Visual

Merchandising
&

Space Planning
What is Visual Merchandising ?

Why Visual Merchandising?

• Make merchandise desirable

• Make merchandise easy to locate in the store
• Introduce and explain new products
• Promote store image
• Entice customers into the store
• Show merchandise assortment,
fashion leadership, brands.
 Classification of VM

• Exterior
Presentation

• Interior
Presentation
 Exterior Presentation
• Exterior Signs
• Marquees
• Banners
• Awnings
• Walks and Entries
 Interior Presentation
• Shelves
• Counter and Table
Display
• Shadow Boxes
• Ledges
• Island Areas
• Platform Displays
• Gondolas
• Colour & Lighting
 Windows

• Open ended

• Closed ended
 Space Planning
Objectives
• Increase Revenue

• Visual Merchandising

• Enhance Customer
Shopping Experience
 Area Mix

25%
Selling
Circulation
15% 60% Back Areas
 Layout & In store design
F r e e F lo w G r id

T ills
C a s h ie r

Fr eFlow Grid
RaceTrk
H eringbo
Sp ine

R ace T rack

C a s h ie r

H e r r in g b o n e
S p in e

C a s h ie r C a s h ie r
 Selecting a Layout
• Complete presentation of merchandise

• Right Balance

• Need of people

• Target Audience
 Comparative Analysis
• Exterior

• Interior

• Space Planning
Exteriors

 Windows
• Closed Back
• Use of Props
• Front Lightings
• Use of Merchandise
Exteriors
 Windows
• Closed Window
• Props not used
• Back lightings
• Use of Vinyl's
Free Flow layout
Advantages
• Increased impulse purchases
• Visual appeal
• Flexibility

Disadvantages
• Possible confusion
• Waste of floor space
• Difficulty of cleaning
Grid Layout
Advantages
• Merchandise exposure
• Ease of cleaning
• Simplified security
• Possibility of self-service

Disadvantages
• Plain and uninteresting
• Limited browsing
• Limited creativity in decor
 Space Planning
• Category/Merchandise Management

• Trial Rooms

• Cash Counters
 Conclusion
• Indian Retailing is at its Boom, no fixed format.
Retailers Experimenting with the format to
generate revenue and attract customers.
l