Hello MOMO

Mobile Advertising
Starcom Media
IP Director
Polo Wu
Polo.wu@starcommedia.com.tw
http://www.starcommedia.blogspot.com/
Starcom Mediavest Group (SMG), a division of Publicis
Group’s operating unit VivaKi, is one of world’s largest
marketing communication companies, With 163
offices in 77 countries.
Key Clients

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why Mobile
AdVerTising?
Taiwan Mobile Advertising Statistics

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Taiwan – Overall Traffic By Platform (Feb 2011)

0.22%   0.05%   0.00%   0.02%   0.62%  

iPhone  
iPad  
37.10%   Android  
Symbian  
RIM  
55.94%  
Palm  
Window  Mobile  
6.04%   Other  

Source  :  AdMob  Google   5

Taiwan Inventory Growth

More than 240% increase

over last 6 months

Source  :  AdMob  Google   6

Taiwan Android Inventory Growth

More than 300% increase

over last 6 months

Source  :  AdMob  Google   7

Taiwan iPhone & iPod Touch Inventory Growth

More than 180% growth

over last 6 months

Source  :  AdMob  Google   8

Taiwan iPad Inventory Growth

More than 850% growth

over last 6 months

Source  :  AdMob  Google   9

Mobile MarkeTing
Case STUdy
Coca-Cola 125th Anniversary
AIDMA / Purchase Funnel

AHenIon  

InteresIng  

Desire  

Memory  

AcIon  
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But the truth is...
Consumers are very easily to change their mind by STICKER…

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So we decide use 「Location Base Advertising」
But the last mile still not connected..

LBS  SMS  

App  Check-­‐in  
WAP  /APP  
Push  ?  
QR  
Code  ?  
NFC  ?  
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We created a LBS App for Coca-Cola
「Coke Collector」

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7-ELEVEn or Coca-Cola LOGO identify

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Augmented Reality + 2D Barcode Voucher

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Assignment + Ranking + Share on FB

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Coca-Cola Limited Edition – Bottle Collector

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And you will never forget get a Coca-Cola!
NFC MarkeTing
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Video  hHp://goo.gl/XSSgV  
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There is One
Undeniable Fact About the Future…

Every Hand Will We must Ensure

Have A Mobile Every Hand Has
Phone Coca-Cola

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thank YoU