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  • Faculty of Media and Communications in Serbia

    Transféré par

    Danica Čigoja
    22 vues17 pages
    This document discusses strategies for Serbia's investment promotion agency (SIEPA) to attract new investors and implement an eco and etno strategy. It recommends that SIEPA develop close ties to the private sector, understand investor needs, and charge fees for services. It outlines short, mid, and long-term strategies including identifying promising industries, conducting advertising campaigns abroad, and establishing infrastructure. The eco and etno strategy focuses on green energy, organic food, agriculture, textiles, wood, furniture, and recycling. It stresses creating public awareness and developing domestic and export markets.

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    Titre original

    BIG2010.casestudy.FMKteam

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses strategies for Serbia's investment promotion agency (SIEPA) to attract new investors and implement an eco and etno strategy. It recommends that SIEPA develop close ties to the private sector, understand investor needs, and charge fees for services. It outlines short, mid, and long-term strategies including identifying promising industries, conducting advertising campaigns abroad, and establishing infrastructure. The eco and etno strategy focuses on green energy, organic food, agriculture, textiles, wood, furniture, and recycling. It stresses creating public awareness and developing domestic and export markets.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    22 vues17 pages

    Faculty of Media and Communications in Serbia

    Transféré par

    Danica Čigoja
    This document discusses strategies for Serbia's investment promotion agency (SIEPA) to attract new investors and implement an eco and etno strategy. It recommends that SIEPA develop close ties to the private sector, understand investor needs, and charge fees for services. It outlines short, mid, and long-term strategies including identifying promising industries, conducting advertising campaigns abroad, and establishing infrastructure. The eco and etno strategy focuses on green energy, organic food, agriculture, textiles, wood, furniture, and recycling. It stresses creating public awareness and developing domestic and export markets.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 17

    Faculty of Media and Communications

    Team members:
    Danica Čigoja
    (Svetozar Kujić i Tea Trifunović)

    Belgrade International Games 2010. (BIG)


    SIEPA’S IMPROVEMENT
    ECO & ETNO STRATEGY

    SERBIA – WHERE RISKS ARE LOW


    AND PROFITS HIGH
    Why Serbia?

    GDP per Capita (2009) 6,585$.


    VAT rate: 18%.
    Labor costs per person: 566€.
    Salary tax rate: 12%.
    English speaking population: 49%.

    Belgrade – ‘new Frankfurt’.


    The Dual Role of SIEPA

    Private agency?
    Government agency?
    Public agency?
    Improvements in (public) SIEPA
    Board of directors = representatives from both the
    public and private sector.
    Developing a close working relationship with the
    private sector is essential.
    Develop a keen and detailed understanding of
    investor needs and specific market conditions in the
    various industries.
    Charging Fees for Services.
    Cooperating with a range of individual companies.
    … else
    What PROJECTS
    do you need?
    ATTRACTING NEW INVESTORS
    - PRODUCTS INDENTIFICATION
    - MEDIA PROMOTION Short term
    strategy
    - SERVICES (TRAINING, CONSALTING)
    - PREPARING GLOBAL STRATEGY

    - GLOBAL STRATEGY IN PRACTICE Mid


    term strategy
    - INFRASTRUCTURE (new roads,
    edu. reorganisation, etc.).
    ATTRACTING NEW INVESTORS
    IMAGE BUILDING
    •Advertising
    •PR events
    •Mass media campaigns abroad
    •Investor forums
    •Maintaining relationships with journalists and
    business partners
    ATTRACTING NEW INVESTORS
    INVESTMENT GENERATION
    •Identification of potential investors
    •Matchmaking
    •Direct mailing, telephone campaigns
    •Seminars for targeted investors
    ATTRACTING NEW INVESTORS
    INVESTMENT SERVICING
    • Information provision
    •"One – stop shop" registration/approval service
    • Sectoral analyses
    • Aftercare
    ATTRACTING NEW INVESTORS
    POLICY ADVOCACY
    •Surveys of private sector
    •Participation in task forces
    •Policy and legal proposals to authorities
    •Lobbying
    ECO & ETNO STRATEGY

    Green energy
    Food and beverages

    Agriculture
    SERBIA Tourism

    Wood & Furniture


    Textile & Clothing
    ECO & ETNO STRATEGY
    Green energy
    Organic food and beverages
    Eco-etno package
    Etno tourism
    Agriculture
    Textile & Clothing
    Eco wood & Eco furniture
    Recycling
    ECO & ETNO ACTIONS

    - Public awareness
    - Domestic market
    - Export market
    Zhang Xin
    (Recycling company)
    One-stop shop for Serbia
    Don’t let this! Don’t kill ideas!
    m e!
    ur ti
    o r yo
    ou f
    nk y
    Tha

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