ASSIGNMENT NO:2

STUDY OF CONSUMER PERCEPTION ON BIG

BAZAAR

Submitted to: Submitted by:

Mr. LOKESH JASRAI DEEPAK SINGH

Roll No.: RR1003A74

Reg. No.: 11013081

Section: R1003
QUESTIONNAIRE:

I am conducting a survey on “CONSUMER PERCEPTION TOWARDS

BIG BAZAAR”. Kindly spare of your valuable time to go through the
questionnaire and give your view on this topic.

1.WHAT IS YOUR NAME?

A: _________________

2.WHAT IS YOUR AGE?

A: 18-28
B: 28-38
C: 38-48
D: 48-58
E: 58+

3.WHAT IS YOUR GENDER?

A: MALE
B: FEMALE
4.HOW OFTEN DO YOU SHOP?
A: ONCE A WEEK
B: ONCE IN 2 WEEKS
C: ONCE A MONTH
D: ONCE A YEAR

5.WHAT DO YOU MOSTLY SHOP AT BIG BAZZAR?

A: CLOTHING
B: ACCESSORIES
C: GROCERIES
D: OTHERS

6. WHAT MAKES YOU TO CHOOSE BIG BAZZAR?

A: QUALITY
B: FASHION
C: AFFORDABILITY
D: VARIETY
E: ALL UNDER ONE ROOF
F: BRAND NAME
G: SERVICE
H: STORE ATMOSPHERE
I: LOYALTY
J: PROXIMITY

7.DO YOU FREQUENTLY VISIT THE STORE?

A: YES
B: NO

8.THROUGH WHICH MEDIA YOU HAVE BEEN

COMMUNICATED ABOUT THE SALES PROMOTION
OFFER IN BIG BAZAAR?
A: TV
B: NEWS PAPER
C: RADIO
D: MAGAZINE

9. WOULD YOU LIKE TO CHANGE YOUR REGULAR

APPAREL BRAND?
A: YES
B: NO
10. INDICATE YOUR SATISFACTION LEVEL BASED
ON THE GIVEN PARAMETERS FOR THE BIG BAZZAR.
A: HIGHLY-SATISFIED
B: SATISFIED
C: NEUTRAL
D: UNSATISFIED
E: HIGHLY-UNSATISFIED

11. THIS STORE HAS CLEAN, ATTRACTIVE, AND

CONVENIENT PUBLIC ARES(RESTROOMS, FITTING
ROOMS)
A: STONGLY-DISAGREE
B: SOMEWHAT-DISAGREE
C: NEUTRAL
D: SOMEWHAT-AGREE
E: HIGHLY-UNSATISFIED
F: STONGLY-AGREE
12. HOW IS THE CLEANLINESS/HYGIENIC OF FLOOR
INSIDE THE STORE?
A: EXCELLENT
B: GOOD
C: OK
D: BAD

13. HOW IS THE INTERNAL ENVIRONMENT OF THE

STORE?
A: EXCELLENT
B: GOOD
C: OK
D: BAD

14. HOW SATISFIED ARE YOU WITH THE

BACKGROUND MUSIC PLAYED INSIDE THE STORE
WHEN YOU ARE SHOPPING?
A: IT MUST
B: GOOD, CAN BE PLAYED
C: SOMETIMES OK
D: IT IS NOT NEEDED

15. ARE YOU SATISFIED WITH THE STRATEGY OF

BIG BAZZAR?
A: YES
B: NO

16. WHICH APPAREL BRAND YOU PREFER FIRST RANK

THEM.
A: PETER ENGLAND
B: BIG BAZZAR
C: RAYMONDS
D: VIMAL
E: SIGNATURE

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