Introduction to Fast Food

From onion rings to double cheeseburgers, fast food is one of the world’s fastest
growingfood types. Fast foods are quick, reasonably priced, and readily available
alternatives to homecooked food. While convenient and economical for a busy
lifestyle, fast foods are typicallyhigh in calories, fat, saturated fat, sugar, and salt.A s p e r
“ th e f r ee di ct io na ry ” f as t f oo d is “ in ex pe ns iv e fo od , s u ch a s hamburgers and
friedchicken, prepared and served quickly”.Th e g ro w t h in nu cl ea r fa mi li e s ,
p ar ti cu l ar ly in ur ba n In di a, e xp os u re to gl ob al me di a a nd Western cuisine
and an increasing number of women joining the workforce has lead us to anew era
of eating-
'fast food'

.Unlike in developed countries where organised retail chains are driving the
changes in thefood chain, in India, organised food service will take the lead for
driving change in the shortto medium term. This will result in the creation of capacities
for warehousing and logistics of chilled and frozen products. The process has already
begun. Running a pizza chain is not aseasy as it seems. Managing the supply chain
is a mission critical function and all the major players are focussed in their
approach.The main reason behind the success of the multinational chains is their
expertise in productdevelopment, sourcing practices, quality standards, service
levels and standardised operatingprocedures in their restaurants, a strength that
they have developed over years of experiencearound the world.

•
To improve the well-being of our customers, community and people connected
to our enterprise. “RUN GREAT RESTURANTS”
About Domino’s PizzaDomino’s International
One Brand
• Putting People First Demanding Integrity
• Striving for Customer Loyalty
• Delivering with Smart hustle and positive energy
• Winning by improving results everyday
The World Leader in Pizza Delivery – Domino’s Pizza
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery operating anetwork of company-owned and franchise-owned stores in
the United States and internationalmarkets. Domino's Pizza's Vision illustrates a
company of exceptional people on a mission tobe the best Pizza Delivery
Company in the world.Domino's started out small with the legendary Tom
Monaghan who bought his first pizzastore and called it Dominick’s. It
was re-christened Domino's Pizza in 1965. However, in1978, the 200th
Domino's store opened, and things really began to cook. By 1983 there
were1000 Domino's stores, rising to 5000 in 1989. Today, there are
more than 8,500 stores in theUnited States and 55 international markets.

Strengths
Domino’s Pizza Inc. currently operates in more than 60 countries across the globe. It owns a
well-knitted network of both company owned as well as franchise stores worldwide. It is one
of the leading and most popular pizza delivery companies in the USA. The 8773 global
outlets are spread across all the USA’s states and the 60 countries of the world. Currently
about 10,500 people are employed at the Domino’s Pizza Inc.
The Domino’s Pizza Inc. reported an increase of 0.6 % in its operating profits during the
fiscal year 2008 a compared to the previous year. The operating profit has been $195 million
during 2008. An increase of 42.5% in net profit has been reported during the year 2008 over
the previous year. The net profits during the fiscal year 2008 were worth $54 million.
Domino’s Pizza Inc. strong brand equity gives it a competitive advantage over other industry
players. The intelligent marketing strategy of heavy advertising is a key strength to make its
brand image retained and differentiated in the minds of its customers.
Domino’s Pizza Inc. efficient and effective supply chain management enables it maintain its
goodwill and promises. Its extensive distribution channels add to its plus points. In the global
era of e-commerce and online shopping it has enabled to keep pace with the technology by
offering online menus, click order placement services etc. it has been reported that in UK,
21.8% of the domino’s pizzas have been delivered through online orders paced on the web
Weaknesses
The company is faced with crucial issues of weakening bottom lines due to slow growth and
decline in the sales. The company experienced decline in its operating and net profits during
the year 2007 as compared to the previous year’s reports. 9.5% drop down in operating
profits and about 64.3% decrease in net profits was recorded.
Opportunities
There are favorable market expansion opportunities for Domino’s Pizza Inc in India and
China where currently it have very few franchises moreover new product development by
introducing new products in the current menu are a step that can be taken. Especially
introduction of new flavor additives and pizza toppings that are region specific can be a good
stride for Domino’s.
The distribution network should be further strengthened so as to ensure market penetration in
the existing markets at maximum optimum levels.
Threats
The major threat to Domino’s Pizza Inc., like all other fast food restaurants, is the increasing
consumer awareness about the he harmful health implications associated with high calorie
fast food items. The researches in the health sector about the fast food products being
saturated with fats, oil, sugars and sodium etc pose a threat to Domino’s. In addition to this
there are other researches showing the potential harmful effects associated with the artificial
additives, flavors and preservatives added to these fast foods.
Intensive competition and franchise management which vary with currency fluctuations pose
a threat to the company. Apart from that Domino’s operations in countries like India, where
there is unruly traffic system, are greatly affected to reach its claim
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ABOUT US
Domino’s Malaysia – Milestones’s and Achievements
1997: Tom Monaghan, the founder of Domino's Pizza
Inc, officially launched Domino's Pizza Malaysia in
September 1997.
1998: The Crunchy Thin Crust™ pizza was
introduced storewide.
Domino's Malaysia's commissary was recognized in
the Annual Domino's International Audit as the Best
Commissary in Asia Pacific.
Domino's Malaysia embarks on its first community
programme, the 'Domino's Points for Pizza
Programme' in support of education. Domino's
partners in this 6-month programme were Hewlett
Packard and Insoft.
Domino's Malaysia holds the first Fastest Pizza Maker
Competition.
1999: Launch of Domino's delivery number "1300-
888-333"
In December, Domino's expanded its operations to
the state of Johor with the opening of 3 stores
concurrently.
Domino's Malaysia embarks on another 6-month
charity campaign and aids two charitable homes,
Rumah Ozanam and Montfort Boys Town through the
Domino's Community Support Programme by raising
a total of RM20,000 for both homes.
Keeping true to their commitment to work and road
safety, Domino's Malaysia organized the first
Domino's Safety Rodeo to instill sound driving habits
and knowledge in their delivery riders. Tan Sri Dato'
Lee Lam Thye, Chairman of NIOSH officiated the
event.
The 'Domino's Millennium Gold Card' launched in
November. The card offers a Buy 1 Free 1 privilege.
2000: Launch of our first pasta-based side item,
"Spaghetti Chicken Bolognese"
Launch of our first dessert side item, Domino's
Premium Ice Cream, available in Chocolate and
Vanilla flavors.
2 Uniquely Malaysian pizza flavors, "Spicy Sambal"
and "Flaming Tuna" were introduced featuring a
sambal sauce in place of tomato pizza sauce.
2001: In July Domino's opens Gurney Plaza in "The
Pearl of the Orient", Penang.
A second "dessert" was added to the local menu with
the introduction of "CinnaStix" - a tasty dessert treat
of cinnamon bread sticks.
The latest oven-hot sensation "Chicken Lasagna" is
introduced.
2002: Banana Kaya Dessert, a delectable offering of
kaya, banana slices and icing sugar on a pizza crust,
is introduced. A product uniquely Malaysian.
2003: Domino's launches Malaysia's first fastfood on
line ordering portal (recognized by the Malaysian
Book of Records).
2004: Double Decker Crust is launched - a base of 2
Crunchy Thin Crust ™ with a layer of creamy cheddar
cheese sauce sandwiched inbetween.
2005: Domino's partners with Dato' George Ting
resulting in rapid store expansion.
Domino's arrives in Seremban with the opening of its
Yam Tuan store.
2006: Domino's opens its second store in Penang,
Taman Inderawasih Prai.
Syed Zubair Abdul Hamid, a Domino's pizza
employee sets a new record for "Fastest Pizza
Maker", making 3 Large pizzas in 69 seconds.
(Recognized by the Malaysian Book of Records).
2007: Domino's celebrates it's 10 Year Anniversary.
2008: Domino's Express Card was launched in
January, replacing the Millenium Goldcard, this card
offers a Buy 1 Pizza Free 1 pizza privilege.
The New York crust was introduced to the Malaysian
market. This featured the very first extra-large 15-inch
pizza by an international franchise pizza brand in
Malaysia.
2009: Domino’s launched its "Incredible Meals" from
RM10 per person.
The "Terminate Your Hunger" campaign brought
Domino’s & the Terminator franchise together, a first
of its kind collaboration for Domino’s. RM40,000 was
raised for Hope Worldwide Malaysia’s "Food for the
Poor" program through out charity screening of
"Terminator Salvation" movie.
Our Unique Products
Reasons why we guarantee you’ll love our "Hot &
Wow" Pizzas!
1. Our Crusts
Our world famous Classic Hand Tossed™ and New
York crusts are hand stretched from fresh dough

2. Our Sauces

Domino’s Signature Sauce – Made from fresh

vine-ripened tomatoes

Top Secret Sauce – An aromatic blend of creamy,

cheesy flavors with an unmistakable garlic zest!

Spicy Sambal Sauce – For those who like a bit of

spice in their life!

3. Our Cheese
we use generous amounts of 100% mozzarella
cheese

4. Our Toppings
We top all our pizzas with only the highest quality
meats and the freshest ingredients

5. Finally, all our pizzas are made fresh as soon as

you place your order
Our Guarantees

As the "Pizza Delivery Experts"™

what do we offer?
Everytime you order Domino’s, we
guarantee you can expect hot, fresh
& great tasting pizzas on time.

30-Minutes
Delivery
Guarantee!
Domino’s is the
only pizza company
that guarantees your
order will arrive
within 30 minutes
or we’ll give you a
free Regular Pizza
voucher!

Product Satisfaction
Guarantee
Domino’s guarantees
satisfaction! Your
pizza is guaranteed to
be hot, fresh, and
great tasting when it
arrives at your
doorstep, otherwise
we’ll replace your
order or refund your
money.

15-Minute Take-
Away Guarantee
Domino's
guarantees you'll
receive your Take-
Away orders within
15 minutes or we'll
give you a RM10
off your next pizza
purchase voucher
Nett Pricing
Domino’s pricing is all inclusive. We do not add any
extra charges for delivery. So what you see is what
 you pay. No surprises!

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• Operation Hours : 11am - 11pm

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