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  • " Facebook": - Sentoran Shanmugeswaran - Ishyani Purnima Sundarapperuma

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    Sentoran Shanmugeswaran
    5 vues7 pages
    This document discusses key concepts related to Facebook including perception, learning and memory, motivation, self, and social influences. Specifically, it notes that Facebook users are motivated to fulfill social needs through common groups, chat, games and applications. It also explores how Facebook is used for relationships, business, and groups.

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    This document discusses key concepts related to Facebook including perception, learning and memory, motivation, self, and social influences. Specifically, it notes that Facebook users are motivated to fulfill social needs through common groups, chat, games and applications. It also explores how Facebook is used for relationships, business, and groups.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
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    Signaler comme contenu inapproprié
    5 vues7 pages

    " Facebook": - Sentoran Shanmugeswaran - Ishyani Purnima Sundarapperuma

    Transféré par

    Sentoran Shanmugeswaran
    This document discusses key concepts related to Facebook including perception, learning and memory, motivation, self, and social influences. Specifically, it notes that Facebook users are motivated to fulfill social needs through common groups, chat, games and applications. It also explores how Facebook is used for relationships, business, and groups.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 7

    “ facebook“

    •Sentoran Shanmugeswaran

    • Ishyani Purnima Sundarapperuma


    “ Perception “

    •Blue - “Cool”

    •Semiotic Process – How people obtain meaning from signs


    “ Learning and Memory “

    •Learning – relatively permanent change is behavior caused


    by experience
    “ Motivation“

    •Consumers motivated towards fulfilling their “Social Needs”

    •Common Groups, Chat, Games, Applications


    “ Self“

    Its attitude that person holds towards themselves

    “Real” Vs “Ideal”
    “ Social Influences“

    FB for Relationships

    FB for Business

    FB for Groups
    “ END “

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