Académique Documents
Professionnel Documents
Culture Documents
Total Set –2
Dangler POP
POP Communication medium
Opinion Polls Daily basis
Corporate Image Study Advertising research
Rating the views regarding the product or a service Itemized rating scale
Ranking the attributes as per the preferences Rank Order Scale
Indication of two or more entities being different from each other Nominal Scale
Placing different entities in relative position Ordinal Scale
Set 1
Question Measurement of Attitudes is done through :-
Correct Answer Scaling techniques
Question What is the source of information to know the technical details of norms for using construction chemicals?
Correct Answer Indian Concrete Journal
Question Brand image building is not important in case of industrial product for quality.
Correct Answer False
Question In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer Spatial maps
Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do
so, is known as Construction technique.
Correct Answer False
Question This Question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease
Question Retail Store Audit(RSA) divides India into 4 zones and 22 states.
Correct Answer True
Question The significance of Market Research is increasing due to shift from ________ competition.
Correct Answer Price to non price
Question The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer Roseinweig test
Question The accuracy and reliability of sampling data is affected by two different types of errors :-
Correct Answer Sampling errors and Non-sampling errors
Question The client or organization should answer the queries of cost v/s benefits of research.
Correct Answer True
Question While formulating the research purpose the following points should be taken into consideration :-
Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.
Correct Answer Relative peakedness
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Question Getting the response for television viewership from a group of respondents over the period of six months is an example of
consumer panel survey.
Correct Answer True
Question Which of the following methods is not used for descriptive research?
Correct Answer Experiments
Question In MDS, two-way modes, products can be compared on objective and perceived attributes.
Correct Answer True
Question Taking the responses on which political party will win the upcoming election is known as ________.
Correct Answer Opinion Poll
Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known
as :-
Correct Answer Regression analysis
Set 2
Question When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer True
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Question Pretesting gives an advanced view of :-
Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective
Question In two mode, two way data of MDS, the products can be compared on the basis of ________ .
Correct Answer Objective and perceived attributes
Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the
Brand and the media where it appeared. This is known as :-
Correct Answer Recognition Test
Question Clarity in report writing should be there to avoid vagueness and misinterpretation.
Correct Answer True
Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .
Correct Answer FMCG PRODUCTS
Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The company did not have any
major threat from competition in the Indian market.
Correct Answer False
Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.
Correct Answer False
Question The assumption that the respondents externalization is the process of his internalization is observed in ________.
Correct Answer Thematic Apperception Test
Question A good Research Design should ensure that the data is gathered :-
Correct Answer Accurately , Timely , Economically
Question In Report writing, letter of transmission indicates :-
Correct Answer To whom the report is submitted, reason for research and official authorization
Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through
information supplied by initial units called________.
Correct Answer Refferals
Question Descriptors describing the selection criteria of the individuals needed for the study are known as:
Correct Answer Respondent Descriptors
Question Likert Scale allows the respondents to either agree or disagree with the statement.
Correct Answer True
Question ________ are the internalized factors that cause people to behave the way they do.
Correct Answer Motives
Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.
Correct Answer Munshi
Question Through cluster analysis objects/cases are classified into relatively________ group called cluster.
Correct Answer Homogeneous
Question The researcher must work according to the client's biases, prejudices and prejudgment.
Correct Answer False
Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering
attracting business executives, before that, it ________.
Correct Answer Wanted to study the data of guests already available with the hotel
Question The arrangement of data items in a numerical sequence either ascending or descending order is :-
Correct Answer An array
Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer False
Unsolved/Skipped Questions
The producers in the sellers' market are also forced to take decisions based on the market information because
The resources are scarce
There is cut throught competition
Due to the government regulations
To cut the costs
In absence of proper Planning/ Analysis /Problem Definition/ Information the market research becomes a data collection exercise.