Autonomy was found to be necessary for optimal contribution to strategic management and

acting as ethical counsel in the public relations function. Autonomy as decisional freedom is
studied at both the individual level and functional level. A comprehensive managerial strategy
requires taking into consideration multiple aspects of autonomy, to the advantage of the
organization. The capacity to act autonomously, however, is predicated on the general delegation
of authority from citizens to their elected officials in a system of representative democracy,
which often continues from elected officials to other institutional bodies, like public agencies.
This chain of delegated authority can create capacity for public agencies to act autonomously in
pursuit of goals that may diverge from those in political authority.

Self-management also suggests setting goals and measuring progress - the basis for managing
and improving quality. Individuals decide what’s important to them, what well-being means,
what they want to work on. Individuals record their actions and also their results. People are
more innovative, constructive, and self-fulfilled when they have the autonomy to influence their
own behavior, rather than having it controlled by others. Autonomy maximizes employee
satisfaction inside the organization and cooperation outside the organization. The moral
argument for autonomy is that decisions are influenced by subjective factors if they are not made
autonomously; this bias prevents them from being ethical. An ethical decision necessitates the
communicator being in a position to determine the correct course of action autonomously, using
his reason alone, as objectively as possible.