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James Lee, President

TO: Rose Ferlita

FROM: Jim Lee, President

RE: Tampa Mayoral Municipal Election Poll Highlights

DATE: February 25, 2011

Executive Summary:

The automated tracking poll conducted February 18-20 with 819 likely voters shows Rose Ferlita holding an
impressive two-point lead in the race for mayor on Tuesday, March 1. Consider the following:

• In a direct ballot-test match up among likely voters, Ferlita leads with 24% of the vote followed by Bob
Buckhorn at 22%, with Dick Greco and Ed Turanchik each at 19%, followed by Thomas Scott at 5% (9%
are undecided). Moreover, among the sub sample of respondents who rank their chances of voting as
“excellent,” Ferlita continues to hold a two point lead, at 25%, with Greco even farther behind at 19%.
These “excellent” votes are usually the most reliable indicator of a candidate’s base of support.

• Furthermore, when undecided voters who are leaning towards a candidate are included, Ferlita’s lead
over the GOP field of candidates increases further to 26%, 3 points ahead of the second place
candidate and 6 points ahead of Greco (at 20%).

Methodology:

This survey was commissioned by Rose Ferlita for Mayor and conducted February 18-20, 2011 by Voter Survey Service.
Calls were automated, and voters were contacted using a pre-recorded set of questions instructing voters to complete
the survey by pressing their telephone key pads to score their answers. The universe for the poll includes Tampa voters
with a history of voting in municipal elections. A vote intensity screen was also used to gauge interest in the upcoming
election. The margin of error for a sample size of 819 interviews is +/-3.42% at the 95% confidence level.

© Voter Survey Service is a division of Pennsylvania based Susquehanna Polling and Research in Harrisburg-
specializing in survey research and political polling for Republican candidates with clients mainly in PA, NY, NJ,
FL, MD and DE.

A proven winner in survey research and public opinion polling