V Formerly É
 


V ÷o-founders Steve Jobs and Steve Wozniak
effectively created Apple ÷omputer on April 1,
1976
V Apple established itself as a leader in the
consumer electronics industry, dropping
"÷omputer" from its name and going on to
release the iPhone and iPad
Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings
Missi(Actual)
Apple designs Macs, the best personal computers in the world,
along with OS X, iLife, iWork, and professional software. Apple
leads the digital music revolution with its iPods and iTunes online
store. Apple reinvented the mobile phone with its revolutionary
iPhone and App Store, and has recently introduced its magical
iPad which is defining the future of mobile media and computing
devices
Missi(Proposed)
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V We believe that we·re on the face of the Earth to make great
products.
V We believe in the simple, not the complex.
V We believe that we need to own and control the primary
technologies behind the products we make.
V We participate only in markets where we can make a significant
contribution.
V We believe in saying no to thousands of projects so that we can
really focus on the few that are truly important and meaningful to
us.
V We believe in deep collaboration and cross-pollination of our
groups, which allow us to innovate in a way that others cannot.
V We don·t settle for anything less than excellence in every group in
the company, and we have the self-honesty to admit when we·re
wrong and the courage to change.
 s Ússs
V iTunes Music Store is a good V Weak relationship with Intel
source of revenue, especially and Microsoft.
with the iPod and the
availability on Windows V Weak presence in business
platform. arena.
V Developing own software and V Dependency on new product
hardware. launches.
V Apple·s niche audience provides V Weak presence in markets other
the company with some than education and publishing.
insulation from the direct price
competition. V Slow turn around on high
V Revamping desktop and demand products.
notebook lines.
V Web technology can be used to
improve product awareness and
sales.
V Low debt³more maneuverable.
V Good brand loyalty.
  iis
V Increase in worms and
viruses on P÷s.
V Large population (Gen X&Y)
which are extremely
individualistic and name
brand conscious.
V Weak ties with Microsoft
products.
V Downloadable music and
MP3 players are highly
marketable.
V Increase sales of computers
online by 25 percent.
V Increase sales of laptops by
20 percent.
x s
V ÷ompanies not seeing Apple
as compatible with their
software.
V Dell and HP are major
competitors.
V Increasing competition with
music downloads.
V Dell does not invent but
provides computers at a more
cost effective rate for
customers.
V Recession³price of Apple
computers are higher.
V Intel·s future Pentium release.
V  



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