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    Transféré par

    SujithShivu
    13 vues1 page
    Sales promotion uses short-term incentives to directly encourage sales of products and services, including consumer promotions that offer incentives to buy, trade promotions that incentivize retailers and distributors, and sales-force promotions that incentivize the sales team. Advertising is a pull strategy to raise awareness of products and services, while sales promotion is a push strategy that uses short-term incentives to directly increase sales.

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    Sales promotion uses short-term incentives to directly encourage sales of products and services, including consumer promotions that offer incentives to buy, trade promotions that incentivize retailers and distributors, and sales-force promotions that incentivize the sales team. Advertising is a pull strategy to raise awareness of products and services, while sales promotion is a push strategy that uses short-term incentives to directly increase sales.

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    Attribution Non-Commercial (BY-NC)
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    13 vues1 page

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    Transféré par

    SujithShivu
    Sales promotion uses short-term incentives to directly encourage sales of products and services, including consumer promotions that offer incentives to buy, trade promotions that incentivize retailers and distributors, and sales-force promotions that incentivize the sales team. Advertising is a pull strategy to raise awareness of products and services, while sales promotion is a push strategy that uses short-term incentives to directly increase sales.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Advertising is any paid form of non personal presentation & promotion of ideas, goods and services by an identified

    sponsor

    Sales Promotion: Short term direct inducement to encourage sales of products and services.

     Promotion offers incentive to buy


     Consumer promotion
     Trade promotion
     Sales-force promotion

    Advertising is a pull strategy where as Sales Promotion is a push strategy

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