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This TOWS matrix summarizes the internal and external factors affecting a company. Internally, the company has strengths in distribution systems, marketing, HR policies, and economies of scale, but weaknesses in HR management, facilities, online presence, employee turnover, and international marketing research. Externally, opportunities exist in international expansion, superstore shopping trends, open demographics, and price competition, but threats include expansion barriers, local competition, new retail formats, and cultural/marketing issues. The matrix then provides sample strategies to leverage strengths/opportunities and address weaknesses/threats, such as using efficient distribution to expand globally and evolving corporate culture to improve employee retention.
This TOWS matrix summarizes the internal and external factors affecting a company. Internally, the company has strengths in distribution systems, marketing, HR policies, and economies of scale, but weaknesses in HR management, facilities, online presence, employee turnover, and international marketing research. Externally, opportunities exist in international expansion, superstore shopping trends, open demographics, and price competition, but threats include expansion barriers, local competition, new retail formats, and cultural/marketing issues. The matrix then provides sample strategies to leverage strengths/opportunities and address weaknesses/threats, such as using efficient distribution to expand globally and evolving corporate culture to improve employee retention.
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Attribution Non-Commercial (BY-NC)
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This TOWS matrix summarizes the internal and external factors affecting a company. Internally, the company has strengths in distribution systems, marketing, HR policies, and economies of scale, but weaknesses in HR management, facilities, online presence, employee turnover, and international marketing research. Externally, opportunities exist in international expansion, superstore shopping trends, open demographics, and price competition, but threats include expansion barriers, local competition, new retail formats, and cultural/marketing issues. The matrix then provides sample strategies to leverage strengths/opportunities and address weaknesses/threats, such as using efficient distribution to expand globally and evolving corporate culture to improve employee retention.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
S1 Distribution, Information, W1 HR Management of Issues and Inventory Control W2 Lack of facilities for Systems manufacturing S2 Marketing W3 Lack of online model S3 HRM Policies/Corporate W4 Employee Turnover Culture W5 International Marketing S4 Economies of Scale Research S5 Strong Growth Management External Factors (from EFAS) Opportunities (O) S / O Strategies W / O Strategies O1 International Build on its already Set higher employment Expansion and Obtaining efficient distribution standards through membership in World system to further expand enhanced training to keep Trade Organization within the U.S and globally. the best performing O2 An increase in the (S1,S2, O1,O4) employees. (W1, W4,O1, trend of shopping at Build stronger government O3) Superstores relations. (O1,S2,S5) CHANGE PR format to O3 Demographics are Continue to build on cost portray an image of a open to new products efficient pricing and neighborhood friendly and brands. production due to company. (O1,O2,W1,W4) O4 Intense Competition in expansion. (O1,O4,S4) NEED ONE MORE Pricing Go into new markets and buy out their local retailers to gain market share. (S2,S5,O1,O4) Threats (T) S / T Strategies W / T Strategies T1 International Buy from local suppliers to Evolve corporate culture to Expansion Barriers hold a better political employee empowerment T2 Strong competition in status within the local and decision making. (W4, local market community.(S2,S4T1,T2) T4,T5) T3 New Retail Formats NEED TWO MORE NEED TWO MORE T4 Cultural Expansion and Marketing Issues