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Overview of Business Environment

Faculty : Madhavi Kodamarty


Subject : Government, Business and Society
Why to Study Environment

Internal Business External


Environment Decision Environment
International
Environment

Economic
Forces
Socio Industry Legal
Cultural

Governme
nt Resources Supplier
Structure
Cultural
Customer
Competitor
Political
Techno-
logical
Political Legal INTERNAL

Physical Rival
Firms

E
Suppliers C
New O
Entrants N
FIRM I
Cultural Firm M
I
c
Substitute
Products
Buyers

Technological
Global

EXTERNAL
The General Environment

Demographic Segment:

Population Size

Age Structure

Geographic Distribution

Income Distribution

Economic Segment

Inflation Rates

Interest Rates

Budget

Personal saving rate

Gross domestic product.
Political and legal segment

Antitrust laws

Taxation Laws

Deregulation Philosophies

Labor laws

Education Philosophies and policies
Sociocultural Segment

Women in the workforce

Workforce diversity

Attitudes about the quality of work life

Concerns about the environment

Shifts in work and career preferences

Shifts in preferences regarding product
and service characteristics
Technological Segment

Product Innovations

Applications of Knowledge

Focus of Private and Government –
supported R&D expenditures

New communication technologies
Global Segment


Important Political Events

Critical global markets

Newly industrialized countries

Different cultural and institutional
attributes.

Centres d'intérêt liés