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  • B Cantwell J Flear Tuborg YCN

    Transféré par

    briancantwell
    75 vues6 pages
    Tuborg's idea of Live Unleashed is being promoted through a national competition, to a targetted audience of 18-24 year old men who are fun loving and affluent. Show us through video, audio or still images and be in with a chance to win a holiday of a lifetime.

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    Tuborg's idea of Live Unleashed is being promoted through a national competition, to a targetted audience of 18-24 year old men who are fun loving and affluent. Show us through video, audio or still images and be in with a chance to win a holiday of a lifetime.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    75 vues6 pages

    B Cantwell J Flear Tuborg YCN

    Transféré par

    briancantwell
    Tuborg's idea of Live Unleashed is being promoted through a national competition, to a targetted audience of 18-24 year old men who are fun loving and affluent. Show us through video, audio or still images and be in with a chance to win a holiday of a lifetime.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    Brief Definition

    Build awareness of the Tuborg brand by creating a visual Live Unleashed - To abandon all control of what is expected
    promotional campaign based on the theme Live Unleashed. and disregard the constraints and responsibilities of life

    What How
    We intend to promote Tuborg’s idea of Live Unleashed Enter the competition by showing Tuborg How do you Live
    through a national competition, to a targetted audience Unleashed? Show us through video, audio or still images
    of 18-24 year old men who are fun loving and affluent. and be in with a chance to win a holiday of a lifetime.

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear One of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05
    TV Advert Storyboards

    Advert 1 and 2 - Video sampled from Youtube which perfectly captures the spirit of Live Unleashed.

    Advert 3 and 4 - Video shot and edited by us. This is how we Live Unleashed. How do you live it?

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear Two of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05
    TV Adverts

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear Three of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05
    Billboards

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear Four of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05
    Web Page and Leaflet

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear Five of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05
    Merchandise

    This is how we Live Unleashed. YCN Brief 2011 - Tuborg Brian Cantwell and Jamie Flear Six of Six
    How do you Live Unleashed? Leeds College of Art
    Graphic Design Level 05

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