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Businessmen have tended to neglect atmosphere as a Marketing Tool. Atmospheres are a "silent language" in communication. This is due to two factors: men of business tend to be practical and functional.
Businessmen have tended to neglect atmosphere as a Marketing Tool. Atmospheres are a "silent language" in communication. This is due to two factors: men of business tend to be practical and functional.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
Businessmen have tended to neglect atmosphere as a Marketing Tool. Atmospheres are a "silent language" in communication. This is due to two factors: men of business tend to be practical and functional.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd