Monday April 25, 2011

Your Local Executive WEST HOLLYWOOD, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,395,000 ≠≠
Asking Price Per Square Foot $ 761 ≠≠
The median list price in WEST HOLLYWOOD, CA 90069 - West Average Days on Market (DOM) 189 ≠≠
Hollywood this week is $2,395,000.
Percent of Properties with Price Decrease 36 %
Percent Relisted (reset DOM) 69 %
The Market Action Index has been basically flat recently, and days-
on-market decreasing, there are not strong signals for the direction Percent Flip (price increased) 4%
of the market. Median House Size (sq ft) 3002
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 3.0
Median Number of Bathrooms 4.0

Supply and Demand Market Action Index Strong Buyer's 17.0 ±+

The market has settled in at a relative stasis in inventory and sales ±+ No change == Strong upward trend ≠≠ Strong downward trend
conditions. It's a Buyer's market that has seen prices trend lower.
Expect that consistent up trends in demand will be required before = Slight upward trend ≠ Slight downward trend
price trends change significantly.

Price
Market Action Index Prices in this zip code have been on a downward trend recently
and this week, while essentially flat, doesn't break us out of that
cycle.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 6,900,000 6423 acre 4.0 6.0 50 27 0 3 269 Most expensive 25% of properties

8,001 -
Upper/Second $ 3,175,000 3500 10,000 sqft 3.0 4.0 52 28 0 2 204 Upper-middle 25% of properties

6,501 -
Lower/Third $ 1,847,000 2796 8,000 sqft 3.0 3.5 61 28 0 5 143 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 987,000 1766 6,500 sqft 3.0 2.2 62 28 0 2 144 Least expensive 25% of properties

Pickford Escrow

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