Some BIG

thinking
about small phones
 Why Mobile
Is Way Bigger
Than You Realize
The Case for a Mobile Explosion

1. Data Mashups = Magic

2. Location Layer Grows Up
3. Peripherals Get Smart & Connected
4. Software Rules the Cutting Edge
5. Information: Pull to Push
6. Android + Commoditized Tablets
7. Social + Mobile = Killer Combo
2011
2015
Who’s Talking?

http://drod.io/323t0U0H0t2a1M1m2610
The Founding Team
Daniel R. Odio
The CEO  GE, startups

Isaac Mosquera
The CTO  XM Radio Sean Shadmand
The CSO  Tagged
Mobile: A Long Time Coming
Mary Meeker Has It Right
Mary Meeker Has It Right
Mary Meeker Has It Right
2010 iPhone = 2000 iMac…. But
2000 iMac
• Operating System - Mac OS 9.0.4
• Processor - 500 MHz PowerPC G3 CPU,
128MB Memory
• Graphics - ATI Rage 128 Pro, 8MB of
memory (8 million triangles)
• Screen - 786K pixels
• Data Transfer Speeds - 1.3-12.5 MB/s
(DVD-ROM-1/100 Ethernet)
• Storage - 30GB Hard Drive
• Dimensions - 15.0 x 15.0 x 17.1 in.
• Weight - 34.7 pounds
2010 iPhone 4
• Operating System - iOS 4.0
• Processor - 1 Ghz ARM A4 CPU, 512MB
Memory
• Graphics - PowerVR SGX 535, uses
system memory (28 million triangles)
•Screen - 614K pixels
• Data Transfer Speeds - .04-20MB/s (3G-
WiFi)
• Storage - 32GB Flash Drive
• Dimensions - 4.5 x 2.31 x .31 inches
• Weight - 4.8 ounces
Client:Mainframe Part Deux
Phone:Cloud
 The Age
of The Mobile
Supercomputer
Is Upon Us
Massive Disruption:
What Comes Next
 <1>
Data Mashups
=
Magic
OLD: Legacy
Data Systems

New:
APIs, Web
Services
Layers,
Service
Oriented
Architecture
Data Becomes Less Lossy
API
 <2>
Location Layer
Grows Up
 <3>
Peripherals
Get Connected
& Smart
Pranav Mistry: 6 Sense
th
 <4>
Software Rules
the
Cutting Edge
 App =
functionality
that just works
 <5>
Information Goes
From Pull to Push
 <6>
Android +
Commoditized Tablets
BUT: Mobile’s Dirty Little Secret…
 <7>
Social + Mobile
=
Killer Combo
The Interest Graph
Social v2.0
Social Graph =
Offline friends online

Interest Graph =
Communities sharing an interest
 Socialize is an

Activity Stream

• Turning the lights on in the app

• Map or list view
Socialize is

Challenges

“This gets to the heart

of engagement and
differentiates our app
from every other
instructional app.”
David Plant
Director of Mobile
PGA TOUR
www.GetSocialize.com
Contact Information

Daniel R. Odio
AppMakr CEO
202.250.3846 cell
Daniel.Odio@AppMakr.com