

aid, people will forget what you did, but pe
PROPOSAL

WRITING
PRESENTED TO:
MS. SARA SANAULLAH
 GROUPMEMBERS
(IN ORDER OF APPEARANCE)

 ZONAIRA MUBARAK
AYESHA IQBAL
MUHAMMAD WAQAS
ZAKARIA AHMED
ZEESHAN FAHEEM
O
 PROPOSAL
V 
E DIFFERENCES BETWEEN REPORT
R AND PROPOSAL
V KINDS OF PROPOSALS
I FORMAT OF PROPOSAL
E TIPS FOR PROPOSAL WRITING
W SAMPLE PROPOSAL
CONCLUSION
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


The act of offering or suggesting
something for acceptance, adoption, or
performance. PERFO
RMA N CE
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


Gathers relevant
information

Process the


information

Proposes
Recommendations
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 Written to
someone with
authority or
peer
REPORT

sal
ro
o
p . PROPOSAL
P Vs t
o r
p
Re
Written to someone who needs to make a de
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 Writer uses language
related with
expressing
opinion.
PROPOSAL
REPORT sa l
o
r Writer uses language in such a way that he is p
op s.
p V rt
e po
R
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 Written to people
who can take
action or affect
outcome. PROPOSAL
REPORT
Written to someone whose decision will directly benefit th
sal
po
Pro Vs. t
r
e po
R
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 identify a specific
problem,
explain it and
recommend
action that will
lead to a PROPOSAL
solution.
REPORT
sal
identify a particular need, explain it and recommend how this
op
o

pr Vs. rt
e po
R
 
 “ PERSUASION LIES AT THE
HEART OF PROPOSAL
WRITING ”
MURPHY
 
CONTINUED BY:
AYESHA IQBAL
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL
Kinds of
proposal
TIPS FOR PROPOSAL WRITING
SAMPLE PROPOSAL CONCLUSION


GRANT PROPOSALS:

qFor funding
proposals to all
levels of
government.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


TECHNICAL PROPOSALS:


qResearch, academic,
business and
government.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


SALES PROPOSALS:


qFor all types of products

and services.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


BUSINESS PROPOSALS :


qThese are documents that attempt

to persuade targeted clients to
buy a particular service or
product.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION



Broadly, there are two types of business
proposals,

§ Solicited proposals
§
§ Unsolicited proposals
§
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION



SOLICITED PROPOSALS:


qA solicited proposal is when the

customer asks for a proposal.
q
qSolicited proposals are usually sent
to customers who issue a
“Request for Proposal” or RFP.

 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION



UNSOLICITED PROPOSALS:


qWritten but informal, proposals, or

quotations submitted on the
initiative of the submitter and
not in response to any formal or
informal request.



 
CONTINUED BY:
MUHAMMAD WAQAS
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


FORMAT OF PROPOSAL

Formal or long proposals

Short proposals
OF
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION

TITLE PAGE
LETTER OF TRANSMITTAL
EXECUTIVE SUMMARY/ ABSTRACT
TABLE OF CONTENTS
INTRODUCTION
BACKGROUND
PROCEDURES
EQUIPMENT AND FACILITIES
GENERAL FORMAT (LONG PERSONNEL
BUDGET
APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TITLE PAGE: TABLE OF CONTENTS

 INTRODUCTION

qTitle BACKGROUND

PROCEDURES
qName of person
submitting EQUIPMENT AND FACILIT

qSubmitted to PERSONNEL

qDate BUDGET

APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

 LETTER OF TRANSMITTAL: TABLE OF CONTENTS


INTRODUCTION
q The letter contains
BACKGROUND
information about the
PROCEDURES
particular project and/

or due dates. EQUIPMENT AND FACILIT

q Includes the recipient's PERSONNEL

address, your address, a
BUDGET
salutation and closing
APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
 EXECUTIVE SUMMARY:
INTRODUCTION

BACKGROUND
q Most important PROCEDURES
q A comprehensive
EQUIPMENT AND FACILIT
overview
q Summarize the PERSONNEL

objectives BUDGET

APPENDIXES
q Procedure
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
TABLE OF CONTENTS:
INTRODUCTION

BACKGROUND
q Main headings PROCEDURES
with page no.
EQUIPMENT AND FACILIT
q List of tables
q Figures and PERSONNEL

illustrations BUDGET

APPENDIXES
q
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
 INTRODUCTION:
 INTRODUCTION

BACKGROUND
q Purpose
PROCEDURES
q Problem
q Scope(what boundaries EQUIPMENT AND FACILIT
are you setting to
PERSONNEL
accomplish your
BUDGET
objectives)
 APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS

 BACKGROUND: INTRODUCTION
 BACKGROUND

q Previously work PROCEDURES

completed on
EQUIPMENT AND FACILIT
identical or related
projects PERSONNEL

BUDGET

APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
 PROCEDURES:
INTRODUCTION

BACKGROUND
qHow will you PROCEDURES

complete the
EQUIPMENT AND FACILIT
project
PERSONNEL
qSteps
BUDGET

APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

EQUIPMENT AND FACILITIES: TABLE OF CONTENTS

 INTRODUCTION

BACKGROUND
q Show that you realize
PROCEDURES
what facilities will be
needed. EQUIPMENT AND FACILIT

q Show that you have the PERSONNEL

required equipments BUDGET
and can get the rest
APPENDIXES
q
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
PERSONNEL:
INTRODUCTION

BACKGROUND
q Personnel PROCEDURES
arrangements
EQUIPMENT AND FACILIT
q The company areas
involved PERSONNEL

q Individual BUDGET

qualifications APPENDIXES
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
BUDGET:
INTRODUCTION

BACKGROUND
qTabular form PROCEDURES

q“Budget justification” EQUIPMENT AND FACILIT

paragraph
PERSONNEL

BUDGET

APPENDIXES
 APPENDIX
FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE

LETTER OF TRANSMITTA

 EXECUTIVE SUMMARY

TABLE OF CONTENTS
APPENDIXES:
INTRODUCTION

BACKGROUND
qReferences PROCEDURES

qTables EQUIPMENT AND FACILIT

qMaps, graphs(if
PERSONNEL
any) BUDGET

APPENDIXES
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


Form of a
SHORT memorandum:
PROPOSALS To:
From:
M
Subject:
N DU
MEM
OR A Date:

 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


In the body of your proposal, avoid
writing two or three pages of
unbroken text; rather, use
headings to indicate the separate
sections:

 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION

I. Statement of Problem

II. Proposed Project and Purpose
III. Plan of Activities with
Deadlines
IV. Evaluation

 
CONTINUED BY:
ZAKARIA AHMED
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL
Tips for proposal
writing
TIPS FOR PROPOSAL WRITING SAMPLE PROPOSAL CONCLUSION


CLARITY:

Before you begin

to write the
proposal,
summarize the
concept in 2-3
sentences
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


CONCISENESS:



Keep your
business proposal
as short as
possible.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


USE SIMPLE
LANGUAGE:



Target your
proposal’s
communication
style to your
intended audience.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


VISUAL ELEMENTS:

Include visual
elements such as
Logos, clip art,
graphs, charts,
tables and other
elements
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


TECHNOLOGY:


If your proposed
project involves the
use of technologies,
be very careful
with your
explanation.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


ELEMENT OF
FEEDBACK:



Conduct a post-
proposal review to
gain feedback and
to identify areas
for improvement.

 
CONTINUED BY:
ZEESHAN
FAHEEEM
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


A
pr 
act
ica
l
ex
a
m
pl
 S
H

R

I

N

K

W

R

A

P
 S
H

R

I

N

K

W

R

A

P
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 SUMMARY:



I am proposing that we switch to biodegradable
shrinkwrap for our baked goods when the current
supply of non-biodegradable shrinkwrap is
exhausted. The cost will be 8% higher, but the
sales department considers that the change will
increase sales more than enough to offset the
cost.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 BACKGROUND:


 This is probably just the right moment to make the

change. The Southern Ontario public is becoming
increasingly sensitive to the combined problems of
finding new landfill sites and filling them with plastic-
based bags and products that never decompose. If we
were to advertise that we are switching to a
biodegradable shrink-wrap because it is more
ecologically sound, we would be seen to have lined up
with public opinion. Coincidentally, we would be
changing to a Canadian-made product.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 DETAILS – SUGGESTION:



The non-biodegradable shrinkwrap we currently
use is "Clarifilm," an imported film distributed by
E-Z Distributors of Hamilton, Ontario. The
biodegradable shrinkwrap I am proposing is
"Ecowrap," which is manufactured and distributed
by Film wrap Ontario Inc, of Mississauga.
 Ecowrap starts to decompose 30 days after use,
which is at least two weeks beyond the "Best
Before“ date of any of our baked goods.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 DETAILS – EVALUATION:



I have tested a sample of Ecowrap on the Otto MK
111C wrapping machine and found only minor
adjustments were necessary: mainly the tension
required to feed the film from its roll into the
machine's pick-up rollers, and the need to make a
-1.4oC adjustment to the heat-sealer
temperature. Neither change affects operation.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 DETAILS – EVALUATION:



Mark Hamilton in the sales department has drawn
up a draft news-paper and flyer advertisement,
which will be released on the day we start using
Ecowrap. He predicts that the increased cost to
wrap each product package (which I estimate will
average $0.0047) will be offset by the increased
sales generated through public awareness.
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 ACTION STATEMENT:


 I propose that we use Ecowrap on a trial basis for

the remainder of 2002. May I have your approval
by March 25 to place my next order for
Shrinkwrap with Filmwrap Ontario Inc?
 A
pr
act 
ica
l
ex
a
m
pl
e
 DIFFERENCES BETWEEN REPORT AND
PROPOSAL KINDS
PROPOSAL
OF PROPOSAL
FORMAT OF PROPOSAL

TIPS FOR PROPOSAL WRITING

SAMPLE PROPOSAL CONCLUSION


 Proposal writing is not easy
 It consumes your time, energy and confidence
 The result can be negative



BUT, DO NOT FORGET...

 So many people have tried it and been successful!!

Believe in yourself! You can do it, too!



  REFERENCES
 research.microsoft.com/en-

us/um/people/.../proposal.html
 www.proposalsmartz.com/
 www.learnerassociates.net/proposal/
 www.pegaweb.com/articles/business-
proposal-writing.htm -
 www.writing.engr.psu.edu/.../proposal.sampl
es.html

 Effective Business Communication.. By:
Herta.A.Murphy
Thank
 You!
 Hat off to a
wonderful audience!