Organizational Structure

of Dell Inc
Noel P
Introduction

 Dell Inc. is a multinational information

technology corporation based in Round Rock,
Texas, United States, that develops, sells and
supports computers and related products and
services. Bearing the name of its founder,
Michael Dell, the company is one of the
largest technological corporations in the
world, employing more than 96,000
 Aim: Dell's aim is to create loyal customers by
providing superior experience at a great value. They
are committed to direct relationships, providing
best products with standard based technology
outperforming the competition with value and a
superior customer experience.

 Mission Statement: Dell's mission is to be the most

successful Computer Company in the world at
delivering the best customer experience in markets
we serve
Manufacturing Units

 Dell assembles for Europe middle east and

Africa (EMEA) region in Limerick (Ireland) and
employs about 4500 people in the country
 Dell opened plant in Penang, Malaysia in

1995.
 Dell Invested $60 million in new

manufacturing unit in Chennai in 2007 .

Overview of Dell
Industry Computer Systems
Computer Peripherals
Computer Software
IT consulting
IT services
Founded Austin, Texas
(November 4, 1984 
Founder Michael Dell
Area served Worldwide
Total assets $33.652 billion
Employees 96,000 (2010)
Cont..
Products Desktops
Servers
Notebooks
Netbooks
Peripherals
Printers
Televisions
Scanners
Storage
Dells Important Acquisition

 ConvergeNet Technologies, Alienware,

EqualLogic , The Networked Storage
Company, MessageOne and Perot
Systems
 Purchased stakes in four companies.
Financial Highlights
◦ In 2008 the net income was 2,947 million,
14% growth compare to the previous year
2007
◦ In 2009 the net income was 2,478
million,-16% growth declined as compared
to 2008
◦ In the current year Dell has a net income
of 1,433 million so far.
14,000

12,000

10,000

8,000

Net income
6,000 Net revenue

4,000

2,000

-
2008 2009 2010
Organizational Structure

CEO Michael Dell

CFO Brian President Paul D Senior VP Brad

Gladden Bell Anderson

SR VP For Procu
VP & CIO Susan Product Customer Marketing Head
& HR Martin Manufacturing
E. Sheskey Development Services Erin Nelson
Garvin

Regional
Finance Dept HR Dept
Segments
SWOT Analysis
 Strengths:
 Customization - Each Dell system is built to order to

meet each customer’s specifications.

 Reliability, Service and Support – Dell’s direct customer

allows it to provide top-notch customer service before

and after the sale.
 Biggest PC makers in the world
weakness
 Only build computers and not manufacture
 Dealing with a large amount of supplies from many

different countries can cause a large issue

 They have weak business relationships with many

computer retailers.
 Hardly any service centre's
Opportunities
 Continuing to market on the internet to gain larger
market bases.
 Broadening their scopes in Europe, India and China.
 Expand into government and education markets
Threats
 Increasingly popular brand names in the competition.
 Fluctuations in the currency markets can make global

business operations more open to losses in certain

areas of the supply chain.
 Increasingly lower prices for products amount their

competitors.
Performance Appraisal
 Normalization- Can be used to determine employee
ranking in terms excellent performer, good performer,
average performer and so on. It can be used to finalize
incentive such as performance bonus and annual
increments.
Work Life Balance
 Dell helps its employees strike the work life balance by
providing various options like
 Flexible work hours
 Work from home program
 Helps in providing different programs where one can

opt to pursue their studies in various institutes.

Where Do Dell Go from Here?
 It would continue to seek new ways of providing
instant customerization. One executive commented
that inventory might be counted in hours rather than
days
Product Group
Thank You