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Published by: Ratna Dhali on May 11, 2011
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SUPERSTORE: Analysis Of Planning And Marketing Strategies

Agora, the first ever chain superstore in Bangladesh was set up by Rahimafrooz. Rahimafrooz is one of the respected and reputed business houses in Bangladesh. It has just crossed 50 years of operation. Rahimafrooz has endured turbulences of the last 50 years and has been able to transform itself from a small trading company into a leading diversified business house. Agora emerges as leading chain superstore in Bangladesh, mainly covering Dhaka Metropolitan City area; carries more than 25,000 varieties of product. Agora serves customers from 10 am to 10 pm seven days a week throughout the year. This is, indeed, a milestone, which Agora has achieved with trust, support and dedication of all ´takeholders, past and present, most importantly, its customers. The project's strategic aim is to source in bulk quantities from the producers or manufacturers of products, thereby reducing distribution layers. Traditionally, such practice brings about organization within the industry, and essential commodities, edibles and groceries; account for the significant portion of the food industry which in turn is the largest contributor to the broad retailing industry, establishment of the chain of supermarket would have a significant impact on the entire retailing industry in Bangladesh. Today, Agora has emerged as a respected national company by upholding high ideals and values, solemn integrity & honesty, excellence, service and innovation in all spheres of the company’s activities building on the already established foundation. Agora’s aim is to consistently provide REMARKABLY SATISFYING AND VALUABLE shopping experience through a business that improves the QUALITY of LIFE for customers and team members.


ABOUT COMPANY MISSION STATEMENT:Location: Quality For Life. Floor Space:.SUPERSTORE: Analysis Of Planning And Marketing Strategies VALUE STATEMENT • • • • • • • Offering a clean.7000 Sqft.900--------------------1100 Weekend-------------------1500------------------. Establish rational prices. To give customers confidence and establish an environment of trust. or better prices. Dhanmondi 2.1500--------------------2000 10 . Contribute improving living standards. Gulshan 3. Encourage products standard and quality products. Improve product packaging and presentation.1700 Pre-Holiday--------------. Offer better range of quality products.150 Average Footfall:Weekday ------------------. Total employee:. healthy and a friendly environment to customers for shopping.Sobhanbagh Total Space:- 8000 Square feet. 1.Moghbazaar 4.

There are over 25. Total commitment to customer satisfaction. fish.000 products/items on display in a shopping area covering over 10. Second Dhaka branch of Nandan Mega Shop open in Dhanmondi area of the city end of 2005. they always care about their customers.SUPERSTORE: Analysis Of Planning And Marketing Strategies NANDAN MEGASHOP Nandan Mega Shop is the newest example of Nandan Group's commitment to provide customers with the most convenient and enjoyable shopping experience ever in Dhaka . VALUE STATEMENT • • • • Transparency & integrity in all our dealings. They mainly offered high-quality deshi & imported food. As an International standard supermarket. Nandan Mega Shop was established by a group of expatriate Bangladeshi entrepreneurs living in the UK and USA. One of the biggest problems consumers face at any shopping mall or store in Dhaka is the lack of parking space. fresh produced. Nandan Mega Shop has a dedicated underground parking lot which can accommodate up to 45 vehicles. They offer a wide selection of delicious food and home supplies in our over 10.000-square foot store. paultry and household items. Nandan Mega Shop offers customers a wide range & variety of products to choose from.000 sq ft of floor space. Shoppers can come to numbs browse around in shop at ease and comfort without all the hassles and troubles faced at a traditional bazaar. Dhaka. To provide a needed & much demanded convenient shopping solution. Thinking ahead and taking new initiatives. 11 . Nandan Group has launched this largest purpose built supermarket in the country located in Gulshan. meat. Excellence in everything we do.

Re-Partex Beverage. Coca-cola.10. SHOP N SAVE SHOP N SAVE is a wholly owned by Mrs. Singer. Hedges & Square toiletries. New Zealand Milk & Dairy Benson. New age(Daily). Farhana Sheikh. Philips. BhorerKagoj(Daily). Launch: . Unilever. Virgin.450 Sqft. Floor Total employee:- 140 Average Footfall:Weekday -------------------900--------------------1100 Weekend-------------------1300-------------------1500 Pre-Holiday---------------1300--------------------1800 Major Sponsorship Partners:ATN Bangla. Dhaka-1209 & started their 12 . ProthomAlo(Daily).500 Space:.SUPERSTORE: Analysis Of Planning And Marketing Strategies ABOUT COMPANY Location:-NW Gulshan-2. DHANMONDI. This superstore is located in road# 3\A. Square feet. Dhaka-1212 (J) 4 Kemal Ataturk Avenue Gulshan North Avenue Total Space:-11. Pepsi.28 Nov’2002. Banglalink. ACI. Plot #55 .

9. Total employee:200. To achieve their organizational goal of becoming the largest superstore in Bangladesh SHOP N SAVE serve their best effort in this field & has already got popularity from their customer. The Company wants to be recognized as the most successful superstore in Bangladesh. Shop n save provides a wide. sector. With their unique experience of anticipating consumers’ needs and wants manager of SHOP N SAVE believes SHOP N SAVE provide the best and most relevant food and service products to meet everyone’s needs throughout the day. diverse range of products.560 Sqft.They have expand their business in UTTARA 4 no. Total Space:-10. throughout their branch. To achieve these goals the Company places significant emphasis on the efficient and effective utilization of their two key resources: • • People. SHOP N SAVE is dedicated to providing the best foods & services to people throughout their day. profitable growth to the benefit of shareholders and employees. Floor Space:. ABOUT COMPANY MISSION STATEMENT:- We Believe in Quality. throughout their lives. 13 . generating sustainable. They mainly focus on day to day business that helps customer to get fresh food & taste the genuine flavor of product. Products.2005.200 Square feet. suitable for use and consumption of everyone ranging from infants to adults.SUPERSTORE: Analysis Of Planning And Marketing Strategies business in this sector was 15th june.

SUPERSTORE: Analysis Of Planning And Marketing Strategies Average Footfall:Weekday -------------------700--------------------900 Weekend-------------------1000-------------------1100 Pre-Holiday---------------1200--------------------1500 Meena Bazaar Meena Bazaar is one of the best superstore of Bangladesh at the moment. It has some special strategies from the beginning. They sell not only goods. Meena Bazaar has a separate departmental store only for the women where they can shop comfortably and without any hesitation. Meena Bazaar has captured a place in the consumers mind because of some of its distinctive features. they are committed to start new branches in Malibag. Their current branch is in Dhanmondi of 15. They have high opportunity of growth. it has own distinctive products (honey. But. The reason behind this is that Meena Bazaar has a good capital support. They collect some grocery & vegetables items from ruler farmer. They do this being unique offering a children zone. This is the facility that no other supermarket provide the facility to the housewives to do their shopping being free from the tension of their children. such as. which make the consumer come again and again.000 Square feet. Mirpur. but also provide satisfaction. tea etc.). Owned by famous industrialist Kazi Shahed Ahmed. For this reason customer get fresh & hygiene product. Khulna and Chittagong. Since they 14 . Meena Bazaar commits to provide customer satisfaction in a way better than competitors do.

environment friendly products and social service. ABOUT COMPANY Location:. Dhanmondi .. always. Though they face some problems. VALUE STATEMENT • • • • Every day low price.. Get the Best products ..Road-15...... Launch: .Nov’2002 Total employee:157 Average Footfall:Weekday -------------------900--------------------1100 Weekend-------------------1300-------------------1500 Pre-Holiday---------------1300--------------------1800 15 . providing better customer service. well trained employees. they are committed to overcome these by using better technology. We value you..000 Square feet. Dhaka-1000 Total Space:-15. Come and satisfy lenient need... They have total employee of 157and provide more job opportunities on coming years.SUPERSTORE: Analysis Of Planning And Marketing Strategies started in November 2002 they did not look behind.

Unilever. ACI. 16 .SUPERSTORE: Analysis Of Planning And Marketing Strategies Major Sponsorship Partners:Channel -i. Virgin. RC cola. Uro cola. Square toiletries. Foster & Clark. Sunsilk. AjkerKagoj. Partex Beverage. Jai jai din. Nestle’. New Zealand Milk & Dairy . Coca-cola. Banglalink.

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