Assignment-1

Take out any practical service sector company(related

to any industry of the service sector) and create new
service product.(step 1 is real whereas step 2-4 should
be hypothetical)
It should involve the following steps
1. Introduction of the firm and its promoter group
and its current marketing mix(All the 4 p’s of
marketing).It should be real companies.
2. Develop the physical evidence required in your
service sector(involves the pictures and graphics
you can add to improve the presentation effect).
 continue
3. Develop the various processes which will be
involved in the service delivery process. Explain
the various processes step by step.
4.Develop separately at the last the blueprint of
your services in around three pages(Take the help
of textbook).Show all lines clearly.
Note- submit the assignment in printed format on
15-4-2011 individually. Take the help of text book
and internet. No two assignments should match
since it must be your innovation child and should
not be less than 15 pages.