Jeanne P.

Luschin, MBA
Fairfax, VA 22031
jluschin@cox.net | res : 703-272-7655 LinkedIn: www.linkedin.com/in/jpluschin

Professional Profile

Entrepreneurial strategic thinker and team builder with a proven track record of successful leadership in
fundraising strategy and achieving or exceeding revenue goals. Seasoned professional experienced in
building diverse collaborative efforts and cultivating high level relationships with leaders in the
corporate, public and nonprofit sectors in order to achieve objectives.

Fundraising & Development  Strategic Planning

 Marketing, Communications & Research

Education

MBA, Case Western Reserve University

BA, Case Western Reserve University
In process of CFRE certification – exam in August

Key Accomplishments

Director, The National Blood Foundation, the foundation of AABB

2006-present
Direct the daily activities of the Foundation including fundraising ($1.5 million annually), strategic
planning and grant administration
 Exceeded fundraising revenue goals by 55% over four years
 Increased number of major donors by 32%
 Created new branding program to raise visibility of foundation through web site and marketing
materials
 Created strategic plan for continuous improvement and strengthening of key major donor
meeting to appeal to the CEOs of major donor corporations
 Created a moves management program
 Created the spinoff CEO Summit complementary program at AABB annual meeting for a wider
audience of potential donors
 Created NBF Leader Brief e-newsletter as key communication tool for major donors and
prospects
Consultant and Volunteer
2003-2006
 Consulting in Austin, TX
 Fundraising Board member, Capitol Area Reach Out and Read

Vice President, Marketing, Research & Publications

Building Owners & Managers Association
2002-2003
Managed all activities related to marketing products and services of the organization, including
corporate relations and fundraising, membership, market research and publications

 Created corporate sponsorship and fundraising program

 Directed multi-million dollar annual survey of commercial building management metrics
 Managed staff of five

Executive Vice President & COO, Interim CEO

Assisted Living Federation of America
2001-2002

Directed the daily activities of the entire organization with staff of 28 and budget of $6 million

 Interim CEO for 9 months after CEO resigned within 3 weeks of my starting
 Balanced a deficit budget for 2001 and 2002 by aggressive revenue generation and fundraising

President
Market Edge Consulting Group
1996-2001

 Developed innovative ways for associations to increase revenue and lower costs, fundraising,
marketing and business consulting services
 Saved one client over $250,000 annually on their operations

Associate Executive Director

American Occupational Therapy Association
1991-1996

Directed all the marketing and fundraising activities of the association with a staff of 25, revenue budget
of $9 million and expense budget of $2 million

 Managed a successful fundraising campaign for the new headquarters conference and
education center -- $180,000 raised vs. goal of $80,000
  Increased the sales of publications and other products, advertising and subscription revenue
from $600,000 to almost $3 million
 Increased membership for first time in five years – 25% over 4 years --- making membership
revenue the largest source of income
 Developed a business plan and launched a new member benefit, an award-winning monthly full
color glossy magazine - the single most popular member benefit in 20 years
 Led multiple project teams to develop and launch many new products and services, including
online educational products, workshops, books, newsletters, merchandise, product directories,
awareness campaigns and related services
 Jointly developed employee benefits and personnel policy with other senior managers

Marketing Manager
American Red Cross National Headquarters
1986-1991

 Initiated a strategic alliance with a major publisher, which saved $2 million in costs to develop
new training courses. This strategic alignment continues today as a business model for strategic
partnering for the ARC
 Managed a staff of four for the division marketing, market research and trade show exhibits

Professional Development

 Scheduled to take CFRE exam in August, 2011

 Conversant in fundraising software such as Personify, SharePoint, iMIS, Raisers Edge,
DonorPerfect, Convio as well as WealthEngine and other databases
 E-Commerce graduate certification program, University of VA
 Social media graduate-level courses, University of San Francisco
 Oral Presentation Skills
 Focus Group Moderating

Professional Activities

 Adjunct professor in Market Research at Mt. Vernon College, Washington, DC (now part of
George Washington University)
 Vice President of Membership and Board of Directors, American Marketing Association,
Cleveland Chapter
 Member: Association of Professional Fundraisers, American Society of Association Executives,
American Marketing Association, Direct Marketing Association and APRA
 Former Board member in charge of fundraising of CAROR (Capital Area Reach Out and Read),
Austin