INSTITUTE OF BUSINESS

MANAGEMENT & RESEARCH

PROJECT REPORT
ON
MARKETING OF LIFE INSURANCE
PRODUCT

Savadiya Deepak Ishvarbhai Roll no.117 Div - c

 RATIONALE OF STUDY

 Insurance is a booming Sector

 To learn and understand consumer

behavior in insurance industry
 OBJECTIVE OF STUDY

To learnt the marketing skills required in

selling of insurance products
To observe the organizational culture
To observe the consumer buying behavior
To inculcate the marketing skills
 EXPECTED CONTRIBUTION

 Company will be benefited by the findings of

the research

Management students can use it for further

research in the same area
RESEARCH METHODOLOGY
 TYPE OF RESEARCH

DESCRIPTIVE RESEARCH
 Source of data

 For this analysis I used primary

and secondary data to come an a
particular conclusion.
Instrument for data collection

Questionnaire
Interviews
Websites
 Time Taken

Total duration of project – 6 weeks

Field work – 5 weeks
Time taken for report prepration – 1
week
 Field Work

 My profile was totaly personal selling so,

for the complition of my target I went in the
market and tried to convince the people.
 Data Analysis

Response
(30% positive,50% negative,20% neutral)

Consideration
(43% tax saving tool,52% future securing,5%
saving & investment)
 Limitation
Lack of awareness
Unsought good
Time constraint
Limited products
 Finding

Dissatisfaction

Policies are rigid

Bright opportunities are there

 Suggestion

(1) Company should arrange some promotional

campaign for the awarness.

(2) The Quality training should be provided

by the company.