Agriculture Tourism

Presented By
Kunal Assudani
 An innovative form of tourism

 Agro-tourism is a way of sustainable tourist development

and multi-activity in rural areas

 The visitor has the opportunity to get aware with

agricultural areas, agricultural occupations, local products,
traditional food and the daily life of the rural people, as well
as the cultural elements and traditions.
 “Come, pluck a fruit, smell a flower,
run in the fields, lie on the hay and be
lost in rural India”
 Agricultural Tourism is the Holidays concept of
Visiting a working farm or any agricultural,
horticultural, or agribusiness operations for the
purpose of enjoyment, education, or active
involvement in the activities of the farm or operation.
importance
 Agriculture is the most important occupation in
the India
 But, today it becomes unprofitable due the
irregular mansoon, prices fluctuations of Agro-
products and some internal weaknesses of the
agriculture sector.
 Hence, there is need to do some innovative
activities in the agriculture, which will help to
farmers and rural people.
Daily activity
 Animal Feeding;
 Guided Crop /Vegetables / Fruits farms visits and tours
 Watching domestic animals and How to care for cattle
 Harvest festivals
 Rural Festivals/ Jatra
 Farmers' markets at the village and taluka place
 Taluka Milk Collection centers Village fairs.
 Roadside produce stands
 Milking the Cow
 Religious Temples Visits
 Agricultural education programs: how to grow sugar
cane, grapes,      pomegranate, guava, watermelon,
tomato, other vegetables.
Benefits to rural people
 Employment opportunities to the farmers

 Additional income source for the farmers

 Cultural transformation between urban and rural

people including social moral values

 Farmers can improve their standard of living due to

the contacts with urban people.
Benefits to urban people
They can understand about the rural life and know about
the agricultural activities.

Complete knowledge is provided about Agriculture

It support for rural and agricultural development

process.so they can make good business out of it.
Who Can Start Agro-Tourism
Centers
 The individual farmer can start agro-tourism who
have minimum two hector land, farm house and
water resource.

 Agricultural co-operatives institute, Non-

Government organisations, Agricultural Universities,
and agricultural colleges may start their centres.

 Even Grampanchayats can start such centres in

their operational areas with the help of villagers
and farmers
Challenges
 Lack of Clarity over demand for Agri-Tourism

 Knowledge of Providing and Managing Hospitality

at the Agri-tourism destination

 Need for Sufficient Government Support

 Marketing Agri-Tourism as a product effectively

and consistently
Thank You…