of the highest quality ;
continues innovation and improvement are made with the
active support of the companies research and
development centre .
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The daily requirement of the production
is not sufficient by Gujarat GAS Ltd. The provide
the gas supply through well maintain pipelines.
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The electricity is procured via Gujarat
Electricity Board.
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±us as our ail has an secial loved one.
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Mubai Village Parle- (P-OMOî-
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Produc ion Manager
Main enance Manager
·
DI-CîO-
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·
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Parle-G has been awarded at the monde selection
international institute for quality selection 2003
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Director
Managing Director
Super Visor
Workers
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Ñ reng h -
The biggest strength of Parle Products is that they are
India's largest manufacturer of biscuits and
confectioneries, for the almost 80 years. Makers of the
world¶s largest selling biscuit, Parle-G, a host of other
very popular brands, the Parle name symbolizes quality,
nutrition and great taste. With a reach spanning even the
remotest villages of India, the company has definitely
come a very long way since its inception.
Ñ Veakness -
As such Parle company is not having any weakness. Parle
Company very well knows how to treat their customer in a
very good manner.
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Ñ îhrea s -
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Production Department
Production Manager
Deputy Manager
Executives
Supervisor
Workers
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nquiry
c Office
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~ In roduc ion
È Wheat
È Sugar
È Vanaspati
È Milk
È Salt
È ar
1.-aw Ma erial îes ing
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3.Molding
5.Cooling
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~ Parle Biscuits Pvt.Ltd. Production is the conversion of
raw-material in to finished products and is also
spaken of manufacture good. The company gets raw
materials from Gujarat and any other state company
is checking of the every raw materials.
Vhea
For proteins that will help you
grow wheat
For energy.
Milk
For calcium to build health bones.
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~ Parle Products has one factory at Mumbai. That
manufactures biscuits and confectioneries while
another factory at Bahadhirgarh in haryana
manufactures biscuits. A part form this Parle has
manufacturing facility at Neemrana in Rajasthan and
at Banglore in âarnataka. The factories at
Bahadugarh and Neemrana are the largest such
manufacturing units for biscuits and 5 manufacturing
units for confectioneries on contract.
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Parle-·
Monaco
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CHOCO:
Wheat flour, Sugar, Edible vegetable oils, Cocoa Solids, Milk
products, Invert syrup, Salt, Leavening agents, Permitted emulsifier,
Calcium & Iron salts, Vitamins and Dough conditioner. Contains Permitted
Natural Colour and AddedFlavours. Best before 6 months from packaging.
MA·IXCA HV
Wheat flour, Sugar,Edible vegetable oils, Cashew Bits, Milk products,
Invert syrup, Salt, Leavening agents, Permitted emulsifier, Calcium & Iron
salts, Vitamins and Dough conditioner. Contains Added Flavours. Best
before 6 months from packaging.
PA-{-·MI{ HA îI
Wheat flour, Sugar, Edible vegetable oils, Invert syrup, Milk products,
Salt, Honey, Leavening agents, Permitted Emulsifier, Calcium & Iron salts,
Dough conditioners and Vitamins. Contains added flavours
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rackjack
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed
Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier,
Flavours and Dough Conditioners.
MA-ICHOICI CÀIî
Wheat flour, Sugar, Edible vegetable Oils, Invert syrup, Leavening
agents, Milk products, Salt, Permitted emulsifier & Dough conditioners.
Contains permitted natural colour and added flavours. Best before 6 months
from packaging.
Hide& eek
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed
Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier,
Flavours and Dough Conditioners
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FunCen er
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk
Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours
and Dough Conditioners.
Monacoi es
Wheat flour, Edible vegetable oils, Processed cheese, Sugar, Salt,
Leavening agents, Invert syrup, Spices, Permitted Emulsifiers, Lactic acid,
Dough conditioners and Antioxidants.
FunCen er
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed
Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier,
Flavours andDoughConditioners.
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±es
Wheat Flour, Edible Vegetable Oils, Spices, Salt, Sugar, Invert Syrup,
Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough
Conditioner.
ixer
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Poins
Mango bi e
-ol-a-cola
Sugar, Liquid Glucose, Acidulant, Edible Vegetable Oils, Edible
Starch, Permitted Flavours and Colours
Orange Cand
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îYP OF P-ODÀCî
Melody candy
Monaco Toffees
Sixer Cheeslings
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Parle Biscuits Pvt. Ltd. India¶s highest production capacity 1,00,
000 ton per annum. The company¶s total turn over per year is 120 corers ton
per year. Per day the company turns over 36 tone corers. The company¶s
total turn over per month is 9.50-corer turn. Parle is a large selling Biscuits.
Then company¶s total production per day of Biscuits 58 to 59 lake.Every day
3.5 to 4 lake packets are pre paid.
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Parle Products has one factory at Mumbai. That
manufactures biscuits and confectioneries while another factory at
Bahadhirgarh in harridan manufactures biscuits. A part form this
Parle has manufacturing facility at Neemrana in Rajasthan and at
Banglore in âarnataka. The factories at Bahadugarh and
Neemrana are the largest such manufacturing units for biscuits
and 5 manufacturing units for confectioneries on contract.
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Parle biscuits Pvt. Ltd. There are two shift
to take work from the workers and they are in very
proper time it is 12 hours and the workers have to
work during that period of shift only. They have not
a continuous process.
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Advertising can be defined as the ³non
personal presentation and promotion of idea, good or
services by an identified sponsor´. It is an impersonal
presentation where a standard or common message
regarding the merits, price and availability of product or
service is given by the producer. The advertisement builds
pull effect as advertising tries to pull the product by
directly appealing to customer to buy it.
r Televition
In diffrant channels like zee tv,sony,star plus,and local
channel etc.all the channel advertising them.
r Radio©
Advertising also in different radio channel like my f.m.,
mirchi,city,etc
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r TradePromotion©
r irectMarketing©
r Publicity©
Publicity is a
non-paid form of impersonal
communication. It is just like advertisement except that
advertisement is a paid form whereas publicity in non-
paid form for example, some events is covered in news
and technology of any product is discussed in news free of
cost.
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~ Public relation means building good relations with the
company¶s various publics by obtaining favorable, publicity,
building up a good ³corporate image´ and handling off
unfavorable, stories, and events.
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~ Development public relations with donor or members of non-
profit organizations to gain financial or voluntary support.
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The Parle Biscuits is world number on
selling. This Biscuits is sweet and healthy. The
company appointed so many distributors in foreign
countries like USA, Srilanka, Dubai, South Africa, and
Australia etc. Most the company¶s products are
exported to foreign buyers either directly in case of
big orders of through distributors.
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Personal selling is the interpersonal arm of the production
mix. Advertising consists of one way, non-personal
communication with target consumer groups.
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Public relations professionals use several tools and one of
the major tools is news. They find or create favorable news
about the company¶s audits, products or peoples. Sometimes
news stories occur naturally and sometimes the public relations
persons can suggest events or activities that would create
news.
³SPEECHES´ can also create and greatly increase product
and company publicity. Company executives must answer
questions form the media or give talks at trade associations or
sales meeting and these events can either build or hurt the
company¶s image.
Another common public relations tools is ³SPECIAL EVENTS´,
ranging from news, conference, press tours, grand openings
and fireworks displays to laser show, hot air balloon releases,
multimedia presentations and star-studded spectacular shows,
or educational programs designed to reach and interest the
target public.
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Parle is not only nation market but international
market of starch. It has a large field of marketing the
international business also improves the financial conditions
of the country.
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Parle Biscuits and confectionaries are fast gaining
acceptance in international market. Many Parle products
have also won gold, silver and bronze medals at the monde
selection Parle has initiated the process of getting ISO 9000
certification Now using more modern technique for capacity
expansion. We have begun spreading our wings and are
going global.
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Parle±G has been a strong house hold name a cross.
India the great taste high nutrition and the
international quality makes Parle±G a winner. No
wonder it¶s the India putted leader in the Biscuits
category for decides. Parle±G is consumed by people
of all ages from the rich to the poor living I cities and
in villages while some have it for break fast for others
it is a complete whole some meat for some it¶s the
best accompany for chill while for some. It¶s a way of
gating charged whenever they are law on energy. It¶s
also often highly recommend by dieticians and
medical practitioners. It is widely a likely and eaten
across India be any city village town etc.
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The over all responsibility of manufacturing
are interested to vice president who is supported by
different functional health leaking after oral solids,
quality control production planning and control and
utilities. Personal department is the main part of the
each and every company without the person
company can do nothing and can not earn profit.
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For the purpose of basic training. The
bulk desperation is given before the assignment of
the job. The key personnel are sponsored for training
schedule by out side institution. Agencies for the
purpose of training necessary follow up are taken
form. The training so as given the benefits tot other
effective working in the same factory
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Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is
located in Naroda G.I.D.C. is a industrial area and near the
Ahmedabad city. So the employees or engineers needed are
easily available. To recruit new employees they give
advertisement in Parle related newspapers and finally they
get best employees to work every member of employees
comes to the Ahmedabad city area.
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By doing an extensive research over all the aspects
I come to the conclusion that subject to the mentioned
conditions and circumstances the project is definitely
economically and socially viable.
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V Iî
WWW.PARLEPRDUCTS.CM
WWW.GGLE.CM
WWW.SCRIBD.CM
îXî
MA·AZIN
company.
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Thanks for visit and read my project report.
ù NI ÀN± VANANI ù
-isk9Naugh Niks@Yahoo.co
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