Académique Documents
Professionnel Documents
Culture Documents
awareness
• Lack
of
expertise/knowledge
• Price‐
expensive
• Perceived
value
is
• No
purpose
• Bad
reviews
–
peer
groups
Motivation
to
not
purchase
Smiggle
products
• Price
• Office
works
• Convenience/
• Target
transportation
• Big
W
General
• Entertainment
• Bud
attitudes
Motivation
for
• Sense
of
belonging
regarding
purchasing
• Social
competition
Smiggle
• Work
employment
Fun
and
their
Smiggle
Products
•
products
• Usage
purpose
Mental
• Flexibility
of
transfer
Map
• Quality/performance
• Expensive
• Age
• Fun
• Income
• Colourful
• Gender
• Youthful
Perception
of
• Relationship
status
• Leader
Demographics
Siggle
• Living
situation
• Innovative
• Education
• popular
• Fashion‐
Trend
Setting
• Creative
• Hip
and
Cool