Attitude and Job Satisfaction

Attitudes
Theory of Cognitive Dissonance

Desire
Desireto
toreduce
reducedissonance
dissonance
• •Importance
Importanceofofelements
elementscreating
creatingdissonance
dissonance
• •Degree
Degreeof
ofindividual
individualinfluence
influenceover
overelements
elements
• •Rewards
Rewardsinvolved
involvedinindissonance
dissonance
 Major Job Attitudes

Job Satisfaction: A positive feeling about one’s job

resulting from an evaluation of its characteristics.

Job Involvement: The degree to which person identifies

with a job, actively participates in it, and considers
performance important to self-worth.

Organizational Commitment: The degree to which an

employee identifies with a particular organization and its
goals and wishes to maintain membership in the
organization.
Measurement of Attitudes
Sample Attitude Survey
 JOB SATISFACTION

Measuring Job Satisfaction

- Single Global Rating

- Summation Score
Responses to Job Dissatisfaction
Responses to Job Dissatisfaction
 Effect of Job Satisfaction on Employee
Performance
• Satisfaction and Productivity
– Worker productivity is higher in organizations with
more satisfied workers.
• Satisfaction and Absenteeism
– Satisfied employees have fewer avoidable absences.
• Satisfaction and Turnover
– Satisfied employees are less likely to quit.
– Organizations take actions to cultivate high performers
and to weed out lower performers.
 Job Satisfaction and OCB

• Satisfaction and Organizational Citizenship

Behavior (OCB)
– Satisfied employees who feel fairly treated by and
are trusting of the organization are more willing to
engage in behaviors that go beyond the normal
expectations of their job.