Life Insurance Rates Unveils New Side-by-Side Product Coverage Comparison

Tables

On its home page, LifeInsuranceRates.com has added side-by-side tables comparing and
contrasting the four major types of coverage: whole life, term life, universal life, and survivorship
life. The tables are displayed prominently on the site for quick, easy access to various policy quotes.

Atlanta, GA, March 01, 2011 --(PR.com)-- Life Insurance Rates has revamped its home page to make
selecting life insurance coverage simpler for visitors. Now, the LifeInsuranceRates.com home page
displays four easy-to-read tables summarizing the most popular types of policies. Six short descriptions of
each type of coverage are listed below the name of the policy so visitors can get a quick overview before
requesting coverage rates.

“Our visitors consistently tell us that one of the most daunting aspects of shopping for life insurance is
trying to discern among the different forms of coverage. Consumers can find articles describing each
form of coverage in detail, but such descriptions tend to be overly complex, and the average consumer
just doesn't have the time to wade through all that information. Our new comparison tables offer a more
feasible solution,” said Ronald Wilson, spokesman for Life Insurance Rates.

The four tables list the name of the coverage, such as whole life protection, and provide a subheading
with a brief statement of its primary characteristic, such as “provides complete protection.” Underneath
the heading, more specific features of the policy are listed. At the bottom of each table, the site offers a
“Get Rate Quotes” button that will immediately take the visitor to a life insurance quote request form for
that type of coverage.

“Consumers shouldn't have to scroll through endless amounts of text to access what they need. The new
comparison tables allow the visitor to glance at the coverage types and request life insurance rates in just
a few minutes. It's the simplest and most efficient way to begin comparing life insurance coverage,”
Wilson said.

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Contact Information:
Life Insurance Rates
Ronald Wilson
877-411-2931
rwilson@lifeinsurancerates.com
www.lifeinsurancerates.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/302077

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