ICICI Bank - A SWOT Analysis - Presentation Transcript

1. PGDIE 40 NITIE, Mumbai Industrial Credit and Investment Corporation of India (ICICI) Bank A
SWOT Analysis Strengths ICICI Bank has today emerged as the SECOND largest bank in
India and is among the top 250 banks in the world within a decade of its operation. Currently it
has an asset of worth around USD 81 Billion*, with a profit after tax of USD 896 million*. ICICI
Bank is now a global player in the arena of International Banking through its operations in 18
countries all over the world. ICICI Bank has expanded its market capitalization through
enlistment not only in NSE and BSE, but also in becoming the first non-Japanese Asian bank
to get enlisted in NYSE. ICICI has successfully diversified its operations to a number of
financial spheres, starting from general banking activities to general insurance, credit card
services, mutual funds, stock trading, loans etc. It has a massive customer pool of 14 million
(and counting...), and the same is served through 2016 branches*, and 5219 ATMs* in India.
ICICI is considered as the pioneer in usage of Internet services for Online Banking from the
comforts of home and offices. Much of its success is attributed to aggressive and innovative
marketing strategies for its diversified range of products and services. Weakness It primarily
targets upper middle class and upper class of the society, thereby losing the business
opportunities concentrated at middle and bottom sections of the economical pyramid. ICICI
levies higher services charges for various transactions making it expensive to afford by the
major sections of the society. * Figures as on 31st March, 2010. 1
2. PGDIE 40 NITIE, Mumbai Opportunities Expanding business to the middle and lower income
groups of the society by introducing economical version of its services and hence making it
affordable. Threat More and more banks are coming up, both in private and public sector, with
Online Banking Systems (which no longer is the exclusive domain of ICICI), competitive
service charges and interest rates, lucrative loan schemes and insurance policies etc. In view
of above, ICICI has to re-model its business strategies to cope with stiff competition from the
fast growing pool of players in the Indian Banking Sector. -By Subhrajyoti Parida Roll No. 124,
Sec. B, PGDIE-40 Batch. * Figures as on 31st March, 2010. 2