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This document lists various potential marketing project topics for MBA students, including customer satisfaction surveys, service quality studies, service blueprinting, competition analysis, customer data analysis, brand awareness studies, and analysis of purchase influencing factors. It also includes common marketing topics like product life cycles, marketing mixes, promotional strategies, celebrity marketing, and after-sales service. More topic ideas can be found on the listed website.
This document lists various potential marketing project topics for MBA students, including customer satisfaction surveys, service quality studies, service blueprinting, competition analysis, customer data analysis, brand awareness studies, and analysis of purchase influencing factors. It also includes common marketing topics like product life cycles, marketing mixes, promotional strategies, celebrity marketing, and after-sales service. More topic ideas can be found on the listed website.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
This document lists various potential marketing project topics for MBA students, including customer satisfaction surveys, service quality studies, service blueprinting, competition analysis, customer data analysis, brand awareness studies, and analysis of purchase influencing factors. It also includes common marketing topics like product life cycles, marketing mixes, promotional strategies, celebrity marketing, and after-sales service. More topic ideas can be found on the listed website.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping ± Back stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employee¶s role in service delivery Effectiveness of channels (distributors/ DSAs) in service delivery Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study bcg matrix
more at http://www.citefin.com/986-project-topics-marketing-mba- student.html#ixzz16CSs7Xz3
1.Y product life cycle
2.Y media plan 3.Y test marketing 4.Y export pricing 5.Y tourism industries 6.Y brand equity 7.Y marketing Agro-product 8.Y packing need 9.Y marketing of SSI produt 10.Ywarehousing 11.Ytransport 12.Yrural marketing 13.YCRM 14.Ycustomer retention 15.Ymanagement of services 16.Ycustomer behaviour with product 17.YFEMA 18.Ytele marketing 19.Ysky shops 20.Ynet work marketing 21.Yglobal marketing 22.Yindustrial goods marketing 23.Ymarketing mix case study 24.Ypromotional strategies 25.Yexchange offers 26.Yafter sales service 27.Ycelebrity marketing 28.YPLC 29.Yrole of advertising 30.Yproduct diversification 31.Yproduct modification 32.Yproduct elimination