London Trinity College

HNC/HND
ASSIGNMENT BRIEFING SHEET

Course: HNC/HND
Unit: Visitor Attraction Management
Unit Code: R/601/1758
Module Tutor: Anwar Choudhury
Credit value: 15
QCF Level: 4

Briefing date: 14th Feb 2011

Hand in date: 20th April 2011 Return date

Word Limit: Not Applicable

Student Name: Student ID:

I certify that the work submitted for this assignment is my own. Where the work of
others has been used to support my work then credit has been acknowledged.

Signature: ……………………. Date: ……………

The aim of this unit is for learners to develop their understanding of the
importance of both attraction management and development to the appeal and
popularity of destinations or areas within the UK and other part of the World.
Learners will have opportunities to visit and research different visitor
attractions and gain knowledge about the destination management, products
and services they offer, the interpretation techniques they use and the types of
visitors they appeal to.

Specification for Assessment

Unit introduction

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 London Trinity College
HNC/HND
ASSIGNMENT BRIEFING SHEET

Visitor attractions are often cited as the reason mass tourism began in the tourist
destinations. In the early age it became fashionable for some people to travel to see
stately homes which were opened by their occupants on request. Today, thousands
of visitor attractions, including parks and farms, historic properties, theme parks,
zoos, gardens, museums, galleries and places of worship in tourist destinations.

This unit will develop an appreciation of the variety of visitor attractions and the
interpretation techniques they use to create appeal to different types of visitor.
Learners will investigate the appeal that different types of visitor attractions have for
different types of visitor, looking at features such as destination management,
location, price, the products and services they offer, what they do to generate
interest and to attract and entertain visitors, as well as considering ways to increase
their appeal.

Assessment Criteria for Pass Assessment Criteria for Assessment Criteria for
Merit Distinction
(please tick as appropriate)

P1.1 Discuss the overlap of M1.1 Define, describe D1.1 With example critically
visitor attractions in relation to and explain the different evaluates the different types
particular types of attraction. types of visitor attraction. of tourist destination and
how these tourist
P1.2.Analyse the importance of
M1.2 With example, destinations revitalize an
different visitor attractions.
explain how the visitor area.
attraction contributes to D1.2 Critically evaluate the
the local economy. rationale, scope and tools
for visitor attraction
management

D2.1
P2.1 Evaluate the needs and M2.1 How might the Evaluation of strategies that
motivations of different visitor motivational ‘push’ of the have been developed with a
tourist affect the buying view to alleviating
types.
decision process for environmental and visitor
tourism? impacts of tourism at tourist

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 London Trinity College
HNC/HND
ASSIGNMENT BRIEFING SHEET

P2.2 Evaluate impacts of tourism attractions.

on visitor attractions. M2.2 Consider the factors
that might motivate a
tourist to travel to a range
P2.3 Analyse the effect of of different destinations.
different theories of tourist
motivation on the management
of visitor attractions.

P3.1 Discuss the processes and M3.1 What are the main
potential issues involved in the factors affecting the
development of visitor establishment of a new
attractions. large scale theme park
attraction?

P4.1 Analyse different visitor M4.1 What techniques D4.1 Why do visitor
management strategies. are available to a visitor attractions fail? Illustrate
attraction in managing your answer with reference
P4.2 Evaluate management the impacts of its visitors? to real-world examples.
techniques in relation to Illustrate your answer
Sustainability. with reference to the
Stoneheng and Avebury
World Heritage Site.

M4.2 Explain how one

would judge the success
of tourism development
projects

Assessment Criteria

Achievement of a pass grade

A pass grade is achieved by meeting all the requirements defined in the assessment
criteria for each individual unit.

Achievement of a merit or distinction grade

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 London Trinity College
HNC/HND
ASSIGNMENT BRIEFING SHEET

All the assessment criteria and merit grade descriptors need to be completed within
a unit to achieve a merit grade. All the assessment criteria, merit, and distinction
grade descriptors must be completed within a unit to achieve a distinction grade.

Plagiarism and Collusion

Any act of plagiarism and collusion will be seriously dealt with according to the
regulations. In this context the definition and scope of plagiarism are presented
below:

“Using the work of others without acknowledging source of information or inspiration.

Even if the words are changed or sentences are put in different order, the result is
still plagiarism”. (Cortell 2003)

Collusion describes as the submission of work produced in collaboration for an

assignment based on the assessment of individual work. When one person shares
his/her work with others who submit part or all of it as their own work.

Indicative reading for learners

Textbooks
Dale G – BTEC Level 3 National Travel and Tourism Student Book 1 (Pearson 2010)
ISBN 9781846907272
Dale G – BTEC Level 3 National Travel and Tourism Student Book 2 (Pearson 2010)
ISBN 9781846907289
Dale G, Kelly M, King C and Jefferies M – BTEC Level 3 National Travel and
Tourism Teaching Resource Pack
(Pearson 2010) ISBN 9781846907296
Fyall A, Garrod D, Leask A and Wanhill S – Managing Visitor Attractions
(Butterworth Heinemann, 2008)
ISBN 978-0750685450
Holloway C – The Business of Tourism (FT Prentice Hall, 2006) ISBN 0273701614
James E, Thirlaway J and Woodhouse U – BTEC National in Travel and Tourism
(Hodder Education, 2007)
ISBN 9780340945735

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 London Trinity College
HNC/HND
ASSIGNMENT BRIEFING SHEET

Newspapers and Journals

Hospitality and Tourism Management
Travel Trade Gazette
Travel Weekly
Websites
There are a number of websites that provide general information on Visitor
Attractions in the UK – here are a
selection:
www.uk.visitor-attractions.com
www.alva.org.uk
www.enjoyengland.com
www.tourist-information-uk.com
www.uktouristattractions.co.uk
Nearly every visitor attraction has its own website – here are a selection:
www.albertdock.com
www.chesterzoo.org
www.dartmoor-npa.gov.uk
www.hrp.org.uk
www.ingletonwaterfallswalk.co.uk
www.leeds-castle.com
www.royalarmouries.org
www.theblackpooltower.co.uk
www.wookey.co.uk