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Introduction:
(Weekdays)
12:00AM – 1: 00PM
(Sundays)
30 days a month,
12 months a year
` Project Capacity : 150 People at a time
O p e r a t i o n S t r a t e g y
The operation strategy of our restaurant will be
designed around the concepts of five senses. From our
description research of the industry we found out that
restaurant business is one of those rare services which touch
all the five senses of human being.
Structure of Management:
Government Policy:
Number of Consumers:
Budget Of Partners:
M a r k e t S u r v e y
The market survey was carried out with express
intention of its being factual and maximum possible care has
been exerted to use the best sources of information.
These are:
Consumer Research
Product Research
Market Research
Dealer Research
Price and Policy Research
Selling and Advertising Research
Ware Housing
Inventory Research,
Cost and Efficiency Studies
In order to conduct our market survey we aimed at:
Factual survey
The awareness information system
The opinion survey
The attitude survey
The future inventory survey
The reason “why” survey.
To conduct a proper and a good survey, we divided the
city in to closes i.e. Upper Class and Middle Class.
Upper Class:
Middle Class:
Friends 36%
Family 41%
Location = 15%
Crowd = 5%
Price = 30%
T e c h n i c a l A n a l y s i s
Types of Machinery
Cooking Range:
Deep Freezers:
Air Conditioners:
Deep Frier:
F i n a n c i a l A n a l y s i s
In this section total expenses for our KFC restaurant
from this survey of market we have estimated the least price
with good quality.
Ownership Of Business:
Fixed Cost:
= Rs 1,600,000
Land:
Construction:
The basic aim to open a KFC restaurant is to given an
ideal eating place with pleasant atmosphere. So we will
construct our restaurant in a way that it would catch the
attention of our customers.
Specifications:
Foundation
Super Structure
Walls
Floors
Marble floors with 4 inches marble skirting.
Roof
Internal Finish
Wash Room:
Opening
= 40 marlas
= 29.6 marlas
Estimated cost
= Rs. 6393600
Air-conditioning Unit:
Furniture:
Tables:
Several tables are required for proper sitting
arrangements.
Chairs:
Interior Decoration:
Deep Frier:
Cooking Range:
We have decided to use a specially designed
cooking range provided by KFC for convenient and easy
cooking.
Stove:
Variable Costs:
= Rs. 507,675
Advertisement Expense:
We are entering in the market with the large advertisements. So, for this reason,
we would have a large advertisement expense.
Many daily and weekly newspapers are published in Multan. The people of
Multan frequently read newspapers, that’s why we advertise our restaurant by these
newspapers.
Nawa-I-Waqt
Din
Khabrain
Among English newspapers, important one is “This News” our ads. Will be given in
Urdu newspapers, 10 days before the opening ceremony of Restaurant and then 30 days
after it.
Rates:
Rates:
= Rs. 54,000
In Pakistan, we have three TV channels that are ‘PTV’, Channel-3 ‘PTV World’.
But we have chosen PTV for the advertisement of our KFC Restaurant, because it is the
most popular TV channel in Multan.
Rates:
Cost:
Newspapers = Rs 238,000
Revenues:
Total 1200000
Total 67500
Break-even Point:
The break-even point is the point where the total revenue is equal to the total
cost. This point shows that after how much time we can get our profit.
where x = months
18572100 + 650075x = 1690000 (x)
1039925x = 18572100
x = 17.9
A s s u m p t i o n s
Q u e s t i o n n a i r e
(Feasibility of Opening KFC in Multan)
Lunch [___________]
Dinner [___________]
Other [___________]
Rupees [___________]
Friends [___________]
Family [___________]
Others [___________]
Recommendation [___________]
Banners [___________]
Location [___________]
Crowd [___________]
Price [___________]
Rupees [___________]
• The following questions are for those who have visited KFC
only (In Pakistan or Abroad)
11. Would you prefer any other thing at KFC (Please Specify).-
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________
Kindly provide the following information about yourself. It will be kept secret and is
required for data analysis only.
1. Gender
Male [___________]
Female [___________].
[___________]