Marketing Quiz

1. The four stages of Product Life Cycle

are:
• Introduction

• Growth

• Maturity

• Decline
 2. The 4ps of marketing are:
• Product

• Price

• Place

• Promotion
 3. Positioning is how competitors
perceive your products.
• Yes or No

NO
4. Brand names are used to help
identify a product.
• True or False

True
5. Information taken from a magazine
is an example of primary research.
• True or False

False
6. Intensive distribution is used for low
price or impulse items.
• True or False

True
7. SWOT Analysis is done to determine
the sale of an organization.
• True or False

False
8. Marketing predominantly is about
providing __________ to the
customers.

• Products/Benefits

Benefits
9. The firm concentrating their
marketing effort on one particular
segment is an example of _______
marketing.

• Niche/Differentiated

Niche marketing
 10. The range of products sold by a
business is known as _____________.

Product Line
11. Marketing managers often claim
that their product has a “USP” which
makes the product attractive and
different from the competitors. What
does “USP” stand for?

Unique Selling
Preposition
12. Brands that are positioned as having high
quality and high prices are known as _________
brands.

• Economy/Premium/Bargain

Premium
13. Which of the following is an
example of a “service”?

• Nokia 7110 mobile phone

• Hotpoint dishwasher
• Heinz tomato ketchup
• Advertising agency
14. Which of the following is an example of non-
durable product?

• Ice-cream
• DVD player
• Washing machine
• Personal digital assistant
15. Which of the following can be
classified as a capital good?

• Security men at a football stadium

• Large scale digital photocopier in a printing
business
• Staff restaurant in a large factory
• Photocopier in a small accounts office