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The purpose of this study were (1) to identify and analyze the activities
performed on product diversification CV. Nabila Berlian Tasikmalaya; (2) to
identify and analyze the customer satisfaction CV. Nabila Berlian Tasikmalaya;
(3) to study and analyze the effect of product diversification of customer
satisfaction CV. Nabila Berlian Tasikmalaya.
Research methods used in this research is data collecting technique done
survei. Where as; the data executed by means of primary and secondary data.
Data captured through interviews and questionnaires, while secondary data
retrieved through the study documentation.
The result showed that there was an effect of product diversification on
CV. Nabila Berlian Tasikmalaya. There fore, from authors suggest that the CV.
Nabila Berlian Tasikmalaya maintain and sustain the activities more
diversification products to satisfy customers.
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