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Service blueprint: Coffee Shop

Events Accepted Execution Fail point


Participants
Time
1. Enter coffee 30sec Yes Customer
shop
2. Walk up to 30 sec Yes Customer
coffee
counter
3. Locate and 30 sec Yes Customer
examine the
menu
4. Select your 30 sec Yes Customer
food choice
5. Place order 10 sec Yes Customer/ associate
6. Pay order 5 sec Yes Customer/ associate
7. Receive 2 sec Yes Customer/associate
receipt
8. Take a seat 30 sec Yes Customer
anywhere
9. Connect No rush No Customer
computer and
enter log in
password
10.Eat and study No worth No customer
Physical Evidence: sofas, tables, chairs, bar stools, couches, televisions, stage
Line of Visibility: FRONT STAGE
BACKSTAGE
Physical Evidence: kitchen, kitchen appliances, stove, microwave, refrigerator, trash
cans
Key Activities: cooking, stocking, making drinks
Service blueprint: Laundromat
Events Accepted Execution Fail point
Participants
Time
1. Enter 30 sec Yes Customer
Laundromat
2. Locate the 30 sec Yes Customer
service
counter
3. Walk to the 30 sec5 Yes Customer
service
counter
4. Give laundry 2 min Yes Customer/ associate
to the
associate
5. Give 5 sec Yes Customer/associate
associate
your phone
number
6. Pay for 1 min Yes Customer/ associate
service/Recei
ve receipt
7. Go to coffee 1 min Yes Customer
shop
8. Walk up to 30 sec Yes Customer
the coffee
counter
9. Examine the 30 sec Yes Customer
menu
10.Place order 10 sec Yes Customer/
associate
11.Pay order 5 sec Yes Customer/associate

12.Receive 5 sec Yes Customer/associate


receipt
13.Take a seat 30 sec Yes Customer
anywhere
14.Connect No rush No Customer
computer
and enter
password
15.Eat and 2 hrs Yes customer
Study
16.Pick up 5 min Yes Customer/
laundry associate

Physical Evidence: washing machines, dryers, tables, chairs, laundry carts, charge
card machine televisions, trash cans.
Line of Visibilty: FRONT STAGE
BACK STAGE
Physical Evidence: janitorial closet, laundry detergent, dryer sheets, trash cans.
Key Activities: Cleaning, folding laundry

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