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Political Economic Socio Cultural Technological

Page No. 124 : International prices of Page 127 : Senior managers Page 122 : TPI established a new
tubes were much higher (estimated to be were sent to visit Japanese and plant at Shirwal in Sitara District to
10-30 percent even if tariff rate was Taiwaneese plants to learn the in 1995-1996 to cater to the
brought down to 20 percent from the latest methods of work growing market for special and
current level of 41 percent) than organisation in a tube mill. precision tubes in Western India
domestic prices.

Page 125: The recession in the auto Page 135: "The biggest Page 124: The tube industry
industry and capital goods sectors from challenge to rapid growth is became technologically more and
late 1996 eroded margins and perhaps the mindset of the more sophisticated as new
profitability. people….the cultural changes automobile manufacturers had
have not fully penetrated all the been demanding better quality
business" products.

Page 129: TPI's margin suffered when Page 124: TPI introduced small
tube prices in US market went down by design changes in the imported
20% because of greater domestic mills to increase their flexibility (the
production. size ranges that could be handled)
to suit indian market conditions

Page 130: Since freight charges were Page 124: Oil drawings started in
high in for ERW tubes, it was promoting the EOU, but some initial problems
CDW tubes in all markets in Asia pacific occurred mainly on the Oil used.
region except Sri Lanka The oil was not available in India
and foreign suppliers were
unwilling to provide the oil apart
from a long term agreement
Page 133: The rising freight cost and Page 130: German experts were
regional players intensified competition. also brought to improve the 'fin'
cutting operation, however lack of
bright annealing facility continued
to put the company at a
disadvantage.

Page 132: New players entered the


strip market with far superior
technology, product mix and
quality.
Environmental Legal

Page 123 : The industry has been de-


licensed after the economic liberalisation and
any domestic and foreign player can enter
the industry without any restriction.

Page 129: In the early 90's many companies


supplied sus standard quality products to
markest of USA, Europe and finally dropped
in arbitration by the clients

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