Follow up ads in Magazines

Launch Ad 320 Sqcm (80cc) Ads Reminder through 2 insertions of 160 sqcm (40cc) (Genre specific magazines) FM Radio (Presence on top 3 FM stations of Mumbai) Cinema Online Ad OOH

Publication Publication Publication Sation Theatres Site

Bus Backs-Important arterial routes (Colaba,
Backbay, Mumbai Central, Wadala and worli
6 spot per day for 1 week Youth -Entertainment Social Media bus Depots)
Signage-Backlite Sigange on the main
Times of India Mahrashtra Times Home Review Magazine Radio Mirchi 7am-11am & 6pm-10pm Adlabs BollywoodHungama Orkut entrance e.g Mall, Theatres
Maharashtra Times Navbhrat Times Simly Mumbai Radio City 7am-11am & 6pm-10pm StarPlayer Facebook BQS
Navbhrat Times Lifestyle Lounge Red FM 7am-11am & 6pm-10pm Cinemax BigAdda Gyangang.com Hoarding
Mumbai Mirror The Indian Express Film Fare Desimad offcampus.com
Value maximization through RJ mentions & On-ground
Loksatta Star Dust activation Fame Mypopkorn academia.in
The Indian Express Stuff (lifestyle) BollywoodHungama yuvapunch
Loksatta front page DNA GQ Fun StarPlayer IndiaResults.com
Thehindimusic.com NAUKRIHUB.COM
DNA front page Midday RadioIndigo EFRESHERS.COM
Midday Guj Nowrunning.com Hotjobseeker.com
Midday front page strip ad Inquilab Boxofficeindia.com Studyshared.com
Midday Guj front page strip ad Bookmyshow.com latestt.com
Inquilab Hindusatan Times Famecinemas.com apnacareers.com
gurujimusic
HT front page Navbharat Glamnglory
Dhingana.com
Hamara Mahanagr Thehindimusic.com

Lokmat

Budget Summary
Medium Spends
Print 40
Radio 10
Cinema 20
Online Advertising 10
OOH 20
Total Spend 100