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  • 6 Appstore Pitfalls, and How To Avoid Them: Paris, November 2010

    Transféré par

    Siddarth Bhanu Potana
    17 vues9 pages
    6 AppStore pitfalls, and how to avoid them. On the US AppStore. Anybody who downloads an app can rate it and give it a review.

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    Titre original

    AppStories_Applidium

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    © Attribution Non-Commercial (BY-NC)

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    6 AppStore pitfalls, and how to avoid them. On the US AppStore. Anybody who downloads an app can rate it and give it a review.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    17 vues9 pages

    6 Appstore Pitfalls, and How To Avoid Them: Paris, November 2010

    Transféré par

    Siddarth Bhanu Potana
    6 AppStore pitfalls, and how to avoid them. On the US AppStore. Anybody who downloads an app can rate it and give it a review.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    6 AppStore pitfalls, and how to avoid them

    Paris, November 2010


    #1 - DO PEOPLE UPDATE?
    200 000

    Updates from VLC 1.0 to VLC 1.1

    150 000

    100 000

    50 000

    0
    Oct 25 Oct 29 Nov 2 Nov 6 Nov 10 Nov 14

    Paris, November 2010


    #1 - DO PEOPLE UPDATE?
    100

    80 %
    75

    50

    Update rate from VLC 1.0 to VLC 1.1


    25

    0
    Oct 24 Oct 29 Nov 2 Nov 6 Nov 10 Nov 14

    Paris, November 2010


    #2 - SHOULD I LOCALIZE?

    24 % 24 % US
    UK
    Canada
    Australia
    France
    3 % Germany
    3 % Italy
    3 % 11 % Sweden
    Spain
    4 %
    Netherland
    5 %
    Others
    10 % 4 %
    11 %

    Paris, November 2010


    #3 - RATINGS ARE OVERRATED
    800 000

    600 000

    400 000
    2 700
    200 000
    1 300
    0
    Downloads Ratings Reviews

    VLC 1.1 on the US AppStore

    Paris, November 2010


    #4 - WHO CAN GIVE A REVIEW?

    ✓ Users of beta version?


    ✓ Users of deprecated OS version?
    ✓ People who haven’t even tried the app?

    Anybody who downloads an app can rate it and


    give it a review

    Paris, November 2010


    #5 - YOU WILL GET BAD REVIEWS

    Remote App
    iBooks App
    MobileMe App

    Paris, November 2010


    #6 - FIRST REVIEWS = MOST VISIBLE

    Users more likely


    More visible to click on «this is
    interesting»

    Paris, November 2010


    6 AppStore pitfalls, and how to avoid them

    Paris, November 2010

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