Overview :

• The total production of biscuits in India is estimated to be around 30 lakh

MT, the organized sector accounts for 65% and the unorganized sector
accounts for 35% of the total industry volume.
• The organized sector is valued at above Rs 8000 crores.
• The biscuit industry is estimated to grow over 15-17% in the next few
years.
• The per capita consumption of biscuits in India is 2.0 kg.
• India is ranked 3rd after US and China amongst the global biscuits
producers.
• The export of biscuits is approximately 17% of the annual production, the
export of sweet biscuits for year 2007-08 was Rs 145.93 Cr and for year
2008-09(April-Dec) was Rs 280 Cr, the major exporting regions were Haiti,
Angola, USA, Ghana, UAE.
• The imports are not significant amount as compared to the total
consumption.
• The penetration of biscuits in urban and rural market is 85% and 55%
respectively.
• The Biscuit industry employs almost 3.5 lakh people directly and 30 lakh
people indirectly.

The organized biscuit manufacturing industries annual production

Year 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Annual Production(Lakh MT) 11.00 12.54 14.29 16.14 17.14 19.5

Main Categories of Biscuits : Glucose, Marie, Sweet, Salty, Cream & Milk.
Glucose biscuits accounts for more than 50% of the total biscuit market value,
Parle G dominate this market with more than 60% share followed by Britannia
and ITC.

Brands :-
Major brands The Indian biscuit industry is dominated by major brands like
Parle, Britannia, and Sunfeast. Also the category has strong regional brands
such as Priya Gold-North, Cremica-North & West, Dukes-South and Anmol-East
& North.
Other popular brands Horlicks, Biskfarm-East, Rose-Andhra Pradesh & South,
Sobisco-East and North East also launched in Andhra Pradesh and Madhya
Pradesh., Nezone- North East, Bakewell.
Market Share Breakdown The Indian biscuit industry is dominated by brands
like Parle, Britannia and Sunfeast.

Consumption Pattern across Various Regions

Consumption of biscuits is even across the regions

The organized biscuit manufacturing industry‘s annual production figures are given
below:
(In Lakh Metric Tonnes)
2003-04 - 11.00
2004-05 - 12.54
2005-06 - 14.29
2006-07 - 16.14
2007-08 - 17.14
The biscuit industry in India witnessed annual growth as below:-
2003-04 - 15%
2004-05 - 14%
2005-06 - 14%
2006-07 - 13%
2007-08 - 15%
2008-09 - 17%