About the retailer

1. Name of retail shop-

2. Name of owner-

3. Address/ph. No.-

4. Survivel time in this market

5. Product

6. Branded-

7. Unbrandeed

Retailer strategy & growth potential

1. How you will intract customer by that any customer will come next time happily in your store-

2. Margin on branded-

3. Margin on unbranded-

4. Determine wheather the retailer is known for innovationn

5. For whom you have mostely product

Men
Women
Kids

6. Who is your main competitor?

7. No of sales persons in your retail store?

8. Daily sales
Floor layout and design

Floor movment-

Arrangement of product-

Arrangement of lighting-

Storage (warehouse)-

parking area-

staff hierarchy-