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• Lack
of
technology


awareness


• Lack
of
expertise/knowledge

• Price‐
expensive

• Perceived
value
is


• No
purpose

• Bad
reviews
–
peer
groups

Motivation
to

not
purchase
 

Smiggle

products

• Price

• Office
works


• Convenience/

• Target

transportation

• Big
W


General
 • Entertainment

• Bud


attitudes
 Motivation
for
 • Sense
of
belonging


regarding
 purchasing
 • Social

competition
 Smiggle
 • Work
employment

Fun

and
their

Smiggle
 Products
 •
products

 • Usage
purpose


Mental

• Flexibility
of
transfer



Map

 


• Quality/performance

• Expensive
 • Age

• Fun
 • Income

• Colourful

 • Gender

• Youthful


Perception
of
 • Relationship
status

• Leader

 Demographics

Siggle

 • Living
situation

• Innovative
 • Education

• popular

• Fashion‐
Trend
Setting


• Creative

 

• Hip
and
Cool



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