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‡ India¶s Fast Food Industry Is Growing by
40%
‡ Rs 20 billion to 30 billion by 2010
‡ Availability of raw materials for fast food
‡ The percentage share of food service of
total consumer expenditure has increased
from very low base to stand today at 3%
  

‡ Gender roles
‡ Customer sophistication and confidence
‡ Paucity of time
‡ Double income group
‡ Large population
‡ Economic liberalization of 1991


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º Data sources
º Research approaches
observation - ethnographic research
- focus group research
- survey research
 While developing the questionnaire we
focused mainly on questions that showed
the preference of the fast food customers
with respect to food quality, price ,
environment and service which could give us
a clear impact of the most preferred element
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Thank You

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