QUESTIONNAIRE ON CUSTOMER ATTITUDE

A Study on Customer Attitude towards COLD DRINK BRANDS

1) Name _________________

Gender _________________

Profession _________________

Address _________________

2) Age:

A) Below 18 yrs
B) 18-25yrs
C) 25-35yrs
D) Above 35

3) Do you drink soft drinks?

A) Yes B) No

c) Sometimes

4) Have you heard the name of RC-COLA soft drink?

A) YES B) NO

5) If yes, through which medium? Please mark the tick.

MEDIUM MARK
TV
RADIO
NEWSPAPER
MAGAZINES
HOURDINGS
OTHERS
6) Have you ever taste RC-COLA soft drink.

A) YES B) NO

7) If NO WHY?

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7) According to you does the outlet of RC COLA soft drink is proper in the country?

DISAGREE 1 2 3 4 5 AGREE

8) Which soft drink you like the most? Mark the following on a scale of 1-5 (1- Least Preferred & 5- Most
preferred) on the basis of different parameters.

FEATURES PEPSI COKE THUMBSUP LIMCA RC- MOUNTAIN OTHERS

COLA DUE
TASTE
QUALITY
PRICE
AVAILABILITY
PREFERENCE

9) Do you think RC COLA need more promotional activities?

A) YES B) NO

10) If YES why? If NO why?

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11) If any suggestion for the product

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