Employer Brand Management –

Employer and Potential Employee Perspective

Objectives of the Survey:

1. To find out which employers are “preferred employers” in MBA institutes in and around
Mumbai, i.e. identify competition
2. To find out the reasons why students prefer a particular employer to others.
3. To find out what is expected of employers.

Student Survey

Name:
Age:
Sex:
Qualification:
Institute:
Specialization:
Work Experience:

1. Which industry would you prefer to join? (eg. Manufacturing, Telecom, Software,
etc.)

a) ________________________________________________________________

b) ________________________________________________________________

c) ________________________________________________________________

d) ________________________________________________________________

2. Which company would you prefer to join?

a) ________________________________________________________________
b) ________________________________________________________________

c) ________________________________________________________________

d) ________________________________________________________________
3. What is the determining factors towards joining that particular organisation/industry?

a) ________________________________________________________________

b) ________________________________________________________________

c) ________________________________________________________________

d) ________________________________________________________________

4. You learned about these factors of the organisation through, (please tick all
applicable)

a) Seminars held by the organisation

b) Pre-placement Talks

c) Company website

d) Personal contacts in the organisation

e) Others, please specify

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

5. Which of the following influences you in making a decision to join a particular

company?
(Rate each factor on the scale of 1-5, in the increasing order of importance of the
factors. 1 being the least important)

a) Job Security

b) Job Satisfaction

c) Salary

d) Work Culture

e) Location of work

f) Opportunities for growth

g) Autonomy at work
 h) Brand name of the organisation

i) Perquisites

j) Accountability at work

k) Any others you think should be on this list

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6. What do you expect to gain from your first job as a professional?

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7. What are the various initiatives/specific programs undertaken by different

organisations for continuous contact/relationship building with your institute?
a) Sponsoring scholarships
b) Arranging for seniors to address guest lectures
c) Encouraging industrial visits
d) Any others, please elaborate
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8. Are there any specific programs undertaken by different organisations for continuous
contact / relationship building with the students?
a) Sponsoring cultural / social programs
b) Alumni meets
c) Any others, please elaborate
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