Académique Documents
Professionnel Documents
Culture Documents
FIXED COSTS:
ADMINISTRAT O/H 547,457 128,054 110,541 153,872 154,990
ADVERTISING 4,350,000 1,225,000 1,000,000 1,000,000 1,125,000
PROMOTION 4,400,000 1,000,000 1,100,000 1,150,000 1,150,000
SALES SALARIES 1,209,000 390,000 292,500 390,000 136,500
SALES O/H 2,082,467 611,155 523,360 695,316 252,636
TOTAL FIXED COSTS 12,588,924 3,354,209 3,026,401 3,389,188 2,819,126
----------- ----------- ----------- ----------- -----------
OPERATING INCOME 4,543,953 6,494,728 -812,793 212,343 -1,350,325
***************************************************
OTHER DECISION VARIABLES FOR PRODUCT 6-1 AND FIRM 6
***************************************************
MEDIA CONTENT & MIX 7 & 95557 13 & 95557 9 & 95557 7 & 95557
PROMOTIONAL TYPE 10 49 29 10
SALES FORCE:
SIZE 50 50 50 50
TIME ALLOCATION (%s) 100 75 100 35
EFFORT 50.00 37.50 50.00 17.50
SALARY + COMMISSION 2,600 + 1 2,600 + 4 2,600 + 3 2,600 + 3
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
ADVERTISING MEDIA MIX ALLOCATIONS, PRODUCT 6-1, QUARTER 5 PAGE 2
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ADVERTISING SPENDING
Direct Marketing 1,262,901 355,645 290,322 290,322 326,612
Magazines 701,611 197,580 161,290 161,290 181,451
Newspapers 701,611 197,580 161,290 161,290 181,451
Radio 701,611 197,580 161,290 161,290 181,451
Television 982,256 276,612 225,806 225,806 254,032
----------- ----------- ----------- ----------- -----------
Total 4,350,000 1,225,000 1,000,000 1,000,000 1,125,000
*****************************************************************************
CUMULATIVE PRODUCT OPERATING STATEMENT, PRODUCT 6-1, QUARTER 5 PAGE 2
*****************************************************************************
FIXED COSTS:
ADMINISTRAT O/H 547,457 128,054 110,541 153,872 154,990
ADVERTISING 4,350,000 1,225,000 1,000,000 1,000,000 1,125,000
PROMOTION 4,400,000 1,000,000 1,100,000 1,150,000 1,150,000
SALES SALARIES 1,209,000 390,000 292,500 390,000 136,500
SALES O/H 2,082,467 611,155 523,360 695,316 252,636
TOTAL FIXED COSTS 12,588,924 3,354,209 3,026,401 3,389,188 2,819,126
----------- ----------- ----------- ----------- -----------
OPERATING INCOME 4,543,953 6,494,728 -812,793 212,343 -1,350,325
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
CURRENT PRODUCT OPERATING STATEMENT, PRODUCT 6-2, QUARTER 5 PAGE 3
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FIXED COSTS:
ADMINISTRAT O/H 115,379 0 115,379 0 0
ADVERTISING 1,000,000 0 1,000,000 0 0
PROMOTION 1,100,000 0 1,100,000 0 0
SALES SALARIES 97,500 0 97,500 0 0
SALES O/H 286,580 0 286,580 0 0
TOTAL FIXED COSTS 2,599,459 0 2,599,459 0 0
----------- ----------- ----------- ----------- -----------
OPERATING INCOME -2,216,837 0 -2,216,837 0 0
***************************************************
OTHER DECISION VARIABLES FOR PRODUCT 6-2 AND FIRM 6
***************************************************
MEDIA CONTENT & MIX 1 & 55555 13 & 95557 1 & 55555 1 & 55555
PROMOTIONAL TYPE 10 49 10 10
SALES FORCE:
SIZE 50 50 50 50
TIME ALLOCATION (%s) 0 25 0 0
EFFORT .00 12.50 .00 .00
SALARY + COMMISSION 2,600 + 1 2,600 + 4 2,600 + 3 2,600 + 3
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
ADVERTISING MEDIA MIX ALLOCATIONS, PRODUCT 6-2, QUARTER 5 PAGE 4
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ADVERTISING SPENDING
Direct Marketing 290,322 0 290,322 0 0
Magazines 161,290 0 161,290 0 0
Newspapers 161,290 0 161,290 0 0
Radio 161,290 0 161,290 0 0
Television 225,806 0 225,806 0 0
----------- ----------- ----------- ----------- -----------
Total 1,000,000 0 1,000,000 0 0
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CUMULATIVE PRODUCT OPERATING STATEMENT, PRODUCT 6-2, QUARTER 5 PAGE 4
*****************************************************************************
FIXED COSTS:
ADMINISTRAT O/H 115,379 0 115,379 0 0
ADVERTISING 1,000,000 0 1,000,000 0 0
PROMOTION 1,100,000 0 1,100,000 0 0
SALES SALARIES 97,500 0 97,500 0 0
SALES O/H 286,580 0 286,580 0 0
TOTAL FIXED COSTS 2,599,459 0 2,599,459 0 0
----------- ----------- ----------- ----------- -----------
OPERATING INCOME -2,216,837 0 -2,216,837 0 0
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FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
CURRENT PRODUCT OPERATING STATEMENT, PRODUCT 6-3, QUARTER 5 PAGE 5
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FIXED COSTS:
ADMINISTRAT O/H 100,000 0 0 0 100,000
ADVERTISING 1,400,000 0 0 0 1,400,000
PROMOTION 1,200,000 0 0 0 1,200,000
SALES SALARIES 253,500 0 0 0 253,500
SALES O/H 1,393,500 0 0 0 1,393,500
TOTAL FIXED COSTS 4,347,000 0 0 0 4,347,000
----------- ----------- ----------- ----------- -----------
OPERATING INCOME 6,297,175 0 0 0 6,297,175
***************************************************
OTHER DECISION VARIABLES FOR PRODUCT 6-3 AND FIRM 6
***************************************************
MEDIA CONTENT & MIX 1 & 55555 1 & 55555 1 & 55555 16 & 55555
PROMOTIONAL TYPE 10 10 10 26
SALES FORCE:
SIZE 50 50 50 50
TIME ALLOCATION (%s) 0 0 0 65
EFFORT .00 .00 .00 32.50
SALARY + COMMISSION 2,600 + 1 2,600 + 4 2,600 + 3 2,600 + 3
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
ADVERTISING MEDIA MIX ALLOCATIONS, PRODUCT 6-3, QUARTER 5 PAGE 6
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ADVERTISING SPENDING
Direct Marketing 280,000 0 0 0 280,000
Magazines 280,000 0 0 0 280,000
Newspapers 280,000 0 0 0 280,000
Radio 280,000 0 0 0 280,000
Television 280,000 0 0 0 280,000
----------- ----------- ----------- ----------- -----------
Total 1,400,000 0 0 0 1,400,000
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CUMULATIVE PRODUCT OPERATING STATEMENT, PRODUCT 6-3, QUARTER 5 PAGE 6
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FIXED COSTS:
ADMINISTRAT O/H 100,000 0 0 0 100,000
ADVERTISING 1,400,000 0 0 0 1,400,000
PROMOTION 1,200,000 0 0 0 1,200,000
SALES SALARIES 253,500 0 0 0 253,500
SALES O/H 1,393,500 0 0 0 1,393,500
TOTAL FIXED COSTS 4,347,000 0 0 0 4,347,000
----------- ----------- ----------- ----------- -----------
OPERATING INCOME 6,297,175 0 0 0 6,297,175
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
CURRENT DIVISIONAL OPERATING STATEMENT, FIRM 6, QUARTER 5 PAGE 7
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FIXED COSTS:
ADMINISTRAT O/H 762,836 547,457 115,379 100,000
ADVERTISING 6,750,000 4,350,000 1,000,000 1,400,000
CONSULTING FEES 0
CORPORATE O/H 750,000
DEPRECIATION 2,295,585
DISPOSAL SALES 0 0 0 0
EMERG PREMIUMS 0 0 0 0
INTRODUCTIONS 800,000 400,000 0 400,000
INVENTORY CHARG 415,578 354,403 61,175 0
MARKET RESEARCH 317,384
PROD ORDER COST 300,000 100,000 100,000 100,000
PROMOTION 6,700,000 4,400,000 1,100,000 1,200,000
REFORMULATIONS 925,812 0 0 925,812
RESEARCH & DEV 250,000 250,000 0 0
SALES EXPENSES 0
SALES SALARIES 1,560,000 1,209,000 97,500 253,500
SALES O/H 3,762,547 2,082,467 286,580 1,393,500
TOTAL FIXED COSTS 25,589,742 13,693,327 2,760,634 5,772,812
----------- ----------- ----------- -----------
OPERATING INCOME 2,569,932 3,439,550 -2,378,012 4,871,363
----------- ----------- ----------- -----------
NON-OPERAT INCOME 635,891
LESS: TAXES 1,602,911
===========
NET INCOME 1,602,912
===========
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
CUMULATIVE DIVISIONAL OPERATING STATEMENT, FIRM 6, QUARTER 5 PAGE 8
*****************************************************************************
FIXED COSTS:
ADMINISTRAT O/H 762,836 547,457 115,379 100,000
ADVERTISING 6,750,000 4,350,000 1,000,000 1,400,000
CONSULTING FEES 0
CORPORATE O/H 750,000
DEPRECIATION 2,295,585
DISPOSAL SALES 0 0 0 0
EMERG PREMIUMS 0 0 0 0
INTRODUCTIONS 800,000 400,000 0 400,000
INVENTORY CHARG 415,578 354,403 61,175 0
MARKET RESEARCH 317,384
PROD ORDER COST 300,000 100,000 100,000 100,000
PROMOTION 6,700,000 4,400,000 1,100,000 1,200,000
REFORMULATIONS 925,812 0 0 925,812
RESEARCH & DEV 250,000 250,000 0 0
SALES EXPENSES 0
SALES SALARIES 1,560,000 1,209,000 97,500 253,500
SALES O/H 3,762,547 2,082,467 286,580 1,393,500
TOTAL FIXED COSTS 25,589,742 13,693,327 2,760,634 5,772,812
----------- ----------- ----------- -----------
OPERATING INCOME 2,569,932 3,439,550 -2,378,012 4,871,363
----------- ----------- ----------- -----------
NON-OPERAT INCOME 635,891
LESS: TAXES 1,602,911
===========
NET INCOME 1,602,912
===========
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
DIVISIONAL BALANCE SHEET, FIRM 6, QUARTER 5 PAGE 9
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ASSETS
------
CASH 6,773,007
MARKETABLE SECURITIES 20,118,273
FINISHED GOODS INVENTORY:
PRODUCT 6-1 ( 30,380 Units) [$ 296.35 Per Unit] 9,003,103
PRODUCT 6-2 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 6-3 ( 0 Units) [$ .00 Per Unit] 0
PLANT:
CURRENT PLANT [CAPACITY = 90,973] 68,680,067
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 30,000] 22,750,000
TOTAL ASSETS 127,324,450
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
CASH FLOW ANALYSIS REPORT, FIRM 6, QUARTER 5 PAGE 10
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OPERATING PERFORMANCE REPORT, FIRM 6, QUARTER 5 PAGE 10
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FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
DETAILED VARIABLE COST CALCULATIONS, FIRM 6, QUARTER 5 PAGE 11
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PRODUCT COST ANALYSIS ESTIMATES, FIRM 6, QUARTER 6 PAGE 11
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FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
SALES FORECASTING ACCURACY REPORT, FIRM 6, QUARTER 5 PAGE 12
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STOCK MARKET REPORT, FIRM 6, QUARTER 5 PAGE 12
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STUDY UNIT
# MARKETING RESEARCH STUDY DESCRIPTION COST TIMES COST
----- ---------------------------------------- ------- ------- ---------
TOTAL 317,384
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FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
FINANCIAL AND OPERATING STATEMENT MESSAGES, FIRM 6, QUARTER 5 PAGE 14
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INVENTORY LEVELS
Product 6-1 inventory is 30,380 units, which represents .4 quarters
of sales, at the current sales volume levels for this product.
*****************************************************************************
FIRM 6: ?????????????????????????????????????????????????? INDUSTRY C
SPECIAL BRANDMAPS NOTICES, FIRM 6, QUARTER 5 PAGE 15
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BRANDS: ONLY SOME BRANDMAPS BRANDS ARE AVAILABLE FOR USE AT THIS TIME
Brand 1 is available for use.
Brand 2 is available for use.
Brand 3 is available for use.
Brand 4 is not available for use.