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Professionnel Documents
Culture Documents
APPENDIX – B
0.09 99 52.02 49
0.20 98 54.03 48
0.32 97 56.03 47
0.45 96 58.03 46
0.61 95 59.99 45
0.78 94 61.94 44
0.97 93 63.85 43
1.18 92 65.75 42
1.42 91 67.48 41
1.68 90 69.39 40
1.96 89 71.14 39
2.28 88 72.85 38
2.63 87 74.52 37
3.01 86 76.12 36
3.43 85 77.68 35
3.89 84 79.12 34
4.38 83 80.61 33
4.92 82 81.99 32
5.51 81 83.31 31
283
6.14 80 84.56 30
6.81 79 85.75 29
7.55 78 86.89 28
8.33 77 87.96 27
9.17 76 88.97 26
10.16 75 89.94 25
11.03 74 90.83 24
12.04 73 91.67 23
13.11 72 92.45 22
14.25 71 93.19 21
15.44 70 93.86 20
16.69 69 94.49 19
18.01 68 95.08 18
19.39 67 95.62 17
20.93 66 96.11 16
22.32 65 96.57 15
23.88 64 96.99 14
25.48 63 97.37 13
27.15 62 98.72 12
28.86 61 98.04 11
30.61 60 98.32 10
32.42 59 98.58 9
284
34.25 58 99.82 8
36.15 57 99.03 7
38.06 56 99.22 6
40.01 55 99.39 5
41.97 54 99.55 4
43.97 53 99.68 3
45.97 52 99.80 2
47.98 51 99.91 1
50.00 50 100.00 0
method.
Formula
Rij = Rank given for the ith variable by the jth respondent
ICICI Bank
Table 4.23 shows the ranks given for the factors that contribute the
TABLE 4.23
Factors Influencing Customers for Preference of the Bank
Sl. Rank
Reason Total
No. 1 2 3 4 5
1. Easy approach 4 5 30 2 9 50
5. Convenient in accessing
17 8 1 16 8 50
and payments
It is observed from the Table 4.23 that ‘Favourable Interest Rates” has
been ranked as the first factor for the preference of customers; convenient in
accessing and payments has been ranked second, easy approach occupies
287
and friendly services of the bank ranked as the fifth factor influences
Indian Bank
Table 4.24 shows the ranks given for the factors that contribute the
TABLE 4.24
Factors Influencing Customers for Preference of the Bank
Sl. Rank Tota
No. Reason
1 2 3 4 5 l
1. Easy approach 11 10 9 17 3 50
2. Quick and friendly services 7 6 6 15 16 50
3. Value – added services 8 9 17 5 11 50
4. Favourable interest rates 14 10 9 10 7 50
5. Convenient in accessing and
10 16 8 3 13 50
payments
Garrett’s Table Value 75 60 50 40 25
Source: Primary Data